I'm Elizabeth Goodrick, a creative designer transitioning into social media marketing. With a background in fashion design, I bring a sharp eye for visual storytelling and a strong command of graphic design tools to craft on-brand content across campaigns, websites, and social channels. I combine design precision with data-driven thinking, using analytics to optimize performance and grow engagement, followers, and sales. I'm passionate about building vibrant brand identities and delivering immersive digital experiences.…

Elizabeth Goodrick

I'm Elizabeth Goodrick, a creative designer transitioning into social media marketing. With a background in fashion design, I bring a sharp eye for visual storytelling and a strong command of graphic design tools to craft on-brand content across campaigns, websites, and social channels. I combine design precision with data-driven thinking, using analytics to optimize performance and grow engagement, followers, and sales. I'm passionate about building vibrant brand identities and delivering immersive digital experiences.…

Available to hire

I’m Elizabeth Goodrick, a creative designer transitioning into social media marketing. With a background in fashion design, I bring a sharp eye for visual storytelling and a strong command of graphic design tools to craft on-brand content across campaigns, websites, and social channels.

I combine design precision with data-driven thinking, using analytics to optimize performance and grow engagement, followers, and sales. I’m passionate about building vibrant brand identities and delivering immersive digital experiences.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Assistant Fashion Designer at The Couture Club
December 1, 2024 - September 23, 2025
Ideated and illustrated graphics for product and marketing; scaled artwork for clothing and created detailed tech packs with pantone colours, print techniques, and sizing to ensure first‑time accuracy. Took notes during buyers' briefings, development and sign‑off meetings to keep actions accurate; prepared and amended tech packs post‑meetings; communicated daily with overseas suppliers to resolve design queries and manage overall product development, including lab dips, artwork strike‑offs, knits, and trims; organized fabric library by category to maintain smooth development timelines.
Junior Fashion Designer at ARNE
April 30, 2025 - September 23, 2025
Developed strong technical and organizational skills, managed fabric libraries and production samples, and contributed to a streamlined design‑to‑production workflow for a fast‑growing minimalist menswear brand. Supported product development through supplier liaison, material sourcing, and the creation of detailed technical packs to ensure accuracy and consistency.
Graphic Designer & Social Media Marketing at Beck & Hersey (Freelance)
February 29, 2024 - September 23, 2025
Drove digital brand presence with scalable, visually consistent campaigns; designed website banners and thumbnails; produced engaging graphic assets and motion graphics for Meta platforms and Google Adsense, including short‑form video content for social channels.
Co-Owner & Artist at TRIUMPH STUDIO
February 29, 2024 - September 23, 2025
Co‑founded and directed the brand’s artistic vision, ideating, illustrating, and producing over 120 original artworks for modern sports fans. Led brand identity and visual storytelling across platforms, overseeing artwork creation, collection development, and content design to ensure a bold, consistent creative presence.
Founder & Designer at by-elizabeth
January 1, 2025 - Present
Founder of a bespoke design studio specializing in high‑end stationery and visual identity. Led all aspects of creative and business operations, from conceptualising tailored visual narratives and designing custom materials to managing social media, client relations, and studio administration.
Asset Designer at Alex Maclean Ltd
October 31, 2022 - September 23, 2025
Produced 50+ vector illustrations based on briefs for products across digital formats, enabling 3 additional projects to be onboarded by effectively working under time pressures.
Founder & Designer at by-elizabeth
January 1, 2025 - Present
Founder of a bespoke design studio specializing in high-end stationery and visual identity. Led all creative and business operations, from conceptualizing tailored visual narratives and designing materials to managing social media, client relations, and studio administration.

Education

BA Fashion Design at Kingston University, London
January 11, 2030 - September 26, 2025
Art Foundation at Manchester Metropolitan University
November 1, 2022 - October 1, 2023
A-Levels at Priestley College, Cheshire
January 11, 2030 - September 26, 2025

Qualifications

BOA Fashion Design
September 17, 2018 - June 17, 2022
Level 6 Art Foundation
September 18, 2017 - June 22, 2018
A-Level Photography
September 14, 2015 - June 23, 2017
A-Level Textiles
September 14, 2015 - June 23, 2017
A Level Graphic Design
September 14, 2015 - June 23, 2017
A Level Art
September 14, 2015 - June 23, 2017
Meta Social Media Marketing UI/UX Design Specialisation
January 11, 2030 - September 23, 2025
Meta Social Media Marketing UI/UX Design Specialisation
January 11, 2030 - September 26, 2025
Google Digital Marketing & E-Commerce
January 11, 2030 - September 26, 2025

Industry Experience

Consumer Goods, Education, Financial Services, Retail, Media & Entertainment, Professional Services