Pelm Deli

Pelm Deli is a full branding project developed for a café concept, covering visual identity, mascot design, packaging, patterns, and branded applications. The work included the creation of a character mascot, a cohesive illustration style, decorative patterns, and packaging elements designed to function consistently across print and physical products. The branding balances a friendly, contemporary look with references to everyday food culture, focusing on clarity, recognizability, and practical use across different formats.