Available to hire
I’m Elizabeth Wairimu, a Head of Social Media with 4+ years in digital marketing, content creation, and paid media campaign management. I love turning trends into actionable campaigns that grow brand presence and ROI.
I excel at briefing designers, building content roadmaps, and coordinating cross-functional teams to deliver compelling reels, posts, and paid assets while aligning campaigns with business goals to deliver measurable engagement and ROI.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
GIS and Data Analyst at State Department of Mining, Blue Economy, and Maritime Affairs
December 1, 2024 - September 19, 2025Consolidated and validated GIS datasets from multiple departments, ensuring data integrity and accuracy for reporting and decision making. Designed interactive dashboards, maps, and reports that increased public engagement by 20% and improved accessibility of insights. Supported 50+ projects by integrating field survey data, contributing to informed policy and licensing decisions. Trained staff on GIS and data visualization tools, standardizing workflows and improving project execution efficiency. Produced data driven outputs for presentations and reports, strengthening stakeholder communication and project transparency.
Digital Marketing Specialist at Sundrops Realtors
March 1, 2023 - PresentDesigned and scheduled engaging social media posts, reels, and graphics that increased engagement by 15%. Created branded marketing visuals in Canva Pro and Adobe Illustrator to support property campaigns. Developed landing page layouts and digital ads aligned with brand identity, improving conversions by 40%. Enhanced lead nurturing through visual email templates and automated workflows, boosting response rates by 35%.
GIS and Data Analyst at State Department of Mining, Blue Economy, and Maritime Affairs
December 1, 2022 - September 23, 2025Led cross-functional projects requiring data visualization and reporting for over 50 national initiatives. Created detailed reports and dashboards that communicated technical data in clear, actionable formats. Supported project stakeholders by providing timely updates, improving decision-making efficiency.
GIS and Data Analyst at State Department of Mining, Blue Economy, and Maritime Affairs
December 1, 2022 - September 22, 2025Led cross-functional projects requiring data visualization and reporting for over 50 national initiatives. Coordinated timelines and deliverables, ensuring efficient execution of large-scale projects. Created detailed reports and dashboards that communicated technical data in clear, actionable formats. Supported project stakeholders by providing timely updates, improving decision-making efficiency.
GIS and Data Analyst at State Department of Mining, Blue Economy, and Maritime Affairs
December 1, 2022 - September 19, 2025Consolidated and validated GIS datasets from multiple departments, ensuring data integrity and accuracy for reporting and decision-making. Designed interactive dashboards, maps, and reports that increased public engagement by 20% and improved accessibility of insights. Supported 50+ projects by integrating field survey data, contributing to informed policy and licensing decisions. Trained staff on GIS and data visualization tools, standardizing workflows and improving project execution efficiency. Produced data driven outputs for presentations and reports, strengthening stakeholder communication and project transparency.
Digital Marketing Manager at Sundrops Realtors
March 1, 2022 - PresentDeveloped and managed social media campaigns that boosted engagement by 45% and expanded brand reach. Created briefs for designers and coordinated production of reels, posts, and paid media assets. Conducted trend research and implemented Instagram and TikTok content strategies aligned with market needs. Monitored budgets, performance metrics, and ROI to ensure campaign success and continuous improvement.
Digital Marketing Manager at Sundrops Realtors
March 1, 2022 - PresentDeveloped and managed social media campaigns that boosted engagement by 45% and expanded brand reach. Created briefs for designers and coordinated production of reels, posts, and paid media assets. Conducted trend research and implemented Instagram and TikTok content strategies aligned with market needs. Monitored budgets, performance metrics, and ROI to ensure campaign success and continuous improvement.
Digital Marketing Specialist at Sundrops Realtors
March 1, 2022 - PresentExecuted and optimized Google Ads, Meta Ads, and SEO campaigns; increased qualified leads by 160%, and boosted CTR by 35%. Managed audience segmentation using GIS-powered insights, improving targeting efficiency and campaign accuracy by 25%. Conducted A/B testing and optimized landing pages to increase website conversions by 40% and improve campaign ROI. Maintained and updated editorial calendars, aligning content scheduling with marketing priorities and driving 15% higher engagement. Enhanced lead nurturing through Mailchimp automations, boosting response rates by 35% and strengthening campaign performance.
Digital Marketing Specialist at Sundrops Realtors
March 1, 2022 - PresentDesigned and scheduled engaging social media posts, reels, and graphics that increased engagement by 15%. Created branded marketing visuals in Canva Pro and Adobe Illustrator to support property campaigns. Developed landing page layouts and digital ads aligned with brand identity, improving conversions by 40%. Enhanced lead nurturing through visual email templates and automated workflows, boosting response rates by 35%.
GIS and Data Analyst at State Department of Mining, Blue Economy, and Maritime Affairs
December 10, 2017 - December 30, 2023Consolidated and validated GIS datasets from multiple departments, ensuring data integrity and accuracy for reporting and decision making. Designed interactive dashboards, maps, and reports that increased public engagement by 20% and improved accessibility of insights. Supported 50+ projects by integrating field survey data, contributing to informed policy and licensing decisions. Trained staff on GIS and data visualization tools, standardizing workflows and improving project execution efficiency.
Data Visualization and GIS Specialist at Geomaps Africa
June 1, 2017 - September 23, 2025Coordinated and delivered proposals and reports valued at over $2M, improving client approvals by 25%. Oversaw multiple project streams, ensuring deliverables met deadlines and quality standards. Applied visualization techniques to support project presentations and stakeholder communication.
Data Visualization and GIS Specialist at Geomaps Africa
June 1, 2017 - September 22, 2025Coordinated and delivered proposals and reports valued at over $2M, improving client approvals by 25%. Oversaw multiple project streams, ensuring deliverables met deadlines and quality standards. Applied visualization techniques to support project presentations and stakeholder communication.
Data Visualization and GIS Specialist at Geomaps Africa
June 1, 2017 - September 19, 2025Designed interactive dashboards, maps, and visual reports that improved stakeholder communication. Produced graphics and visual content for reports and presentations, increasing accessibility of insights. Supported 50+ projects by integrating data visuals for informed decision making. Conducted spatial and data analyses to identify patterns and provide actionable insights for development strategies. Collaborated with cross functional teams to ensure data accuracy, alignment, and timely project delivery.
Data Visualization and GIS Specialist at Geomaps Africa
June 1, 2017 - September 19, 2025Delivered GIS powered analysis and reporting for urban planning and real estate projects, improving client decision-making accuracy. Designed visual reports and proposals valued at $2M+, achieving a 25% higher approval rate. Digitized 100+ land records, streamlining workflows and reducing turnaround times by 70%. Conducted spatial and data analyses to identify patterns and provide actionable insights for development strategies. Collaborated with cross functional teams to ensure data accuracy, alignment, and timely project delivery.
Data Visualization and GIS Specialist at Geomaps Africa
June 1, 2017 - September 19, 2025Designed interactive dashboards, maps, and visual reports that improved stakeholder communication. Produced graphics and visual content for reports and presentations, increasing accessibility of insights. Supported 50+ projects by integrating data visuals for informed decision making. Conducted spatial and data analyses to identify patterns and provide actionable insights for development strategies. Collaborated with cross functional teams to ensure data accuracy, alignment, and timely project delivery.
GIS Analyst (Consultancy) at Kiambu County Government
June 1, 2016 - September 23, 2025Managed digitization and production of visual land-use plans for county-level projects. Delivered outputs on schedule, improving workflow efficiency and accessibility of planning data. Collaborated with planning teams to ensure alignment with zoning and compliance requirements.
GIS Analyst (Consultancy) at Kiambu County Government
June 1, 2016 - September 22, 2025Managed digitization and production of visual land-use plans for county-level projects. Delivered outputs on schedule, improving workflow efficiency and accessibility of planning data. Collaborated with planning teams to ensure alignment with zoning and compliance requirements.
GIS Analyst (Consultancy) at Kiambu County Government
June 1, 2016 - September 19, 2025Digitized and centralized 500+ cadastral plans, improving accessibility for over 200 government staff. Supported property valuation, taxation, and zoning projects by delivering accurate, validated GIS datasets. Streamlined land workflows, reducing delays and enhancing efficiency across county planning systems. Produced GIS based datasets that directly informed planning, compliance, and public service delivery. Coordinated with technical teams to integrate data into county systems, ensuring reliability and usability.
GIS Analyst (Consultancy) at Kiambu County Government
June 1, 2016 - September 19, 2025Digitized and centralized 500+ cadastral plans, improving accessibility for over 200 government staff. Supported property valuation, taxation, and zoning projects by delivering accurate, validated GIS datasets. Streamlined land workflows, reducing delays and enhancing efficiency across county planning systems. Produced GIS based datasets that directly informed planning, compliance, and public service delivery. Coordinated with technical teams to integrate data into county systems.
GIS Analyst (Consultancy) at Kiambu County Government
June 1, 2016 - September 19, 2025Digitized and centralized 500+ cadastral plans, improving accessibility for over 200 government staff. Supported property valuation, taxation, and zoning projects by delivering accurate, validated GIS datasets. Streamlined land workflows, reducing delays and enhancing efficiency across county planning systems. Produced GIS based datasets that directly informed planning, compliance, and public service delivery. Coordinated with technical teams to integrate data into county systems, ensuring reliability and usability.
Data Entry and Verification Specialist at National Titling Center
January 1, 2016 - September 23, 2025Digitized historical land records into centralized databases, reducing processing time by 70% and improving data availability. Validated cadastral data through rigorous cross-checking, ensuring compliance with national data standards. Produced digital parcel maps supporting land titling campaigns and reducing error rates in field operations. Collaborated with QA teams to resolve data discrepancies, improving database reliability and campaign readiness. Maintained data integrity across large-scale digitization projects, supporting accuracy in property registration processes.
Data Entry and Verification Specialist at National Titling Center
January 1, 2016 - September 22, 2025Digitized historical land records into centralized databases, reducing processing time by 70% and improving data availability. Validated cadastral data through rigorous cross-checking, ensuring compliance with national data standards. Produced digital parcel maps supporting land titling campaigns and reducing error rates in field operations. Collaborated with QA teams to resolve data discrepancies, improving database reliability and campaign readiness. Maintained data integrity across large-scale digitization projects, supporting accuracy in property registration processes.
Data Entry and Verification Specialist at National Titling Centre
January 1, 2016 - September 19, 2025Digitized historical land records into centralized databases, reducing processing time by 70% and improving data availability. Validated cadastral data through rigorous cross checking, ensuring compliance with national data standards. Produced digital parcel maps supporting land titling campaigns and reducing error rates in field operations. Collaborated with QA teams to resolve data discrepancies, improving database reliability and campaign readiness. Maintained data integrity across large-scale digitization projects, supporting accuracy in property registration processes.
Data Entry and Verification Specialist at National Titling Center
January 1, 2016 - September 19, 2025Digitized historical land records into centralized databases, reducing processing time by 70% and improving data availability. Validated cadastral data through rigorous cross checking, ensuring compliance with national data standards. Produced digital parcel maps supporting land titling campaigns and reducing error rates in field operations. Col·laborated with QA teams to resolve data discrepancies, improving database reliability and campaign readiness. Maintained data integrity across large-scale digitization projects, supporting accuracy in property registration processes.
Data Entry and Verification Specialist at National Titling Centre
January 1, 2016 - September 19, 2025Digitized historical land records into centralized databases, reducing processing time by 70% and improving data availability. Validated cadastral data through rigorous cross checking, ensuring compliance with national data standards. Produced digital parcel maps supporting land titling campaigns and reducing error rates in field operations. Collaborated with QA teams to resolve data discrepancies, improving database reliability and campaign readiness. Maintained data integrity across large-scale digitization projects, supporting accuracy in property registration processes.
Education
Advanced Certificate in Digital Marketing at Generation Kenya
January 11, 2030 - September 19, 2025Diploma in Cartography at Kenya Institute of Surveying and Mapping
January 11, 2030 - January 1, 2014Certificate in Computer Information at Central Business School
January 11, 2030 - January 1, 2011Advanced Certificate in Digital Marketing at Generation Kenya
January 11, 2030 - September 19, 2025Diploma in Cartography at Kenya Institute of Surveying and Mapping
January 11, 2030 - January 1, 2014Certificate in Computer Information at Central Business School
January 11, 2030 - January 1, 2011Advanced Certificate in Digital Marketing at Generation Kenya
January 11, 2030 - September 19, 2025Diploma in Cartography at Kenya Institute of Surveying and Mapping
January 11, 2030 - January 1, 2014Certificate in Computer Information at Central Business School
January 11, 2030 - January 1, 2011Advanced Certificate in Digital Marketing at Generation Kenya
January 11, 2030 - September 22, 2025Diploma in Cartography at Kenya Institute of Surveying and Mapping
January 11, 2030 - January 1, 2014Certificate in Computer Information at Central Business School
January 11, 2030 - January 1, 2011Advanced Certificate in Digital Marketing at Generation Kenya
January 11, 2030 - September 23, 2025Diploma in Cartography at Kenya Institute of Surveying and Mapping
January 11, 2030 - January 1, 2014Certificate in Computer Information at Central Business School
January 11, 2030 - January 1, 2011Qualifications
Digital Marketing Certificate
January 1, 2025 - September 19, 2025Generative AI in Marketing and Automation
January 1, 2025 - September 19, 2025Foundation Program on Digital Skills
January 1, 2025 - September 19, 2025Keyword Research Course
January 1, 2025 - September 19, 2025Supervisory Skills Development
January 1, 2024 - September 19, 2025Digital Marketing Certificate
January 11, 2030 - January 1, 2025Generative AI in Marketing and Automation
January 11, 2030 - January 1, 2025Foundation Program on Digital Skills
January 11, 2030 - January 1, 2025Keyword Research Course
January 11, 2030 - January 1, 2025Supervisory Skills Development
January 11, 2030 - January 1, 2024Digital Marketing Certificate
January 1, 2025 - September 19, 2025Generative AI in Marketing and Automation
January 1, 2025 - September 19, 2025Foundation Program on Digital Skills
January 1, 2025 - September 19, 2025Keyword Research Course
January 1, 2025 - September 19, 2025Supervisory Skills Development
January 1, 2024 - September 19, 2025Digital Marketing Certificate
January 1, 2025 - September 22, 2025Foundation Program on Digital Skills
January 1, 2025 - September 22, 2025Keyword Research Course
January 1, 2025 - September 22, 2025Generative AI in Marketing and Automation
January 1, 2025 - September 22, 2025Supervisory Skills Development
January 1, 2024 - September 22, 2025Digital Marketing Certificate
January 1, 2025 - September 23, 2025Generative AI in Marketing and Automation
January 1, 2025 - September 23, 2025Foundation Program on Digital Skills
January 1, 2025 - September 23, 2025Keyword Research Course
January 1, 2025 - September 23, 2025Supervisory Skills Development
January 1, 2024 - September 23, 2025Industry Experience
Media & Entertainment, Professional Services, Real Estate & Construction, Software & Internet, Government, Education
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