Social Media & Digital Marketing Manager with 7+ years of experience building engaged communities and driving brand presence across multiple channels. Proven expertise in social media strategy (Instagram, LinkedIn, FB), content planning, email marketing, and paid advertising (Meta Ads, Google Ads). Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and digital asset management. Skilled at coordinating cross-functional campaigns, optimizing content performance, and supporting sales initiatives with compelling marketing materials. Strong background in fashion and lifestyle marketing with demonstrated ability to grow communities from zero to 40K+ engaged followers.

Elizaveta Pavlik

Social Media & Digital Marketing Manager with 7+ years of experience building engaged communities and driving brand presence across multiple channels. Proven expertise in social media strategy (Instagram, LinkedIn, FB), content planning, email marketing, and paid advertising (Meta Ads, Google Ads). Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and digital asset management. Skilled at coordinating cross-functional campaigns, optimizing content performance, and supporting sales initiatives with compelling marketing materials. Strong background in fashion and lifestyle marketing with demonstrated ability to grow communities from zero to 40K+ engaged followers.

Available to hire
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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent
Russian
Fluent
Italian
Beginner
French
Intermediate

Work Experience

Marketing Strategy and Product Research Consultant at Hints Consulting Agency
May 1, 2024 - Present
Marketing strategy and product research consulting for tech companies, with an international focus; contributed to go-to-market planning, messaging, growth strategies, and CRM communications; sourced new B2B leads and partnerships.
Marketing and Content Manager at Generative AI Network, Tranquilla.ai
April 1, 2025 - Present
Created multi-channel content for AI product launches (events, newsletters, webinars); developed brand positioning and digital engagement strategy; supported generative AI community through targeted content and partnerships; managed CRM communications and sourced new leads and partners; built a network of creatives and engineers and connected emerging talent with startups.

Education

MA in Fashion Brand Management & Strategic Marketing at University of Bologna
January 11, 2030 - January 1, 2025

Qualifications

Bang Bang Graphic Design Program
January 1, 2022 - April 13, 2026
Google Ads
January 11, 2030 - April 13, 2026
AI Fluency Framework Certificate
January 1, 2025 - April 13, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other