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With 7+ years of experience, I build and scale professional and product-driven communities in tech, Web3, and digital industries—from early-stage audience formation to large, engaged ecosystems. My core focus is community strategy and operations: defining purpose, structure, tone of voice, and engagement mechanics that turn audiences into active participants and long-term advocates. I work across both online and offline formats, using content, events, partnerships, and communications systems to create sustainable communities. I have hands-on experience managing large multilingual communities, building moderation and operations teams, and introducing clear playbooks, feedback loops, and KPIs to maintain community health and engagement at scale.…With 7+ years of experience, I build and scale professional and product-driven communities in tech, Web3, and digital industries—from early-stage audience formation to large, engaged ecosystems. My core focus is community strategy and operations: defining purpose, structure, tone of voice, and engagement mechanics that turn audiences into active participants and long-term advocates. I work across both online and offline formats, using content, events, partnerships, and communications systems to create sustainable communities. I have hands-on experience managing large multilingual communities, building moderation and operations teams, and introducing clear playbooks, feedback loops, and KPIs to maintain community health and engagement at scale.

Liza Verbitskaya

Community Manager, Content Strategist, Brand Strategist, +1

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With 7+ years of experience, I build and scale professional and product-driven communities in tech, Web3, and digital industries—from early-stage audience formation to large, engaged ecosystems. My core focus is community strategy and operations: defining purpose, structure, tone of voice, and engagement mechanics that turn audiences into active participants and long-term advocates. I work across both online and offline formats, using content, events, partnerships, and communications systems to create sustainable communities. I have hands-on experience managing large multilingual communities, building moderation and operations teams, and introducing clear playbooks, feedback loops, and KPIs to maintain community health and engagement at scale.…With 7+ years of experience, I build and scale professional and product-driven communities in tech, Web3, and digital industries—from early-stage audience formation to large, engaged ecosystems. My core focus is community strategy and operations: defining purpose, structure, tone of voice, and engagement mechanics that turn audiences into active participants and long-term advocates. I work across both online and offline formats, using content, events, partnerships, and communications systems to create sustainable communities. I have hands-on experience managing large multilingual communities, building moderation and operations teams, and introducing clear playbooks, feedback loops, and KPIs to maintain community health and engagement at scale.

Available to hire

With 7+ years of experience, I build and scale professional and product-driven communities in tech, Web3, and digital industries—from early-stage audience formation to large, engaged ecosystems.

My core focus is community strategy and operations: defining purpose, structure, tone of voice, and engagement mechanics that turn audiences into active participants and long-term advocates. I work across both online and offline formats, using content, events, partnerships, and communications systems to create sustainable communities. I have hands-on experience managing large multilingual communities, building moderation and operations teams, and introducing clear playbooks, feedback loops, and KPIs to maintain community health and engagement at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Russian

Fluent

Work Experience

Community Lead and Content Strategist at Piggy Bank

January 1, 2024 - Present

Built and managed large multilingual gaming communities across Telegram (2.5M users), Instagram (140K+ followers), and X (70K+ followers), focusing on structured engagement, moderation excellence, and feedback-driven growth. Led a 12-person moderation team, onboarding, guidelines, and performance tracking. Designed community playbooks, rapid reply systems, and escalation flows to improve trust and responsiveness. Acted as bridge between development and users, collecting player feedback to influence product strategy; organized in-game events and promotions to boost retention and introduced new game cards. Initiated anti-cheating initiatives and helped organize support systems. Launched community-driven events and campaigns, including Battle Pass, referrals, tournaments. Established cross-functional community KPIs with product, growth, and support teams.

PR & Community Lead at Deal.by (evo)

January 1, 2022 - June 1, 2023

Owned community and PR strategy, focusing on long-term audience engagement. Built and nurtured professional communities around e-commerce and digital business, combining online communication, media presence, and offline touchpoints. Designed and delivered flagship industry events, including Belarus’ largest e-commerce conference E-commerce Day and the first E-commerce Award. Strengthened employer brand and internal communities through events, campaigns, and corporate initiatives. Managed reactive communications and sensitive issues, maintaining trust during high-pressure situations.

Middle Marketing Specialist at Pro Retail

January 1, 2017 - October 1, 2018

Owned and executed brand operations across digital and offline channels, connecting rebranding, campaigns, events, and partner collaboration into a cohesive brand system. Led the company’s rebranding initiative, overseen new logo and visual identity. Coordinated cross-functional teams and external partners to deliver campaigns on time and on brand. Organized major business events, promoted online and offline events. Maintained a consistent tone of voice and visual style across channels. Built relationships with partners and contractors, and managed expert interviews and articles.

Middle Marketing Specialist at Pro Retail

September 1, 2017 - February 1, 2019

Owned and executed brand operations across digital and offline channels, connecting rebranding, campaigns, events, and partner collaboration into a cohesive brand system. 1. Led the company’s rebranding initiative: Overseeing the creation of a new logo, visual identity, and branded marketing materials — from concept to final approval. 2. Product and Service Launches: coordinating cross-functional teams and external partners to deliver campaigns on time and on brand. 3. Website Maintenance: Supervised the development and maintenance of the company’s corporate website and landing pages, ensuring alignment with the updated brand identity. Regularly updating it with new content. 4. Business Events: Organized major business events, overseeing coordination from planning to execution. Promoted both online and offline events. 5. Email Marketing and Social Media campaigns: Maintaining a consistent tone of voice and visual style across channels. 6. Partner Collaboration: Handled partner relations from search and negotiation to managing execution. 7. Contractor Collaboration: Collaborated with contractors (designers, photographers, videographers, developers) — from briefing to final delivery — ensuring cohesive creative execution. 8. Interviews & Articles: Conducted expert interviews and published articles on local online platforms to manage the corporate brand image. 9. Visual & POS Materials: Created banners, presentations, and and presentations, building a strong visual presence across digital and offline touchpoints.

Community Lead and Content Strategist at Piggy Bank - web3 game

January 1, 2024 - January 1, 2026

Led communication and engagement by tailoring content and tone for Telegram (2.5M users), Instagram (140K+ followers), and X (70K+ followers). Leveraged AI to optimize content creation. Built and managed a moderation team of 12 with onboarding guidelines, feedback loops, and escalation flows to improve trust and responsiveness. Bridged development and users by collecting feedback to inform product strategy; initiated in-game events and promotions to boost retention; designed and launched engagement mechanics (Battle Pass, referrals, tournaments, events). Implemented anti-cheat measures and supervised support systems for local issues. Drove events, feedback campaigns, and retention activities; established cross-functional community KPIs with product, growth, and support teams.

PR & Community Lead at Deal.by (evo) marketplace

January 1, 2022 - January 1, 2023

Built and nurtured professional communities around e-commerce and digital business, combining online communication, media presence, and offline touchpoints. Designed and delivered flagship industry events (Belarus’ E-commerce Day with 450+ attendees; first E-commerce Award). Used offline events as a community growth engine; developed formats for dialogue and expert contribution. Built relationships with media, speakers, partners, and influencers to secure regular coverage. Strengthened employer branding and internal communities through events and campaigns. Managed reactive communications and sensitive issues to maintain trust during high-pressure situations.