Ella Nguyen

Developed and executed branded, and organic content across Instagram, TikTok, and Facebook, contributing to over 916K monthly organic reach and 2x follower growth. Led end-to-end social-first content including short-form videos, graphics, copywriting and promotional assets aligned with brand objectives. Analysed content performance and campaign metrics to identify optimisation opportunities and improve audience engagement. Coordinated project timelines, stakeholder communication and content approvals to ensure successful campaign delivery.

Optimised Meta advertising campaigns through structured A/B testing, increasing weekly enquiries by 600% while reducing Cost Per Lead by 70%. Produced social media content including photography, videography, livestream showcasing premium residential listings driving 17k+ views. Scripted, filmed and edited engaging video content featuring properties and agents for Instagram, Facebook and digital marketing campaigns. Collaborated closely with sales agents to develop compelling property stories and marketing content that enhanced listing visibility and customer engagement. Monitored campaign performance and social media engagement metrics, providing insights to improve content reach and lead generation outcomes. Coordinated content creation, campaign scheduling and marketing activities across multiple stakeholders while ensuring brand consistency.

Produced and managed B2B content for LinkedIn and Facebook, aligning with technology industry, strengthening customer relationships and brand authority. Wrote, edited, and proofread content for social media, blogs, and website (using HTML), ensuring accuracy, consistency, and alignment with brand voice. Maintained and updated member and stakeholder data through Salesforce CRM, improving database accuracy and boosting stakeholder engagement response rate. Designed marketing materials in line with brand guidelines to support campaigns and promotional activities. Event operation assistant for technology event featuring leaders from top universities in Vietnam, managing guest check-ins and ensuring a positive, professional experience for 50 attendees.