Available to hire
Senior marketing professional with over six years of experience driving brand growth through strategic marketing management, social media leadership, and creative direction across luxury hospitality, wellness, and lifestyle sectors.
Experienced in leading end-to-end marketing strategies for diverse brand portfolios, developing integrated campaigns, aligning creative execution with brand positioning and customer engagement, and translating business goals into measurable marketing outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Editor / Social Media Editor (Editor) at ITPM Media Group - Hotelier & Caterer Middle East
January 1, 2026 - June 30, 2026Increased Hotelier Middle East's monthly social media views from 1 million to 5.2 million within 30 days by implementing a data-driven content strategy. Owned social media strategy, content marketing, and creative direction for both Hotelier Middle East and Caterer Middle East. Developed and executed platform-specific campaigns across Instagram, Facebook, and LinkedIn, managing content planning, creative production, and campaign delivery. Collaborated with editorial teams and key hospitality stakeholders including luxury chefs and hotel general managers to deliver integrated campaigns and optimize growth and engagement using performance insights.
Social Media Manager at APMG International
August 1, 2022 - PresentLed and managed social media operations across 8 global social channels with full ownership of content strategy, planning, and execution. Collaborated with content creators, influencers, and brand ambassadors to deliver engaging on-brand campaigns. Produced detailed weekly and monthly performance reports and presented data-driven social media strategies directly to the board, ensuring measurable business outcomes tied to online presence.
Marketing Assistant / Social Media Manager at APMG International
August 1, 2022 - PresentLed content strategy and execution across 8 global social channels; managed a team of content creators and influencers; delivered data-driven campaigns and regular performance reporting to the board.
Social Media Executive at URM
November 1, 2021 - September 6, 2025Supported social media strategy, content planning, and analytics; progressed within the organization; contributed to campaigns and engagement across multiple channels; collaborated with influencers and brand ambassadors to expand reach.
International Marketing Assistant at APMG International
March 1, 2021 - December 31, 2021Supported marketing operations and growth initiatives through social media and promotional activities, contributing to attendance and engagement growth for web-based events.
Social Media Executive at APMG International
March 1, 2021 - July 31, 2022Progressed within APMG International from International Marketing Assistant to Social Media Executive, supporting content scheduling, campaign execution, reporting, and social media management activities across multiple client channels.
Freelance Virtual Assistant
June 1, 2020 - March 1, 2021Provided hands-on support with social media strategy implementation to increase brand exposure and business presence. Conducted activities across multiple social media platforms and supported ongoing digital marketing efforts for a limited engagement period.
Voluntary Marketing Executive at FLIK (LIK?)
January 1, 2020 - March 1, 2020Supported content scheduling, content strategy, and assisted other marketers with day-to-day marketing activities, focusing on improving online publication engagement and exposure over a short volunteering period.
Education
Film Production Course at Denefield School
January 1, 2015 - January 1, 2017GCSEs at Reading College
January 1, 2018 - January 1, 2020B S at Reading College
January 1, 2018 - January 1, 2020B G at Reading College
January 1, 2018 - January 1, 2020B W at Reading College
January 1, 2018 - January 1, 2020Qualifications
Google Garage Certification: The Fundamentals of Digital Marketing
January 11, 2030 - September 6, 2025HubSpot Academy Certification: Email Marketing
January 11, 2030 - September 6, 2025HubSpot Academy Certification: Inbound Marketing
January 11, 2030 - September 6, 2025HubSpot Academy Certification: Social Media Marketing
January 11, 2030 - September 6, 2025HubSpot Academy Certification: Content Marketing
January 11, 2030 - September 6, 2025HubSpot Academy Certification: Digital Marketing
January 11, 2030 - September 6, 2025The Fundamentals of Digital Marketing (Google Garage)
January 11, 2030 - July 15, 2026Email Marketing (HubSpot Academy)
January 11, 2030 - July 15, 2026Inbound Marketing (HubSpot Academy)
January 11, 2030 - July 15, 2026Social Media Marketing (HubSpot Academy)
January 11, 2030 - July 15, 2026Content Marketing (HubSpot Academy)
January 11, 2030 - July 15, 2026Inbound (HubSpot Academy)
January 11, 2030 - July 15, 2026Digital Marketing (HubSpot Academy)
January 11, 2030 - July 15, 2026Influence (Eloomi Learning)
January 11, 2030 - July 15, 2026Neuromarketing (Eloomi Learning)
January 11, 2030 - July 15, 2026Influencer Marketing and Ethics (Eloomi Learning)
January 11, 2030 - July 15, 2026Leadership Styles (Eloomi Learning)
January 11, 2030 - July 15, 2026Dweck’s Fixed and Growth Mindset (Eloomi Learning)
January 11, 2030 - July 15, 2026The Growth Mindset (CPD Certified) (Eloomi Learning)
January 11, 2030 - July 15, 2026Industry Experience
Media & Entertainment, Education, Professional Services, Travel & Hospitality, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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