Driven MSc Food Business & Innovation student at University College Cork with a marketing and NPD background, combining creative, data-informed thinking with hands-on experience in client-focused and initiative-taking roles. Experienced in market/customer research, brand and go-to-market planning, and supporting product development from concept through post-launch evaluation. Confident communicator with a track record of creating and managing marketing content and campaigns (social media, email, and analytics), while bringing a customer-first approach from hospitality and front-of-house roles. Strengths include cross-functional collaboration, budgeting and insights application, and continuous improvement using key metrics.

ellen hogan

Driven MSc Food Business & Innovation student at University College Cork with a marketing and NPD background, combining creative, data-informed thinking with hands-on experience in client-focused and initiative-taking roles. Experienced in market/customer research, brand and go-to-market planning, and supporting product development from concept through post-launch evaluation. Confident communicator with a track record of creating and managing marketing content and campaigns (social media, email, and analytics), while bringing a customer-first approach from hospitality and front-of-house roles. Strengths include cross-functional collaboration, budgeting and insights application, and continuous improvement using key metrics.

Available to hire

Driven MSc Food Business & Innovation student at University College Cork with a marketing and NPD background, combining creative, data-informed thinking with hands-on experience in client-focused and initiative-taking roles. Experienced in market/customer research, brand and go-to-market planning, and supporting product development from concept through post-launch evaluation.

Confident communicator with a track record of creating and managing marketing content and campaigns (social media, email, and analytics), while bringing a customer-first approach from hospitality and front-of-house roles. Strengths include cross-functional collaboration, budgeting and insights application, and continuous improvement using key metrics.

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Work Experience

New Product Development Intern at Keohane Seafoods
March 1, 2026 - August 1, 2026
Contributed to end-to-end development of new products, from initial concept and validation through launch and post-launch evaluation. Conducted market and customer research to identify unmet needs, trends, and innovation opportunities. Collaborated cross-functionally with design, marketing, and commercial teams to deliver product initiatives. Supported creation of business cases including market sizing, cost analysis, and commercial viability assessments. Monitored product performance using key metrics and insights to inform iteration and continuous improvement. Coordinated project timelines to ensure milestones and deliverables were met within scope and budget.
Front of House & Sales Associate at SIS U Clinic
February 1, 2025 - March 1, 2026
Delivered a premium, client-focused experience supporting brand perception and customer retention. Managed client interactions and queries in line with clinic clinical and data protection standards. Gained direct insight into consumer behaviour, upselling, and customer decision-making. Applied marketing knowledge to enhance the customer journey and support in-clinic promotions.
Marketing Executive & Manager – J1 Accom at J1 Accom (as listed)
January 1, 2024 - January 1, 2025
Created and managed content across social media platforms using Canva to drive engagement. Developed and scheduled email campaigns via Mailchimp. Used Excel to analyse data and support marketing decisions. Presented new product and marketing ideas to management. Supported recruitment processes, including drafting employee contracts.
Sales Assistant and Social Media Executive at Hallmark
April 1, 2022 - January 1, 2024
Waitress & Bartender at The White Horse
August 1, 2021 - May 1, 2022

Education

MSc Food Business & Innovation at University College Cork
January 1, 2025 - January 1, 2026
Bachelor of Business (Honours) in Marketing at Munster Technological University
January 1, 2021 - January 1, 2025

Qualifications

HACCP certification
January 11, 2030 - July 16, 2026
LinkedIn: Brand/Branding & Digital Media Marketing project (FE6506) (as described)
January 1, 2021 - January 1, 2025

Industry Experience

Healthcare, Retail, Consumer Goods, Other