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I am a dependable and experienced E-Commerce and Marketing Specialist with a passion for social media marketing, web management, copywriting, and email marketing. I thrive in creative and collaborative environments, always aiming to improve KPIs and drive successful campaigns. I love bringing a creative flair to e-commerce and marketing, helping brands grow their online presence and engagement. With experience co-founding a beauty/skincare brand and managing e-commerce strategy at Bibado Ltd., I have developed a strong skill set in SEO, content creation, influencer partnerships, and data-driven decision making. I'm excited to continue growing my expertise and contributing to innovative marketing projects.…I am a dependable and experienced E-Commerce and Marketing Specialist with a passion for social media marketing, web management, copywriting, and email marketing. I thrive in creative and collaborative environments, always aiming to improve KPIs and drive successful campaigns. I love bringing a creative flair to e-commerce and marketing, helping brands grow their online presence and engagement. With experience co-founding a beauty/skincare brand and managing e-commerce strategy at Bibado Ltd., I have developed a strong skill set in SEO, content creation, influencer partnerships, and data-driven decision making. I'm excited to continue growing my expertise and contributing to innovative marketing projects.

Ellie Burton

Marketing Strategist, Project Manager, Social Media Freelancer, +4

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I am a dependable and experienced E-Commerce and Marketing Specialist with a passion for social media marketing, web management, copywriting, and email marketing. I thrive in creative and collaborative environments, always aiming to improve KPIs and drive successful campaigns. I love bringing a creative flair to e-commerce and marketing, helping brands grow their online presence and engagement. With experience co-founding a beauty/skincare brand and managing e-commerce strategy at Bibado Ltd., I have developed a strong skill set in SEO, content creation, influencer partnerships, and data-driven decision making. I'm excited to continue growing my expertise and contributing to innovative marketing projects.…I am a dependable and experienced E-Commerce and Marketing Specialist with a passion for social media marketing, web management, copywriting, and email marketing. I thrive in creative and collaborative environments, always aiming to improve KPIs and drive successful campaigns. I love bringing a creative flair to e-commerce and marketing, helping brands grow their online presence and engagement. With experience co-founding a beauty/skincare brand and managing e-commerce strategy at Bibado Ltd., I have developed a strong skill set in SEO, content creation, influencer partnerships, and data-driven decision making. I'm excited to continue growing my expertise and contributing to innovative marketing projects.

Available to hire

I am a dependable and experienced E-Commerce and Marketing Specialist with a passion for social media marketing, web management, copywriting, and email marketing. I thrive in creative and collaborative environments, always aiming to improve KPIs and drive successful campaigns. I love bringing a creative flair to e-commerce and marketing, helping brands grow their online presence and engagement.

With experience co-founding a beauty/skincare brand and managing e-commerce strategy at Bibado Ltd., I have developed a strong skill set in SEO, content creation, influencer partnerships, and data-driven decision making. I’m excited to continue growing my expertise and contributing to innovative marketing projects.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Co-Founder & Marketing Manager at Sienna Rose

January 1, 2023 - Present

Co-founded a beauty/skincare brand, managing responsibilities across product development, market research, and trend forecasting. Led social media campaigns, content creation, and SEO strategies to boost visibility, engagement, and sales while meeting KPIs. Developed data-driven brand decks for buyers and markets, maintaining consistent brand tone and managing influencer partnerships along with TikTok Shop fulfillment.

E-Commerce Manager at Bibado Ltd.

January 1, 2023 - Present

Led eCommerce strategy and developed the Shopify store focusing on user experience, conversion optimisation, and profitability. Collaborated with teams and agencies for website improvements aligned with business goals. Monitored KPIs, executed promotional campaigns and email marketing via Klaviyo, contributed to social media and PPC efforts, ensured mobile-first website and campaign performance. Implemented continuous improvements to customer journey, SEO, sales funnels and campaign execution.

Social Media Marketing Assistant at Socium Distributions

December 31, 2020 - July 24, 2025

Performed photography for brands and social media campaigns, responded to potential clients to build rapport, wrote content including blogs for beauty brand MoxiLoves, attended networking and marketing events, coordinated brand involvement, and assisted with internet research on upcoming beauty trends.

Junior Copywriter at Tessuti Ltd. (JD Sports PLC)

December 31, 2023 - July 24, 2025

Wrote diverse web content including blog posts, landing pages, homepages, press releases, campaign copy, and marketing content with tight deadlines. Promoted products to drive sales and SEO, helped meet KPI targets, collaborated across teams to ensure a cohesive tone of voice, and researched luxury fashion market for content accuracy.

Email Marketing Specialist at The Graygency

January 1, 2023 - Present

Led email marketing and content strategy for clients, managing end-to-end email marketing processes from planning to reporting. Managed large high-profile client accounts ensuring growth and satisfaction, delivered actionable insights and developed creative strategies to improve engagement, ROI, and client retention.