Led digital marketing and social media strategy for multiple consumer brands within a 50+ year pharmaceutical manufacturing company. Owned social media management across Instagram, TikTok, and Facebook, with primary focus on flagship brand Earth's Splendor. Developed and produced short-form video and visual content for organic and paid channels to drive engagement and brand growth. Planned, executed, and optimized paid media campaigns on Meta platforms, refining creative and targeting based on performance. Managed influencer marketing initiatives, including creator outreach, collaboration coordination, and content alignment. Supported cross-functional initiatives (email marketing, product launches, campaign planning). Ensured brand consistency and regulatory alignment while maintaining engaging, audience-first messaging.

Marketing Specialist / Social Media & Content Lead at Tellie

June 1, 2022 - Present

Led digital marketing and social media strategy for multiple consumer brands within a 50+ year pharmaceutical manufacturing company. Owned social media management across Instagram, TikTok, and Facebook, with primary focus on flagship brand Earth's Splendor. Developed and produced short-form video and visual content for organic and paid channels to drive engagement and brand growth. Planned, executed, and optimized paid media campaigns on Meta platforms, refining creative and targeting based on performance. Managed influencer marketing initiatives, including creator outreach, collaboration coordination, and content alignment. Supported cross-functional initiatives spanning email marketing, copywriting, product launches, and campaign planning. Ensured brand consistency and regulatory alignment while maintaining engaging, audience-first messaging.

Marketing & Social Media Lead at Contract Pharmaceutical Corp.

January 1, 2018 - June 1, 2022

Led digital marketing and social media strategy for multiple consumer brands within a 50+ year pharmaceutical manufacturing company. Owned social media management across Instagram, TikTok, and Facebook, with primary focus on flagship brand. Developed and produced short-form video and visual content for organic and paid channels to drive engagement and brand growth. Planned, executed, and optimized paid media campaigns on Meta platforms, refining creative and targeting based on performance. Managed influencer marketing initiatives, including creator outreach, collaboration coordination, and content alignment. Supported cross-functional initiatives spanning email marketing, copywriting, product launches, and campaign planning. Ensured brand consistency and regulatory alignment while maintaining engaging, audience-first messaging.