Strategic marketing and branding designer with 17+ years of experience creating high-impact visuals that support sales, positioning, and business growth. Every design is built with marketing in mind—aligning brand identity, messaging, and creative assets to attract the right audience and drive measurable results.…

Elmira Shabestari

PRO

Strategic marketing and branding designer with 17+ years of experience creating high-impact visuals that support sales, positioning, and business growth. Every design is built with marketing in mind—aligning brand identity, messaging, and creative assets to attract the right audience and drive measurable results.…

Available to hire

Strategic marketing and branding designer with 17+ years of experience creating high-impact visuals that support sales, positioning, and business growth.

Every design is built with marketing in mind—aligning brand identity, messaging, and creative assets to attract the right audience and drive measurable results.

See more

Language

English
Advanced
Persian
Fluent

Work Experience

Chief Marketing Officer at Viona Organics
January 1, 2023 - Present
Directed end-to-end creative production including illustrations, packaging, website visuals, brochures, and trade show assets. Designed digital and e-commerce content to strengthen online presence and attract B2B and retail partners. Produced engaging visual campaigns and product storytelling content for social media and client presentations.
Marketing Manager at Blackline Aluminum
January 1, 2022 - Present
Produced and managed videos, listing visuals, and social media content for multiple architectural projects. Developed creative assets such as presentations, newsletters, and website visuals to showcase products and capabilities. Collaborated on campaign strategy while executing creative production for e-commerce and marketing.
Art Director, Marketing at Queen of Covers
December 31, 2022 - August 26, 2025
Designed and implemented B2B/B2C marketing campaigns, creating listing images and visuals for a new e-commerce channel. Created brand assets including illustrations, graphics, and promotional videos to support product launches. Increased online visibility and client acquisition by building a cohesive creative identity across platforms.
Chief Marketing Officer at Viona Organics
January 1, 2023 - October 27, 2025
Pioneered market expansion strategy, established a corporate branding framework, and led online presence, B2B marketing plans, and revenue-generation initiatives. Drove US market entry and guided product positioning for premium organic fertilizer products across trade shows and digital channels.
Marketing Manager at Blackline Aluminum
January 1, 2022 - October 27, 2025
Oversaw market research and industry analysis, brand positioning, lead generation, sales enablement, digital marketing and content strategy. Modernized corporate brand identity, redesigned website and logo, launched newsletters, and expanded into new territories. Led omnichannel campaigns that increased traffic by 60%, engagement by 40%, and awareness by 70%; contributed to 25% market growth in Canada and the US and secured 12 high-value accounts.
Art Director, Marketing at Queen of Covers
January 1, 2022 - January 1, 2022
Integrated a direct-to-consumer strategy and established a new e-commerce sales channel to drive sales and ensure business continuity. Increased brand recognition by 30% and aligned B2B and B2C sales plans; leveraged Google Analytics to assess market demand and optimize campaigns.
Creative Designer / Branding at Vanitar, Armenia
January 1, 2019 - January 1, 2019
Delivered branding and graphic design solutions, developing cohesive visual identities and assets for marketing campaigns and product packaging.
Creative Designer / Branding at Montméd Inc., QC
January 1, 2015 - January 1, 2015
Supported branding initiatives and design production across marketing collateral, contributing to cohesive brand experiences and campaign execution.
Brand Manager at Farir Teb – Consumer Packaged Goods
January 1, 2011 - January 1, 2011
Led brand management activities, marketing strategy development, and packaging/communications for consumer products.

Education

Marketing, Professional Management, and Writing Certificate at George Brown College, Toronto, ON
January 11, 2030 - August 26, 2025
Advertising Management Certificate at Australian TAFE Hunter Institute
January 11, 2030 - August 26, 2025
Associate Degree in Graphic Design at Sooreh University
January 11, 2030 - August 26, 2025

Qualifications

Marketing, Professional Management, and Writing Certificate
January 11, 2030 - August 26, 2025
Advertising Management Certificate
January 11, 2030 - August 26, 2025
Advertising Management Certificate
January 11, 2030 - October 27, 2025
Marketing, Professional Management & Writing Certificate
January 11, 2030 - October 27, 2025

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Wholesale & Distribution, Manufacturing, Software & Internet
    uniE608 Portfolio
    This portfolio showcases selected projects in branding, marketing, and visual design. It highlights creative direction, logo development, digital assets, and strategic marketing materials created to strengthen brand identity and communication. The work reflects a balance between aesthetic design and practical marketing strategy, demonstrating how visual elements can support business goals. https://youtu.be/SZrYKfcyibo video explainervideo…