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Content & Brand-oriented professional with 4 years of experience at the intersection of e-commerce, social media and digital strategy. I build content ecosystems that enhance brand voice, drive engagement and support conversion, combining creative storytelling with a strong data-driven mindset.…

MA Yutong

Content Creator, Brand Strategist, Content Designer

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Content & Brand-oriented professional with 4 years of experience at the intersection of e-commerce, social media and digital strategy. I build content ecosystems that enhance brand voice, drive engagement and support conversion, combining creative storytelling with a strong data-driven mindset.…

Available to hire

Content & Brand-oriented professional with 4 years of experience at the intersection of e-commerce, social media and digital strategy. I build content ecosystems that enhance brand voice, drive engagement and support conversion, combining creative storytelling with a strong data-driven mindset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

French

Advanced

English

Advanced

Chinese

Fluent

Work Experience

E-commerce Project Manager (Apprenticeship) at Yellow Corner

January 1, 2023 - January 1, 2025

Designed and executed a data-driven content strategy across e-commerce platforms, optimized on-site SEO, content structure and UX, and built a conversion-oriented content ecosystem (product pages, landing pages, campaigns) aligned with acquisition and retention goals. Led data-driven e-merchandising and commercial activations, increasing add-to-cart rate by 22% and average order value by 9%.

Intern at Monsieur Papounet

February 1, 2022 - August 1, 2023

Built and managed a multi-platform content ecosystem (TikTok, Instagram, Rednote, Douyin: 70K+ audience). Defined brand voice and storytelling, increasing engagement from 0.8% to 2.1% within 5 months (+160%). Developed brand partnership campaigns with estimated ROI x4.4.

Content Creator & Brand Collaborations

January 1, 2023 - January 1, 2025

Entrepreneurial project focusing on content creation and collaborations across France & China markets. Produced performance-driven content and partnerships; achieved 1.5% conversion rate and ROI x4.4.