As a marketing professional with 16 years' experience in multinational FMCG companies and over 1 year in independent consulting, I help businesses strengthen their positioning and maximize their impact through 3 main pillars: 1) structuring and optimizing their brand to increase relevance, 2) developing products or services aligned with market expectations, and 3) crafting engaging content to boost visibility and audience connection. I partner with teams across branding, product development and storytelling to deliver practical strategies, impactful tools, and hands-on training that accelerates growth and client acquisition.…

Elodie Lelièvre

As a marketing professional with 16 years' experience in multinational FMCG companies and over 1 year in independent consulting, I help businesses strengthen their positioning and maximize their impact through 3 main pillars: 1) structuring and optimizing their brand to increase relevance, 2) developing products or services aligned with market expectations, and 3) crafting engaging content to boost visibility and audience connection. I partner with teams across branding, product development and storytelling to deliver practical strategies, impactful tools, and hands-on training that accelerates growth and client acquisition.…

Available to hire

As a marketing professional with 16 years’ experience in multinational FMCG companies and over 1 year in independent consulting, I help businesses strengthen their positioning and maximize their impact through 3 main pillars: 1) structuring and optimizing their brand to increase relevance, 2) developing products or services aligned with market expectations, and 3) crafting engaging content to boost visibility and audience connection.

I partner with teams across branding, product development and storytelling to deliver practical strategies, impactful tools, and hands-on training that accelerates growth and client acquisition.

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Skills

Experience Level

Language

French
Fluent
English
Fluent
German
Advanced

Work Experience

Independent Consultant at Self-employed / Independent Consulting & Projects
January 1, 2023 - Present
Advisory in positioning, offer structuring and creation of communication tools for freelancers. Strategic and editorial support for a wellness therapist (brand identity + website revamp, clearer offer, new client acquisition); development of social network content & toolkits for a ceramic studio leading to an event attracting 60+ visitors and new prospects; positioning recommendations for an aesthetic doctor resulting in a clearer service offer and positive client feedback; brand strategy consulting for an AI startup developing a consumer decision-support tool; marketing expertise provided to AlphaSense Insights.
Global OOH New Territories Innovation Manager at Nestlé NESPRESSO HQ
October 1, 2020 - July 31, 2023
Designed coffee innovations to reignite B2B growth by addressing evolving on-the-go consumption, attracted and developed new customers, and retained existing ones. Led the coffee stream (products, beverage menu) for a pivotal on-the-go B2B initiative; developed concepts and feasibility studies to compete with automatic machines, focusing on sustainability and expanded beverage range.
Coffee Portfolio Strategy Manager at Nestlé NESPRESSO HQ
February 1, 2018 - October 31, 2020
Defined the coffee portfolio strategy for 3 systems (2 B2C, 1 B2B) with a focus on premiumization, differentiation and consumer engagement. Built portfolio structures and implementation plans (innovation & renovation needs, visual identity, activation levers) validated by top management, achieving high consumer performance metrics (>80% appeal, >76% clarity, >70% differentiation). Led marketing workshops and internal training.
International Senior Machines Marketing Manager at Nestlé NESPRESSO HQ
February 1, 2016 - January 31, 2018
Defined strategy and managed the global (WW) range of B2C milk-based machines, including key partnerships (Breville, De’Longhi, Krups). Defined the 3-year vision, commercial strategy and roadmap; developed innovative machines (e.g., Creatista Plus, Barista) with 360° activations.
International Coffee Marketing Manager at Nestlé NESPRESSO HQ
July 1, 2013 - February 1, 2016
Designed and executed global (WW) marketing plans for B2C and B2B coffees, while leading strategic initiatives. Product launches met/exceeded KPIs (e.g., 13% of B2B sales in 2016, +140bps growth) and revitalized ranges with the first B2B storytelling package; delivered packaging innovations that boosted differentiation and consumer satisfaction.
Senior Assistant Brand Manager Oral Care Western Europe Whitespace Expansion at Procter & Gamble
April 1, 2011 - June 1, 2013
Led the Oral-B launch into manual toothbrush and toothpaste categories across France and Nordic whitespace markets; positioned P&G France as category leader and contributed to 50% of annual growth. Built and executed a tailored differentiation strategy for pharmacies in EMEA.
Assistant Brand Manager Prestige Global Design and Delivery (Rochas & Anna Sui) at Procter & Gamble
September 1, 2008 - March 1, 2011
Defined long-term brand strategies, developed new products, and executed global initiatives for Rochas and Anna Sui. Created a 5-year innovation roadmap for Rochas, driving growth; delivered launches that secured market share and launched the first Anna Sui website and e-commerce.
Independent Consultant at Self-employed
January 1, 2023 - Present
Advisory in positioning, offer structuring and creation of communication tools for freelancers. Notable projects include revamping a wellness therapist's brand identity and website for a clearer, more distinctive offer and new client acquisition; developing social network content for a ceramic studio to support an event attracting 60+ visitors; providing strategic positioning guidance for an aesthetic doctor resulting in a clearer service offer; consulting for an AI start-up on a decision-support tool; and delivering marketing expertise to AlphaSense Insights.
Global OOH New Territories Innovation Manager at Nestlé Nespresso HQ – Switzerland
October 1, 2020 - July 1, 2023
Designed coffee innovations to reignite B2B growth by addressing evolving consumption habits in professional and on-the-go settings; led the coffee stream for a critical on-the-go innovation targeting B2B; developed concepts and feasibility studies to compete with automatic machines by offering improved sustainability and an expanded beverage range.
Coffee Portfolio Strategy Manager at Nestlé Nespresso HQ – Switzerland
February 1, 2018 - October 1, 2020
Defined the coffee portfolio strategy for 3 systems (2 B2C, 1 B2B), with a focus on premiumization, differentiation and consumer engagement. Portfolio structures and implementation plans (innovation & renovation needs, visual identity, activation levers) validated by top management, with consumer performance: >80% appeal, >76% clarity, >70% differentiation.
International Senior Machines Marketing Manager at Nestlé Nespresso HQ – Switzerland
February 1, 2016 - January 1, 2018
Defined strategy and managed the global (WW) range of B2C milk-based machines, including key partnerships (Breville, De’Longhi, Krups); defined the 3-year vision, commercial strategy and roadmap; developed innovative machines (Creatista Plus, Barista) and 360° activations.
International Coffee Marketing Manager at Nestlé Nespresso HQ – Switzerland
July 1, 2013 - February 1, 2016
Designed global (WW) marketing plans for B2C and B2B coffees; launched products meeting KPIs; revitalized declining ranges by creating the first B2B storytelling package; delivered packaging innovations to boost differentiation and customer satisfaction.
Senior Assistant Brand Manager, Oral Care Western Europe Whitespace Expansion at Procter & Gamble - Geneva, Switzerland
April 1, 2011 - June 1, 2013
Led Oral-B launch into manual toothbrush and toothpaste categories across price tiers in France and Nordic markets; positioned P&G France as category leader; developed a tailored differentiation strategy for pharmacies in EMEA.
Assistant Brand Manager Prestige Global Design and Delivery (Rochas & Anna Sui) at Procter & Gamble - Geneva, Switzerland
September 1, 2008 - March 1, 2011
Defined long-term brand strategies, developed new products and executed global initiatives to drive growth for Rochas and Anna Sui; defined a 5-year innovation roadmap for Rochas, driving growth; delivered successful product launches and e-commerce initiatives, including the first Anna Sui website.
Global OOH New Territories Innovation Manager at NESTLÉ NESPRESSO HQ – SWITZERLAND
October 1, 2020 - July 1, 2023
Design coffee innovations to reignite B2B growth by responding to evolving consumption habits in professional and on-the-go settings, to attract and develop new customers and markets, and retain existing customers.
Coffee Portfolio Strategy Manager at NESTLÉ NESPRESSO HQ – SWITZERLAND
February 1, 2018 - October 1, 2020
Define the coffee portfolio strategy for 3 systems (2 B2C, 1 B2B), with a focus on premiumization, differentiation and consumer engagement.
International Senior Machines Marketing Manager at NESTLÉ NESPRESSO HQ – SWITZERLAND
February 1, 2016 - January 1, 2018
Define strategy and manage the global (WW) range of B2C milk-based machines, including key partnerships (Breville, De’Longhi, Krups), to improve penetration and accessibility.
International Coffee Marketing Manager at NESTLÉ NESPRESSO HQ – SWITZERLAND
July 1, 2013 - February 1, 2016
Design and execute global (WW) marketing plans for B2C and B2B coffees, while leading strategic initiatives.
Senior Assistant Brand Manager Oral Care Western Europe Whitespace Expansion at PROCTER & GAMBLE - GEN EVA, SWITZERLAND
April 1, 2011 - June 1, 2013
Lead Oral-B launch into manual toothbrush and toothpaste categories (across price tiers) in France and Nordic markets; contributed to significant growth and brand leadership.
Assistant Brand Manager Prestige Global at PROCTER & GAMBLE - GEN EVA, SWITZERLAND
September 1, 2008 - March 1, 2011
Define long-term brand strategies, develop new products and execute global (WW) initiatives to drive growth for Rochas and Anna Sui.

Education

Community Management & Brand Content Certificate at Cadschool Lausanne – Switzerland
January 1, 2024 - December 31, 2024
Everyday Coach (up to highest level: advanced) at Nestlé – Switzerland
January 1, 2015 - December 31, 2019
MSc International Business – Strategic Marketing at FEBA, Universiteit Maastricht – the Netherlands
January 1, 2007 - December 31, 2008
Master in Management at EDHEC Business School Lille – France
January 1, 2004 - December 31, 2008
Certificate at Cadschool
January 1, 2024 - January 1, 2024
MSc at Nestlé – Switzerland
January 1, 2015 - January 1, 2019
Master at FEBA, Universiteit Maastricht – the Netherlands
January 1, 2007 - January 1, 2008
Bachelor at EDHEC Business School Lille – France
January 1, 2004 - January 1, 2008
Certificate in Community Management & Brand Content at Cadschool Lausanne, Switzerland
January 1, 2024 - January 13, 2026
MSc International Business – Strategic Marketing at Nestlé – Switzerland
January 1, 2015 - December 31, 2019
Master in Management at FEBA, Universiteit Maastricht – the Netherlands
January 1, 2007 - December 31, 2008
at EDHEC Business School Lille – France
January 1, 2004 - December 31, 2008

Qualifications

Community Management & Brand Content Certificate
January 1, 2024 - December 31, 2024
Everyday Coach
January 1, 2015 - December 31, 2019
MSc International Business – Strategic Marketing
January 1, 2007 - December 31, 2008
Master in Management
January 1, 2004 - December 31, 2008
Community Management & Brand Content Certificate
January 1, 2024 - January 1, 2024
Community Management & Brand Content Certificate
January 1, 2024 - January 13, 2026

Industry Experience

Consumer Goods, Professional Services, Media & Entertainment, Manufacturing, Retail, Software & Internet

Skills

Experience Level