Hello! I'm Eloi, a seasoned Lead end-to-end Freelance Product Designer with 14 years of experience across diverse industries such as e-commerce, SAAS Fintech (Personal Finance Management), healthcare, travel services, field services, loyalty, retail, contact centre, cloud services, trading, gaming, and advertising. B2B and B2C. I excel in end-to-end product design, approaching the product holistically, tactically, and strategically, focusing on aligning user needs and business goals. I'm a data-driven, critical thinker, problem-solver and business-oriented designer, passionate about leveraging AI for process automation in product development for efficiency and speed. _Website not available. Sign in: https://www.twine.net/signup_…Hello! I'm Eloi, a seasoned Lead end-to-end Freelance Product Designer with 14 years of experience across diverse industries such as e-commerce, SAAS Fintech (Personal Finance Management), healthcare, travel services, field services, loyalty, retail, contact centre, cloud services, trading, gaming, and advertising. B2B and B2C. I excel in end-to-end product design, approaching the product holistically, tactically, and strategically, focusing on aligning user needs and business goals. I'm a data-driven, critical thinker, problem-solver and business-oriented designer, passionate about leveraging AI for process automation in product development for efficiency and speed. _Website not available. Sign in: https://www.twine.net/signup_WWW…
Hello! I'm Eloi, a seasoned Lead end-to-end Freelance Product Designer with 14 years of experience across diverse industries such as e-commerce, SAAS Fintech (Personal Finance Management), healthcare, travel services, field services, loyalty, retail, contact centre, cloud services, trading, gaming, and advertising. B2B and B2C. I excel in end-to-end product design, approaching the product holistically, tactically, and strategically, focusing on aligning user needs and business goals. I'm a data-driven, critical thinker, problem-solver and business-oriented designer, passionate about leveraging AI for process automation in product development for efficiency and speed. _Website not available. Sign in: https://www.twine.net/signup_…Hello! I'm Eloi, a seasoned Lead end-to-end Freelance Product Designer with 14 years of experience across diverse industries such as e-commerce, SAAS Fintech (Personal Finance Management), healthcare, travel services, field services, loyalty, retail, contact centre, cloud services, trading, gaming, and advertising. B2B and B2C. I excel in end-to-end product design, approaching the product holistically, tactically, and strategically, focusing on aligning user needs and business goals. I'm a data-driven, critical thinker, problem-solver and business-oriented designer, passionate about leveraging AI for process automation in product development for efficiency and speed. _Website not available. Sign in: https://www.twine.net/signup_WWWW…
Available to hire
Hello! I’m Eloi, a seasoned Lead end-to-end Freelance Product Designer with 14 years of experience across diverse industries such as e-commerce, SAAS Fintech (Personal Finance Management), healthcare, travel services, field services, loyalty, retail, contact centre, cloud services, trading, gaming, and advertising. B2B and B2C.
I excel in end-to-end product design, approaching the product holistically, tactically, and strategically, focusing on aligning user needs and business goals. I’m a data-driven, critical thinker, problem-solver and business-oriented designer, passionate about leveraging AI for process automation in product development for efficiency and speed.
Website not available. Sign in: https://www.twine.net/signup
Experience Level
Language
English
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
Work Experience
Education
Bachelor Degree in Design and Art direction at Elisava Barcelona School of Design and Engineering
September 13, 2004 - March 4, 2025Qualifications
Industry Experience
Retail, Financial Services, Travel & Hospitality
LYST - Fashion e-commerce and retail
From research, we knew that our value proposition was unclear to new customers. New customers didn’t understand what Lyst is until they tracked out. This created a barrier to purchasing and, therefore, signing up and returning to Lyst. Fixing this was fundamental if we wanted to grow membership and become profitable.
My Impact
• KR 1: By making the benefits of Lyst membership clearer to customers when they try to wishlist a product We have increased +5% in web member sign up rate . Current: 1.02% Target: 1.07% - This will drive member volume.
• KR 2: By clarifying to customers the benefits they can get from LYST alerts and emails (A/B test), we aim to increase 2% in member 7 day retention rate. Current: 26.84% Target: 27.37% - This will drive active days per member. (This test is currently in progress.)
Fintech. productdesign newproducts subscription model…From research, we knew that our value proposition was unclear to new customers. New customers didn’t understand what Lyst is until they tracked out. This created a barrier to purchasing and, therefore, signing up and returning to Lyst. Fixing this was fundamental if we wanted to grow membership and become profitable.
My Impact
• KR 1: By making the benefits of Lyst membership clearer to customers when they try to wishlist a product We have increased +5% in web member sign up rate . Current: 1.02% Target: 1.07% - This will drive member volume.
• KR 2: By clarifying to customers the benefits they can get from LYST alerts and emails (A/B test), we aim to increase 2% in member 7 day retention rate. Current: 26.84% Target: 27.37% - This will drive active days per member. (This test is currently in progress.)
Fintech. productdesign newproducts subscription modelWW…
Quicken - Fintech (SAAS)
I led the user experience design for new products at Quicken, focusing on driving trial conversions for Lifehub (retention) and shaping the new subscription model, including cross-selling and upselling bundles (growth). Additionally, I contributed to short-term conversion rate optimisation (CRO) efforts and collaborated on mapping out the long-term CMS site structure and user experience, considering the new bundles offering.
My Impact
Lifehub landing page 30-day Trial at $3.99/month (Trial 4) emerged as the top performer:
• Revenue: Highest at $243,000, showcasing superior monetisation.
• Conversion Rate (CVR): Strong at 6.67%, driving meaningful customer retention.
• Bounce Rate: Moderately low at 37.7%, reflecting effective landing page engagement.
• Engagement: High at 62.3%, demonstrating strong audience interest and retention.
Short-term CRO Goal: FY24: 5.3%,Targeting a 6% CVR by the end of October 2024, with a long-term strategy in place to sustain and build upon this growth throughout 2025.…I led the user experience design for new products at Quicken, focusing on driving trial conversions for Lifehub (retention) and shaping the new subscription model, including cross-selling and upselling bundles (growth). Additionally, I contributed to short-term conversion rate optimisation (CRO) efforts and collaborated on mapping out the long-term CMS site structure and user experience, considering the new bundles offering.
My Impact
Lifehub landing page 30-day Trial at $3.99/month (Trial 4) emerged as the top performer:
• Revenue: Highest at $243,000, showcasing superior monetisation.
• Conversion Rate (CVR): Strong at 6.67%, driving meaningful customer retention.
• Bounce Rate: Moderately low at 37.7%, reflecting effective landing page engagement.
• Engagement: High at 62.3%, demonstrating strong audience interest and retention.
Short-term CRO Goal: FY24: 5.3%,Targeting a 6% CVR by the end of October 2024, with a long-term strategy in place to sustain and build upon this growth throughout 2025.WW…
Condé Nast Traveler - Luxury Travel e-commerce
I led the Reader's Choice Awards 2022 Epic bundle page and the Venue product cards from a UX strategy (tactic and strategic) and product design standpoint. I led the whole cycle from the discovery to the delivery phase to understand the users' motivations for this bundle page, enhancing user engagement, retention, and optimisation.
My impact
Overview of performance and learnings for the CNT RCAs Tentpole. Tuesday, 4 October - Tuesday, 18 October 2022
• Strong engagement across all RCA content with Time Spent +47% YoY
• Driven heavily by traffic increase in Social +34% YoY and Email +67% YoY
• Very positive Commission growth YoY, due in large part to Expedia, +166% Overall Commission Revenue at a value of $56,145
• New RCAs Landing Page provided +19% YoY UVs and +62% YoY Time Spent
Landing page optimisation CRO…I led the Reader's Choice Awards 2022 Epic bundle page and the Venue product cards from a UX strategy (tactic and strategic) and product design standpoint. I led the whole cycle from the discovery to the delivery phase to understand the users' motivations for this bundle page, enhancing user engagement, retention, and optimisation.
My impact
Overview of performance and learnings for the CNT RCAs Tentpole. Tuesday, 4 October - Tuesday, 18 October 2022
• Strong engagement across all RCA content with Time Spent +47% YoY
• Driven heavily by traffic increase in Social +34% YoY and Email +67% YoY
• Very positive Commission growth YoY, due in large part to Expedia, +166% Overall Commission Revenue at a value of $56,145
• New RCAs Landing Page provided +19% YoY UVs and +62% YoY Time Spent
Landing page optimisation CROWW…
Priority Pass - Travel Services - Loyalty
I led the UX strategy and the MVP (consolidation) of the Priority Pass app (iOS and Android). In addition, I Ied the user experience and user interface of different travel services, 3rd parties integration. I mentored 1 Junior product designer.
My Impact
• Registration Conversion Rate (CVR):
Successfully implemented an A/B test, resulting in a noteworthy +3.5% boost in the Registration conversion rate. This indicates enhanced efficacy in both attracting and converting users during the sign-up process.
• Login Sessions:
Successfully increased login sessions by +30% through the implementation of an A/B test, demonstrating enhanced user engagement and interaction.
• Explore Screen Traffic:
Recorded a remarkable traffic surge of +150% in the explore screen, attributed to the introduction of new travel services such as Covid-19 and car trawler. This signifies heightened user interest and exploration in the newly added travel offerings.
• Ready 2 Order feature:
Significant achievement with over 250,000 orders processed using the Ready 2 Order, a digital food and drink ordering method.…I led the UX strategy and the MVP (consolidation) of the Priority Pass app (iOS and Android). In addition, I Ied the user experience and user interface of different travel services, 3rd parties integration. I mentored 1 Junior product designer.
My Impact
• Registration Conversion Rate (CVR):
Successfully implemented an A/B test, resulting in a noteworthy +3.5% boost in the Registration conversion rate. This indicates enhanced efficacy in both attracting and converting users during the sign-up process.
• Login Sessions:
Successfully increased login sessions by +30% through the implementation of an A/B test, demonstrating enhanced user engagement and interaction.
• Explore Screen Traffic:
Recorded a remarkable traffic surge of +150% in the explore screen, attributed to the introduction of new travel services such as Covid-19 and car trawler. This signifies heightened user interest and exploration in the newly added travel offerings.
• Ready 2 Order feature:
Significant achievement with over 250,000 orders processed using the Ready 2 Order, a digital food and drink ordering method.WW…
Genesys - SAAS Cloud B2B
Alongside the Design Lead and the Genesys Project Manager, We led the new concept validation, MVP, and long-term vision from scratch.
My Impact
Key business impacts include:
• Long-term Forecaster, Scheduler and Capacity-Planning Infrastructure and functionality.
MVP:
• New Concept validated: Improved forecasting through the Continuous Forecast concept.
• Enhanced visibility and understanding of the the main view, with the Continuous, and Published forecasts.
• "What if" scenario creation and modifiable comparisons.
• Main view improvements: rearrangement controls, chart visibility, and data visualization.
• UI reskin of main components of the list and main view in line with the Spark Design System.…Alongside the Design Lead and the Genesys Project Manager, We led the new concept validation, MVP, and long-term vision from scratch.
My Impact
Key business impacts include:
• Long-term Forecaster, Scheduler and Capacity-Planning Infrastructure and functionality.
MVP:
• New Concept validated: Improved forecasting through the Continuous Forecast concept.
• Enhanced visibility and understanding of the the main view, with the Continuous, and Published forecasts.
• "What if" scenario creation and modifiable comparisons.
• Main view improvements: rearrangement controls, chart visibility, and data visualization.
• UI reskin of main components of the list and main view in line with the Spark Design System.WW…
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