I’m Elsa, a brand and packaging designer who enjoys turning ideas into clear, engaging visual systems. I have experience developing brand identities, logos, packaging, labels, and marketing assets for FMCG, lifestyle brands, small businesses, and emerging companies. I’m especially comfortable working across multiple SKUs while keeping every visual element consistent and production-ready. I’m organized, detail-oriented, and adaptable, with a practical approach to creative problem-solving. I enjoy collaborating with teams, understanding client goals, managing revisions, and delivering polished work within tight deadlines. I’m always eager to learn new tools and explore efficient, AI-assisted workflows that support stronger design decisions.

Elayas18

I’m Elsa, a brand and packaging designer who enjoys turning ideas into clear, engaging visual systems. I have experience developing brand identities, logos, packaging, labels, and marketing assets for FMCG, lifestyle brands, small businesses, and emerging companies. I’m especially comfortable working across multiple SKUs while keeping every visual element consistent and production-ready. I’m organized, detail-oriented, and adaptable, with a practical approach to creative problem-solving. I enjoy collaborating with teams, understanding client goals, managing revisions, and delivering polished work within tight deadlines. I’m always eager to learn new tools and explore efficient, AI-assisted workflows that support stronger design decisions.

Available to hire

I’m Elsa, a brand and packaging designer who enjoys turning ideas into clear, engaging visual systems. I have experience developing brand identities, logos, packaging, labels, and marketing assets for FMCG, lifestyle brands, small businesses, and emerging companies. I’m especially comfortable working across multiple SKUs while keeping every visual element consistent and production-ready.

I’m organized, detail-oriented, and adaptable, with a practical approach to creative problem-solving. I enjoy collaborating with teams, understanding client goals, managing revisions, and delivering polished work within tight deadlines. I’m always eager to learn new tools and explore efficient, AI-assisted workflows that support stronger design decisions.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Junior Graphic Designer at Nafast Media Agency
April 1, 2024 - November 1, 2025
Developed brand identities and packaging designs for multiple client projects across FMCG and lifestyle sectors. Produced production-ready packaging and label files, ensuring accuracy for printing and mass production. Managed multi-SKU projects under tight deadlines while maintaining visual consistency. Collaborated with internal teams to align visual output with client briefs and marketing objectives, and supported art direction and visual system development for social media and other brand assets.
Freelance Graphic Designer at Self-employed
January 1, 2020 - Present
Delivered end-to-end branding and packaging solutions for small businesses and emerging brands. Managed projects independently from concept development through final file delivery. Designed logos, packaging, and visual kits optimized for digital and print applications. Maintained structured workflows to meet deadlines and client expectations.

Education

Management at Jenderal Soedirman University
June 1, 2015 - December 22, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Professional Services, Media & Entertainment