Hi, I'm Elsa Irais Hernandez Chino, a detail-focused and versatile UX/UI Designer with 7+ years of experience crafting responsive websites, conversion-driven UIs, and marketing-focused digital experiences. I adapt to diverse brand guidelines while maintaining usability, accessibility, and visual consistency. I thrive in fast-growing tech, SaaS, and eCommerce environments, collaborating with cross-functional teams while upholding usability, accessibility, and visual consistency. I'm open to long-term freelance partnerships and ongoing project work.…

Elsa Irais Hernandez Chino

Hi, I'm Elsa Irais Hernandez Chino, a detail-focused and versatile UX/UI Designer with 7+ years of experience crafting responsive websites, conversion-driven UIs, and marketing-focused digital experiences. I adapt to diverse brand guidelines while maintaining usability, accessibility, and visual consistency. I thrive in fast-growing tech, SaaS, and eCommerce environments, collaborating with cross-functional teams while upholding usability, accessibility, and visual consistency. I'm open to long-term freelance partnerships and ongoing project work.…

Available to hire

Hi, I’m Elsa Irais Hernandez Chino, a detail-focused and versatile UX/UI Designer with 7+ years of experience crafting responsive websites, conversion-driven UIs, and marketing-focused digital experiences. I adapt to diverse brand guidelines while maintaining usability, accessibility, and visual consistency.

I thrive in fast-growing tech, SaaS, and eCommerce environments, collaborating with cross-functional teams while upholding usability, accessibility, and visual consistency. I’m open to long-term freelance partnerships and ongoing project work.

See more

Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent
German
Advanced

Work Experience

Freelance UX/UI Designer at Freelance / Self-employed
January 1, 2023 - Present
Designing responsive websites, SaaS dashboards, and eCommerce platforms with a focus on usability and conversion. Created conversion-focused landing pages and marketing emails in Figma for campaigns. Collaborated with international clients across tech and manufacturing sectors to ensure brand consistency and measurable UX improvements. Built interactive prototypes for stakeholder alignment and streamlined developer handoffs.
Senior Designer at Front Row (formerly Finc3)
January 1, 2023 - September 30, 2025
Led Amazon Brand Store design and optimized B2B eCommerce UI/UX. Developed UI kits and reusable components, improving team efficiency. Conducted usability testing to refine design solutions and increase customer engagement. Built interactive prototypes for stakeholder alignment and streamlined dev handoffs.
User Interface Designer at INE
January 1, 2019 - September 30, 2025
Designed dashboards and data visualization tools for government platforms. Ensured UI consistency across digital products, improved accessibility, and optimized navigation.
Graphic Designer at CFE & Maslu z
January 1, 2018 - September 30, 2025
Designed and maintained digital and print marketing materials. Supported branding and user-centered communications campaigns.
Senior Designer at Front Row (formerly FinC3)
January 1, 2023 - September 30, 2025
Led Amazon Brand Store design and optimized B2B eCommerce UI/UX. Developed UI kits and reusable design components, improving team efficiency. Conducted usability testing to refine design solutions and increase customer engagement.
UX/UI Designer at Remote (Self-Employed)
January 1, 2023 - Present
Designed responsive websites, SaaS dashboards, and ecommerce platforms with a focus on usability and conversion.
User Interface Designer at INE Mexico
January 1, 2019 - September 30, 2025
Designed dashboards and data visualization tools for government platforms; ensured UI consistency across digital platforms, improving accessibility and user navigation.
Graphic Designer at CFE & Masluz, Mexico
January 1, 2018 - September 30, 2025
Designed and maintained digital and print marketing materials; supported branding and user-centered communications campaigns.
UX/UI Designer at Remote / Freelance
January 1, 2023 - Present
Designed responsive websites, SaaS dashboards, and eCommerce platforms with a focus on usability and conversion. Created conversion-focused landing pages and optimized email layouts in Figma for marketing campaigns. Collaborated with international clients in tech and manufacturing sectors, ensuring brand consistency and adherence to guidelines. Built interactive prototypes for stakeholder alignment and streamlined developer handoff.
Senior Designer at Front Row (formerly Finc3)
January 1, 2023 - September 30, 2025
Led Amazon Brand Store design and optimized B2B eCommerce UI/UX. Developed UI kits and reusable design components, improving team efficiency. Conducted usability testing to refine design solutions and increase customer engagement. Built interactive prototypes for stakeholder alignment and streamlined developer handoff. Collaborated with internal clients in tech and manufacturing sectors, ensuring brand consistency and adherence to guidelines.
UI/UX Designer at INE México
January 1, 2019 - September 30, 2025
Designed dashboards and data visualization tools for government platforms. Ensured UI consistency across digital platforms, improving accessibility and user navigation.
Graphic Designer at CFE & Masluz México
January 1, 2018 - September 30, 2025
Designed and maintained digital and print marketing materials. Supported branding and user-centered communications campaigns.
Freelance UX/UI Designer at Self-employed
January 1, 2023 - Present
Designed responsive websites, SaaS dashboards, and eCommerce platforms focusing on usability and conversion. Created conversion-focused landing pages and optimized email layouts in Figma for marketing campaigns. Collaborated with international clients in tech and manufacturing sectors, ensuring brand consistency and adherence to guidelines. Built interactive prototypes for stakeholder alignment and streamlined developer handoff.
Senior Designer at Front Row (formerly Finc3)
December 31, 2023 - September 30, 2025
Led Amazon Brand Store design and optimized B2B eCommerce UI/UX. Developed UI kits and reusable design components to improve team efficiency. Conducted usability testing to refine design solutions and increase customer engagement.
User Interface Designer at INE México
December 31, 2019 - September 30, 2025
Designed dashboards and data visualization tools for government platforms. Ensured UI consistency across digital platforms, improving accessibility and user navigation.
Graphic Designer at CFE & Masluz
December 31, 2018 - September 30, 2025
Designed and maintained digital and print marketing materials. Supported branding and user-centered communication campaigns.

Education

B.A. in Graphic Design at Benemérita Universidad Autónoma de Puebla, Mexico
January 11, 2030 - September 30, 2025
UX Research at Scale (Coursera) at University of Michigan (Coursera)
January 1, 2025 - September 30, 2025
B.A. in Graphic Design at Benemérita Universidad Autónoma de Puebla, Mexico
January 11, 2030 - September 30, 2025
UX Research at Scale at University of Michigan (Coursera)
January 11, 2030 - January 1, 2025
B.A. in Graphic Design at Benemérita Universidad Autónoma de Puebla, Mexico
January 11, 2030 - September 30, 2025
UX Research at Scale at University of Michigan (Coursera)
January 1, 2025 - September 30, 2025
B.A. in Graphic Design at Benemérita Universidad Autónoma de Puebla, Mexico
January 11, 2030 - September 30, 2025

Qualifications

UX Research at Scale – University of Michigan (Coursera)
January 1, 2025 - September 30, 2025
UX Research at Scale
January 1, 2025 - September 30, 2025

Industry Experience

Software & Internet, Government, Manufacturing, Retail, Professional Services, Media & Entertainment, Education

Skills

Experience Level