Elsebeth Andreasen-Bodin

Bringing Scandinavian Values to German Retail Shelves To support DANÆG’s positioning in the German market, I developed a complete packaging design concept that highlights the brand’s heritage, quality, and commitment to sustainability. The key visuals and design language were created to stand out in the competitive LEH environment while aligning with consumer expectations for authenticity and transparency. Concept & Visual Identity The packaging combines a clean, Scandinavian-inspired aesthetic with strong emotional storytelling. Product lines were given distinct, evocative names such as “frei,” “große Freiheit,” “großes Glück,” “königlich,” and “glücklich” — each reflecting values deeply connected to consumer desires: freedom, happiness, and responsibility. The visual identity blends natural imagery, bold typography, and clear product communication to create a strong shelf impact. Result The design system positioned DANÆG as a premium yet approachable brand in German retail, providing a clear differentiation from competitors. It not only communicates product quality and animal welfare standards but also builds an emotional connection with buyers and end consumers, paving the way for listings in leading LEH markets such as REWE and EDEKA. #graphicdesigner #pdf #illustrator #artdirector

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• Graphic Designer

Opening Doors to the German Retail Market This project centered on creating a professional buyer’s brochure to position DANÆG for successful listings in leading German retail chains such as REWE and EDEKA. The brochure was tailored to meet the expectations of German category managers and decision-makers, presenting DANÆG as a reliable partner with premium products, transparent supply chains, and a strong commitment to animal welfare and sustainability. Designed for Impact The concept combined high-quality visuals with concise, buyer-oriented messaging to highlight DANÆG’s unique value proposition: consistent product quality, proven industry expertise, and alignment with the growing consumer demand for responsibly sourced foods. By focusing on the priorities of German LEH markets, the brochure positioned DANÆG as a brand that meets both commercial and ethical standards. Result The buyer’s brochure became a key sales tool for entering the German market, enabling DANÆG to approach retail chains with a professional and persuasive presentation. It strengthens the company’s visibility in Germany and lays the foundation for long-term retail partnerships.

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• Graphic Designer

Innovative Design Meets Lasting Impact This project showcases how vision and craftsmanship come together to create a space that is both functional and inspiring. With a clear focus on sustainability, quality, and aesthetics, every detail was carefully planned to reflect the client’s values while setting new standards for modern design. Tailored to Client Needs From the first idea to the final implementation, the project was developed in close collaboration with the client (in this case the client was an agency), ensuring that their identity and goals were seamlessly translated into the finished result. The combination of smart solutions, premium materials, and cutting-edge techniques demonstrates how design can be both practical and emotionally engaging. A Statement for the Future The project is more than a space, it is a statement. It creates an environment where people feel welcome, inspired, and connected. With its forward-thinking approach and timeless elegance, it sets an example for how design can shape not only places but also experiences. pdf #graphicdesigner #case #artdirector

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• Graphic Designer