I am Dr Elvira Bolat, an Associate Professor in Digital Marketing at Bournemouth University Business School. My work focuses on digital marketing, influencer strategies, and responsible research practices that connect academia with industry and policy. I am invested in bridging theory and practice to support students, colleagues, and industry partners through teaching, research, and knowledge exchange. I teach across undergraduate and postgraduate programs, supervise PhD students, and contribute as an external examiner and advisor to multiple universities. I am passionate about mentoring, knowledge exchange, and using rigorous research to shape practice in marketing and beyond.

Elvira Bolat

I am Dr Elvira Bolat, an Associate Professor in Digital Marketing at Bournemouth University Business School. My work focuses on digital marketing, influencer strategies, and responsible research practices that connect academia with industry and policy. I am invested in bridging theory and practice to support students, colleagues, and industry partners through teaching, research, and knowledge exchange. I teach across undergraduate and postgraduate programs, supervise PhD students, and contribute as an external examiner and advisor to multiple universities. I am passionate about mentoring, knowledge exchange, and using rigorous research to shape practice in marketing and beyond.

Available to hire

I am Dr Elvira Bolat, an Associate Professor in Digital Marketing at Bournemouth University Business School. My work focuses on digital marketing, influencer strategies, and responsible research practices that connect academia with industry and policy. I am invested in bridging theory and practice to support students, colleagues, and industry partners through teaching, research, and knowledge exchange.

I teach across undergraduate and postgraduate programs, supervise PhD students, and contribute as an external examiner and advisor to multiple universities. I am passionate about mentoring, knowledge exchange, and using rigorous research to shape practice in marketing and beyond.

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Experience Level

Intermediate
Intermediate

Language

English
Fluent

Work Experience

Associate Professor in Digital Marketing at Bournemouth University Business School
January 1, 2021 - Present
Senior academic leading digital marketing research and teaching; responsible for strategic initiatives, supervision, and external examiner duties; contributor to accreditation and knowledge exchange activities.
Deputy Chair at Bournemouth University's Knowledge Exchange & Innovation Funding Panel
January 1, 2023 - January 1, 2025
Governance role coordinating knowledge exchange funding and innovation initiatives at BU.
REF2028 Unit of Assessment 17 Outputs Champion at Bournemouth University
January 1, 2023 - Present
Champion for REF outputs in UoA17, coordinating impact and research outputs.
Director of Accreditation at Bournemouth University Business School
January 1, 2019 - January 1, 2023
Led accreditation activities, ensuring quality and standards across BU Business School.
Principal Academic in Marketing at Bournemouth University
January 1, 2018 - January 1, 2021
Senior academic overseeing marketing teaching, research, and program development.
Interim Head of Department, Marketing, Strategy and Innovation at Bournemouth University
September 1, 2019 - December 1, 2019
Led the department on an interim basis; September 2019 to December 2019.
Programme Leader, BSc (Hons) Marketing at Bournemouth University
January 1, 2013 - January 1, 2018
Led the undergraduate Marketing program and curriculum development.
Senior Lecturer in Marketing at Bournemouth University
January 1, 2016 - January 1, 2018
Teaching and research leadership in Marketing.
Lecturer in Marketing at Bournemouth University
January 1, 2012 - January 1, 2016
Course development and teaching in Marketing.
External Examiner at Anglia Ruskin University
December 1, 2024 - December 1, 2024
UG, PG and MBA provisions with focus on marketing, digital marketing, business, ecommerce and innovation.

Education

Professional Diploma in Marketing at Digital and Marketing Association
January 1, 2020 - January 1, 2025
PG Cert in Education Practice at Bournemouth University
January 1, 2013 - January 1, 2015
PhD at Bournemouth University
January 1, 2010 - January 1, 2015
MSc Management with Marketing (with Distinction) at Bournemouth University
January 1, 2008 - January 1, 2009
BA (Hons) Finance and Investment Management (First Class Honours) at Northumbria University
January 1, 2007 - January 1, 2008
BA (Hons) Economics (First Class Honours) at Financial University (Moscow, Russia)
January 1, 2003 - January 1, 2008

Qualifications

Professional Diploma in Marketing
January 1, 2020 - January 1, 2025
PG Cert in Education Practice
January 1, 2013 - January 1, 2015
PhD
January 1, 2010 - January 1, 2015
MSc Management with Marketing (with Distinction)
January 1, 2008 - January 1, 2009
BA (Hons) Finance and Investment Management (First Class Honours)
January 1, 2007 - January 1, 2008
BA (Hons) Economics (First Class Honours)
January 1, 2003 - January 1, 2008

Industry Experience

Education, Professional Services, Media & Entertainment, Software & Internet, Government, Non-Profit Organization