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I’m a creative lead focused on photo and video campaigns, brand systems, and social storytelling. I’ve developed creative platforms, treatment decks, and mood boards that establish a clear visual language and cohesive look across web, social, and OOH. I collaborate with photo and video teams through pre-production, on-set direction, and post-production, delivering polished assets and cohesive brand experiences. I bring editorial sharpness and commercial clarity to ensure work is beautiful, effective, and on-brand across site, social, retail, and out-of-home campaigns.…I’m a creative lead focused on photo and video campaigns, brand systems, and social storytelling. I’ve developed creative platforms, treatment decks, and mood boards that establish a clear visual language and cohesive look across web, social, and OOH. I collaborate with photo and video teams through pre-production, on-set direction, and post-production, delivering polished assets and cohesive brand experiences. I bring editorial sharpness and commercial clarity to ensure work is beautiful, effective, and on-brand across site, social, retail, and out-of-home campaigns.

Elyna Ann Kane

Creative Director, Art Director, Director of Photography, +6

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I’m a creative lead focused on photo and video campaigns, brand systems, and social storytelling. I’ve developed creative platforms, treatment decks, and mood boards that establish a clear visual language and cohesive look across web, social, and OOH. I collaborate with photo and video teams through pre-production, on-set direction, and post-production, delivering polished assets and cohesive brand experiences. I bring editorial sharpness and commercial clarity to ensure work is beautiful, effective, and on-brand across site, social, retail, and out-of-home campaigns.…I’m a creative lead focused on photo and video campaigns, brand systems, and social storytelling. I’ve developed creative platforms, treatment decks, and mood boards that establish a clear visual language and cohesive look across web, social, and OOH. I collaborate with photo and video teams through pre-production, on-set direction, and post-production, delivering polished assets and cohesive brand experiences. I bring editorial sharpness and commercial clarity to ensure work is beautiful, effective, and on-brand across site, social, retail, and out-of-home campaigns.

Available to hire

I’m a creative lead focused on photo and video campaigns, brand systems, and social storytelling. I’ve developed creative platforms, treatment decks, and mood boards that establish a clear visual language and cohesive look across web, social, and OOH.

I collaborate with photo and video teams through pre-production, on-set direction, and post-production, delivering polished assets and cohesive brand experiences. I bring editorial sharpness and commercial clarity to ensure work is beautiful, effective, and on-brand across site, social, retail, and out-of-home campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Creative Lead, Campaigns and Brand at Nickelytics

June 1, 2024 - Present

Shaped the brand’s look and story for launch across web and social. Led initial teaser website build and packaging of assets to ensure a fully polished, on-brand experience. Defined interim visual language for the pre-brand phase across web and social, setting typography, color, image treatment, and motion. Directed teaser site build, guarding layouts, copy, metadata, alt text, and Open Graph assets while coordinating dev and QA. Led creative backlogs, reviews, and approvals across design and engineering to stay on schedule. Translated insights into positioning notes, headline archetypes, and imagery guidelines for consistent messaging. Drove SEO-focused web strategy, achieving an 18.4% click-through rate, and grew LinkedIn followers from 0 to 1,400. Achieved 27K unique visitors.

Associate Creative Director, Brand Launch at Nickelytics

February 1, 2025 - Present

Directed campaigns across photo, video, and social; developed cross-channel treatment decks and mood boards to ensure cohesive brand storytelling. Updated brand guidelines and standards for color, typography, imagery, motion, and copy across all channels. Led teaser and launch content production, coordinating on-set teams, editors, and vendors; created production pipelines with timelines and approvals. Rebuilt the website in Webflow with templates, visuals, and metadata; integrated CRM and established on-page copy. Managed social channels and editorial calendar to maintain brand coherence. Led internal design, freelancers, and creators, setting timelines, budgets, and QA processes. Demonstrated growth across traffic, engagement, and brand reach.

Social Media Specialist at Wise, Inc.

January 1, 2022 - February 28, 2023

Protected brand digital presence during moments of high visibility. Led community engagement and real-time sentiment management during public platform issues, ensuring brand consistency and trust. Collaborated across product, engineering, and support to streamline escalations and improve platform performance, while maintaining customer connections.

Technical Solutions Expert at Pipedrive CRM

January 1, 2021 - February 28, 2022

Streamlined resolution workflows as a technical solutions expert through meticulous tracking and ticketing systems. Collaborated internally to escalate and resolve issues effectively. Achieved a 98% customer satisfaction rating, supported by a knowledge base to promote self-service and reduce support dependency. Created documentation and workflows that lifted CSAT to 98% and improved handoffs.

Senior Creative Lead, Campaigns and Brand at Nickely Tic Tampa

June 1, 2024 - Present

Shaped the brand’s look and story for launch across web and social; led teaser website build and asset packaging to ensure a polished, on-brand experience; defined interim visual language; supervised on-set direction, edits, and motion; built a cohesive asset system for site, social, retail, and OOH.

Associate Creative Director, Brand Launch

February 1, 2025 - Present

Shaped the brand’s look and story for launch across web and social; led teaser website build and packaging of assets; established standards for typography, color, imagery, and motion; coordinated design and engineering reviews and QA; directed pre-production and post-production across photo and video channels.