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I'm an Illustrator and Creative Lead with more than eight years of agency, in-house and freelance experience producing distinctive visual works across branding, campaigns, digital and print platforms. I specialise in translating complex ideas into clear, engaging illustration and visual communication—from editorial and branded artwork to technical diagrams and large-scale assets. I have vast experience leading design teams and directing projects from pitch to rollout, with a research-driven approach to illustration design and sector-specific visual communication.…I'm an Illustrator and Creative Lead with more than eight years of agency, in-house and freelance experience producing distinctive visual works across branding, campaigns, digital and print platforms. I specialise in translating complex ideas into clear, engaging illustration and visual communication—from editorial and branded artwork to technical diagrams and large-scale assets. I have vast experience leading design teams and directing projects from pitch to rollout, with a research-driven approach to illustration design and sector-specific visual communication.

Em Maylor

Illustrator, Designer, Creative Director, +3

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I'm an Illustrator and Creative Lead with more than eight years of agency, in-house and freelance experience producing distinctive visual works across branding, campaigns, digital and print platforms. I specialise in translating complex ideas into clear, engaging illustration and visual communication—from editorial and branded artwork to technical diagrams and large-scale assets. I have vast experience leading design teams and directing projects from pitch to rollout, with a research-driven approach to illustration design and sector-specific visual communication.…I'm an Illustrator and Creative Lead with more than eight years of agency, in-house and freelance experience producing distinctive visual works across branding, campaigns, digital and print platforms. I specialise in translating complex ideas into clear, engaging illustration and visual communication—from editorial and branded artwork to technical diagrams and large-scale assets. I have vast experience leading design teams and directing projects from pitch to rollout, with a research-driven approach to illustration design and sector-specific visual communication.

Available to hire

I’m an Illustrator and Creative Lead with more than eight years of agency, in-house and freelance experience producing distinctive visual works across branding, campaigns, digital and print platforms. I specialise in translating complex ideas into clear, engaging illustration and visual communication—from editorial and branded artwork to technical diagrams and large-scale assets. I have vast experience leading design teams and directing projects from pitch to rollout, with a research-driven approach to illustration design and sector-specific visual communication.

Skills

Illustration

Branding

Editorial Illustration

Infographic

Logo

Experience Level

Illustration

Expert

Branding

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Illustration, Animation and Graphic Design services - Freelance at Self-employed / Freelance

September 1, 2017 - Present

Freelance illustrator specialising in research-led illustration and visual communication for branding, campaigns and technical subjects. Conceptualised and illustrated craft beer packaging, branding, packaging identity, and visual assets across multiple sectors. Specialist in communicating complex technical and industry concepts through detailed illustration, including aerospace, engineering and scientific subject matter. Led creative direction for projects such as rebrands and relaunches, delivering visual identity and print/digital collateral.

Creative Lead at StudioLWD

August 1, 2024 - February 1, 2026

Creative Lead and Senior Designer responsible for illustration, brand development and website design across multiple sectors. Sole in-house illustrator, expanded in-house capabilities and contributed to significant profits growth. Led aerospace diagram visuals, wireframes visualising systems, and provided UX/UI design in Figma. Planned and delivered multi-platform campaigns, mentored designers, and ensured brand consistency across output.

Creative Lead at Hotfoot

June 1, 2022 - August 1, 2024

Led the design team within a full-service agency delivering campaigns, branding and website projects from brief through rollout. Directed photography shoots, designed print and digital collateral, and produced accessible websites meeting WCAG criteria. Contributed to high-profile campaigns for Lancashire Fire and Rescue Service, Rolls-Royce, NHS and Lancashire Constabulary; supported Op Centurion campaign assets.

Creative Designer at SimplyBiz

April 1, 2021 - June 1, 2022

First in-house designer to transition creative requirements from external agency; established internal processes and design systems. Developed brand guidelines and assets across multiple brands; produced social media assets, financial reports, and event collateral; contributed to repositioning a traditional financial institution toward fintech; created an internal asset library.

Graphic Designer at Tone Agency

April 1, 2019 - March 1, 2021

Designed digital and print promotional assets, website graphics, CRM assets, and marketing visuals; produced motion design content for email campaigns; contributed to major campaigns and product promotions; collaborated with account managers and developers to deliver integrated campaigns.

Participant at Manchester Pride x Superbia Young Artists’ Programme

March 1, 2017 - August 1, 2017

Selected as one of four emerging artists for a multidisciplinary programme; contributed to visual concepts for festival promotion and parade identity; collaborated on workshops exploring puppetry, set design and large-scale visuals.