Created for the Malala Fund’s report on Pakistan’s teacher shortage crisis, this project spanned the cover illustration, internal layout, and data visualisation throughout the document. As Illustrator and Layout Designer, I centred a lone teacher in an empty classroom as the core image, giving the report a cohesive visual identity and making dense research easier to follow while providing a striking cover for its release.

An Nur Islamic School is a K12 institution based in Albany, New York. As Visual Identity and Collateral Designer, I developed the school’s full brand identity, including logo design, colour palette, typography, and brand guidelines, extending the system across event collateral, print materials, and social media, resulting in a cohesive visual presence that carries consistently from the building’s signage down to fundraiser programmes and stationery.

Vazeh is Tabadlab’s dynamic economic intelligence engine, modelling Pakistan’s economy as an interconnected, data driven ecosystem for actionable insights and scenario analysis. As Brand Identity and Website Designer, I developed the brand identity and website design, creating a visual language precise and systemic enough to reflect the complexity of the engine itself, resulting in a distinct, professional identity carried consistently across both digital and presentation contexts.

Tabadlab is a Pakistan based think tank and advisory firm working at the intersection of policy and strategy. As Visual Identity and Brand Designer, I developed the firm’s core brand system, including the colour palette, typography, sizing standards, and company collaterals, along with standardised colour frameworks for each focus area, resulting in a cohesive identity that holds across digital, print, and environmental applications, from the website to signage to social media.

A student led advocacy initiative needed a booklet on WASH (water, sanitation, and hygiene) issues in Rawat that could engage readers and support their campaign for change. I illustrated the booklet cover to cover as Illustrator, building a consistent visual language to carry the subject matter across every page, and the result was a complete, visually cohesive resource that strengthened the initiative’s advocacy efforts.

For a World Bank proposal on improving learning outcomes in Pakistan, I designed original child characters and illustrations as Illustrator and Character Designer, bringing the initiative’s vision to life visually rather than relying on text and data alone. The result gave the proposal a distinct, memorable visual identity that helped communicate the human impact behind the work.

Working women in smaller Pakistani cities have stories that standard reports often fail to capture. As Illustrator and Character Designer, I created Access to Agency, a three part illustrated comic series following these women’s experiences, designing recurring characters to carry consistency and personality across all three parts, resulting in a series that brought a human, narrative dimension to the research and made the women’s experiences more memorable and accessible to readers.