I'm Emma French, a senior graphic designer with a passion for creative direction and clear visual storytelling. Over the years I've delivered design solutions across diverse industries—from startups to government agencies and non-profits—and established and run my own freelance studio, Embrace Designs. I'm committed to strong communication and collaboration, offering copywriting, marketing and advertising strategies, social media management and event coordination to help clients elevate their brands. Outside of work I enjoy writing, interior design, photography, and community work, and I'm actively involved in mentoring junior designers.

Emma French

I'm Emma French, a senior graphic designer with a passion for creative direction and clear visual storytelling. Over the years I've delivered design solutions across diverse industries—from startups to government agencies and non-profits—and established and run my own freelance studio, Embrace Designs. I'm committed to strong communication and collaboration, offering copywriting, marketing and advertising strategies, social media management and event coordination to help clients elevate their brands. Outside of work I enjoy writing, interior design, photography, and community work, and I'm actively involved in mentoring junior designers.

Available to hire

I’m Emma French, a senior graphic designer with a passion for creative direction and clear visual storytelling. Over the years I’ve delivered design solutions across diverse industries—from startups to government agencies and non-profits—and established and run my own freelance studio, Embrace Designs.

I’m committed to strong communication and collaboration, offering copywriting, marketing and advertising strategies, social media management and event coordination to help clients elevate their brands. Outside of work I enjoy writing, interior design, photography, and community work, and I’m actively involved in mentoring junior designers.

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Language

English
Fluent

Work Experience

Senior Graphic Designer at Embrace Designs
January 1, 2017 - Present
Delivering customised design services to a wide range of clients, including small business startups, large corporations, government agencies, non-profit organizations, entertainment and event companies. Lead branding projects end-to-end from concept and logo design to web design, ensuring cohesive visual identities that align with client values and target audiences. Create graphics, charts and infographics to simplify data and enhance visual storytelling; manage digital campaigns and social media graphics, EDMs and promotional collateral.
Freelance Art Director/Designer at Various clients (Sydney)
April 1, 2002 - December 31, 2016
Art direction and design across corporate, advertising and events for a wide range of brands; clients included McCann Health, Ogilvy, King & Wood Mallesons, Kazbar Holdings, One Space Events, CBRE, NSW Housing, Women NSW, LGNSW, Fitness First, NRMA, MLC, NAB, Coca-Cola Amatil, ANZ, M&C Saatchi, Lowe Hunt Advertising, Evocatif, Show Ads, Young & Rubicam, Moon Design, Telegraph, Australian Tourism, NSW Community Services, Dick Smith, OPSM and HSBC.
Art Director/Designer - Advertising at London Agencies
June 1, 1998 - December 1, 2001
Art direction and design for advertising, working with major brands and agencies; clients included NHS, TMP, Park HR, Vodafone, Pepsi, Walkers and Kraft, among others.

Education

HND in Graphic Design at UK (HND in Graphic Design program)
September 1, 1995 - June 1, 1997
Art & Design Foundation at UK
September 1, 1994 - June 1, 1995
Diploma in Art Therapy and Counselling at Diploma in Art Therapy and Counselling
October 1, 2004 - January 1, 2006

Qualifications

Diploma in Art Therapy and Counselling
October 1, 2004 - January 1, 2006

Industry Experience

Media & Entertainment, Government, Non-Profit Organization, Professional Services