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I'm Emerald Lavender, a results-driven Senior Copywriter and Content Strategist with 7+ years of experience delivering impactful content across digital, print, and social platforms. I collaborate with cross-functional teams to craft narratives that resonate with diverse audiences, align brand voice with evolving market trends, and optimize content for SEO. I lead projects from concept to completion, ensuring creativity and business impact. I thrive in fast-paced environments, bring analytics into content decisions, and build trust through consistent messaging across brand touchpoints. My passion is storytelling that informs, persuades, and inspires action, while continually refining content to meet business objectives and audience needs.…I'm Emerald Lavender, a results-driven Senior Copywriter and Content Strategist with 7+ years of experience delivering impactful content across digital, print, and social platforms. I collaborate with cross-functional teams to craft narratives that resonate with diverse audiences, align brand voice with evolving market trends, and optimize content for SEO. I lead projects from concept to completion, ensuring creativity and business impact. I thrive in fast-paced environments, bring analytics into content decisions, and build trust through consistent messaging across brand touchpoints. My passion is storytelling that informs, persuades, and inspires action, while continually refining content to meet business objectives and audience needs.

Emerald Lavender

Copywriter, Writer, Content Strategist, +2

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I'm Emerald Lavender, a results-driven Senior Copywriter and Content Strategist with 7+ years of experience delivering impactful content across digital, print, and social platforms. I collaborate with cross-functional teams to craft narratives that resonate with diverse audiences, align brand voice with evolving market trends, and optimize content for SEO. I lead projects from concept to completion, ensuring creativity and business impact. I thrive in fast-paced environments, bring analytics into content decisions, and build trust through consistent messaging across brand touchpoints. My passion is storytelling that informs, persuades, and inspires action, while continually refining content to meet business objectives and audience needs.…I'm Emerald Lavender, a results-driven Senior Copywriter and Content Strategist with 7+ years of experience delivering impactful content across digital, print, and social platforms. I collaborate with cross-functional teams to craft narratives that resonate with diverse audiences, align brand voice with evolving market trends, and optimize content for SEO. I lead projects from concept to completion, ensuring creativity and business impact. I thrive in fast-paced environments, bring analytics into content decisions, and build trust through consistent messaging across brand touchpoints. My passion is storytelling that informs, persuades, and inspires action, while continually refining content to meet business objectives and audience needs.

Available to hire

I’m Emerald Lavender, a results-driven Senior Copywriter and Content Strategist with 7+ years of experience delivering impactful content across digital, print, and social platforms. I collaborate with cross-functional teams to craft narratives that resonate with diverse audiences, align brand voice with evolving market trends, and optimize content for SEO. I lead projects from concept to completion, ensuring creativity and business impact.

I thrive in fast-paced environments, bring analytics into content decisions, and build trust through consistent messaging across brand touchpoints. My passion is storytelling that informs, persuades, and inspires action, while continually refining content to meet business objectives and audience needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Japanese

Intermediate

Work Experience

Freelance Copywriter & Editor at The Pineapple Pen

January 1, 2018 - Present

Freelance copywriting and editing for diverse clients; developed content strategy, grew social following to 14,000+ in 6 months; produced editorial content for Apartment Therapy; drafted a high-visibility feature for Architectural Digest; edited a 180-page wealth-management book; ghostwrote executive-level financial content for a CEO across Regions Bank, Yahoo! Finance, and GoBankingRates.com; ghostwrote thought leadership for a marketing firm CEO featured in WRAL TechWire.

Senior Marketing Copywriter at The Home Depot Corporate

January 1, 2023 - September 17, 2025

Awarded Brand Excellence Award for leading content on Samsung partnership, including buying guides that drove a 9% sales increase. Revitalized Fall Home Maintenance Checklist with SEO insights and seasonal trends, increasing website traffic 75% year-over-year. Produced and edited over 3,000 home improvement articles, supporting product sales while maintaining a consistent brand voice. Monitored competitors’ rankings and used SEO to contribute to Top 10 organic search rankings.

Senior Marketing Copywriter at Microsoft

January 1, 2021 - September 17, 2025

Developed headlines, taglines, and product messaging for Microsoft.com storefront; collaborated with cross-disciplinary teams to drive 4% sales for Xbox and Surface FY22 Holiday Campaign. Produced competitive analyses informing senior leadership and marketing strategy. Analyzed content metrics to refine messaging for a leading SaaS site with 1.14B monthly visitors. Built a Mural-based digital workspace to streamline ideation across distributed teams, reducing meeting time by 20%. Led content strategy for key product pages across Microsoft.com.

Digital Content Developer at Design*Sponge

January 1, 2020 - September 17, 2025

Improved site performance by 12% through content-structure and SEO optimization; authored long-form narratives via intimate interviews contributing to high-engagement content on a site with 2.2 million visits per month.

Freelance Lifestyle Writer at Mode Corporation

January 1, 2019 - September 17, 2025

Delivered trend-aligned lifestyle content for one of the nation’s largest media publishers; optimized content for mass appeal and shareability. Received awards across all five editorial sections for widely circulated articles. Researched, edited, and published long-form articles to the CMS for a top-10 U.S. media property, supporting audience growth and reinforcing national ranking through high-quality content.

Senior Copywriter & Editor at Stronger Tomorrow Wellness

January 1, 2023 - Present

Edited 'Beyond the Facade,' a 4.8-rated Amazon bestselling book, ensuring clarity, consistency, and reader engagement. Composed website copy focused on targeted audiences, driving website engagement. Applied UX writing principles to maintain a consistent brand voice across touchpoints and leveraged SEO and performance data to improve content discoverability and effectiveness across channels.

Senior Marketing Copywriter at The Home Depot Corporate

January 1, 2023 - October 11, 2025

Led content on the Samsung partnership project, including buying guides that drove sales. Revitalized seasonal content with SEO insights, increasing website traffic year-over-year. Produced and edited thousands of home improvement articles, maintaining a trusted brand voice and optimizing for search.

Senior Marketing Copywriter at Microsoft

January 1, 2021 - October 11, 2025

Developed headlines, taglines, and product messaging for the Microsoft.com storefront, collaborating with cross-disciplinary teams and contributing to a sales lift for Xbox and Surface during the FY22 Holiday Campaign. Built competitive analyses that shaped marketing strategy and refined content metrics to improve user experience for a site with 1.14B monthly visitors.

Digital Content Developer at Design*Sponge

January 1, 2020 - October 11, 2025

Improved site performance by 12% through content structure and SEO optimization. Authored long-form narratives via intimate interviews, contributing to high-engagement content for a site with millions of visits monthly.

Freelance Lifestyle Writer at Mode Corporation

January 1, 2019 - October 11, 2025

Delivered trend-aligned lifestyle content for a major national publisher, optimizing for mass appeal and shareability. Received editorial awards across multiple sections for driving sales and resonating with diverse reader demographics.

Freelance Copywriter & Editor at The Pineapple Pen

January 1, 2018 - Present

Developed and executed content strategy and copywriting for freelance clients, growing a multi-platform social media following to 14,000+ in 6 months. Created high-impact editorial content for top home and design outlets and ghostwrote executive-level financial content across leading platforms.