I am a data-driven Digital Marketing Manager with 5+ years of experience delivering end-to-end campaign activation across international markets. I specialise in SEO/SEM, performance marketing, and content strategy, driving growth in traffic, engagement, and conversions. I thrive in fast-paced, international environments and enjoy turning insights into scalable, ROI-driven solutions. I excel at cross-functional collaboration, leading teams and agencies, and using tools like Google Analytics, Meta Ads, and CRM platforms to optimize performance and inform strategy. I am passionate about turning creative ideas into measurable results and consistently seek opportunities to improve processes, transparency, and impact across campaigns and teams.…

Mese György

I am a data-driven Digital Marketing Manager with 5+ years of experience delivering end-to-end campaign activation across international markets. I specialise in SEO/SEM, performance marketing, and content strategy, driving growth in traffic, engagement, and conversions. I thrive in fast-paced, international environments and enjoy turning insights into scalable, ROI-driven solutions. I excel at cross-functional collaboration, leading teams and agencies, and using tools like Google Analytics, Meta Ads, and CRM platforms to optimize performance and inform strategy. I am passionate about turning creative ideas into measurable results and consistently seek opportunities to improve processes, transparency, and impact across campaigns and teams.…

Available to hire

I am a data-driven Digital Marketing Manager with 5+ years of experience delivering end-to-end campaign activation across international markets. I specialise in SEO/SEM, performance marketing, and content strategy, driving growth in traffic, engagement, and conversions. I thrive in fast-paced, international environments and enjoy turning insights into scalable, ROI-driven solutions.

I excel at cross-functional collaboration, leading teams and agencies, and using tools like Google Analytics, Meta Ads, and CRM platforms to optimize performance and inform strategy. I am passionate about turning creative ideas into measurable results and consistently seek opportunities to improve processes, transparency, and impact across campaigns and teams.

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Skills

Experience Level

Language

Hungarian
Fluent
English
Fluent
Romanian, Moldavian, Moldovan
Advanced
Swedish
Beginner

Work Experience

E-commerce Manager at Yves Rocher
January 1, 2024 - Present
Local execution of global e-commerce and digital strategies across web, app, CRM, and social channels in HU and SK markets. Managed campaign planning, localisation, and roll-out across customer touch points, aligning business and brand objectives. Oversaw content strategy, workflow optimization, and conversion-focused initiatives, increasing customer engagement and retention. Led and collaborated with international teams to ensure consistency in storytelling and identity while adapting to local needs. Designed sustainability-focused communication campaigns with emphasis on sustainability through recyclable packaging and eco-conscious values. Applied data-driven insights and agile methodologies to improve campaign effectiveness and customer experience.
Senior Account Manager at Mark Web Digital
January 1, 2024 - October 16, 2025
Collaborated with cross-functional teams, including designers, developers, and marketers, to drive seamless product adoption and innovation. Spearheaded digital and offline campaigns for clients in tech, education, and retail. Developed content and media strategies tailored to customer journeys and business goals, delivering ROI and KPI reports to stakeholders, providing strategic recommendations for campaign optimization based on comprehensive data analysis. Coordinated internal creative and technical teams while managing client communication and performance reporting.
Marketing & Communications Project Coordinator at A77 Studio
January 1, 2021 - October 16, 2025
Developed and implemented marketing strategies for cultural projects, increasing audience engagement. Worked closely with designers, videographers, and copywriters to produce high-quality marketing materials that resonate with target audiences. Managed project timelines and budgets, delivering campaigns to boost brand visibility.
Artistic Manager at Hungarian State Theatre
January 1, 2020 - October 16, 2025
Led artistic and strategic management efforts, overseeing production planning, budgeting, and promotional activities. Enhanced the theatre’s digital presence through targeted online campaigns and innovations storytelling, showing a creative problem-solving approach. Developed strategic initiatives to expand audience reach, increase ticket sales, and strengthen the theatre’s brand identity. Established partnerships with sponsors, media, and cultural institutions, demonstrating excellent stakeholder communications skills.
Artistic Manager at Hungarian State Theatre
January 1, 2020 - January 1, 2020
Led artistic and strategic management efforts, overseeing production planning, budgeting, and promotional activities. Built partnerships with sponsors, media, and cultural institutions; demonstrated excellent stakeholder communication and modernized the theatre’s digital presence through targeted campaigns.
Marketing - Communications Campaign Coordinator at A77 Studio
January 1, 2021 - January 1, 2021
Developed and implemented marketing and communications campaigns for cultural projects; collaborated with designers, videographers, and copywriters; produced high-quality marketing materials; managed timelines and budgets to boost brand visibility and audience engagement.
Senior Account Manager at Mark Web Digital
January 1, 2024 - January 1, 2024
Collaborated with cross-functional teams to drive seamless product adoption and innovation; led digital and offline campaigns for clients in tech, education, and retail; delivered ROI and KPI reports to stakeholders and provided strategic recommendations.
Project Manager at Dream Catapult
January 1, 2025 - November 8, 2025
Fostered an inclusive, engaging learning environment, supporting team members in their professional development. Analysed product performance data to inform future product development Implemented agile methodologies to improve delivery and outcomes.
E-commerce Marketing Manager at Yves Rocher
January 1, 2024 - November 24, 2025
Local execution of global e-commerce and digital strategies across web, app, CRM, and social channels in HU and SK markets. Managed campaign planning, localisation, and roll-out across customer touch points, aligned business and brand objectives. Led content strategy, workflow optimization, and conversion-focused initiatives, increasing customer engagement and retention. Led and collaborated with international teams to ensure consistency in storytelling and identity while adapting to local needs. Integrated sustainability values into product communications and digital customer journeys. Applied data-driven insights and agile methodologies to improve campaign effectiveness and customer experience.
Marketing & Communications Project Coordinator at A77 Studio
January 1, 2021 - January 1, 2021
Developed and implemented marketing strategies for cultural projects, increased audience engagement. Worked closely with designers, videographers, and copywriters to produce high-quality marketing materials that resonate with target audiences. Managed project timelines and budgets, delivering campaigns to boost brand visibility.
E-commerce Manager at Yves Rocher HU & SK
January 1, 2024 - Present
Led multi-channel campaign activation and optimization across e-commerce, social, and CRM channels; analyzed campaign performance and improved engagement and conversions; managed budgets and cross-functional coordination with stakeholders across markets.
Project & Team Manager at Dream Catapult
January 1, 2025 - January 1, 2026
Owned project planning and execution across internal teams and external stakeholders; ensured alignment on timelines, priorities and deliverables; coordinated meetings, followed up on action items, and maintained status tracking tools; collaborated across teams and client organisations to resolve issues and streamline workflows.
Senior Account Manager at Mark Web Digital
January 1, 2022 - January 1, 2024
Managed large-scale projects with multiple stakeholders, budgets, and timelines; produced analysis, reports, and recommendations to support client decision-making; led change initiatives related to processes and campaign execution; ensured structured follow-up on goals, results, and learning.
Social Media Manager at Expando
January 1, 2021 - January 1, 2022
Managed content planning, creation, and publishing across multiple social channels; developed platform-specific content aligned with brand voice and marketing objectives; implemented a social media strategy increasing follower growth by 40% and strengthening engagement; tracked performance metrics and used data-driven insights to optimise audience engagement.
Marketing-Communication Project Coordinator at A77 Studio
January 1, 2020 - January 1, 2021
Coordinated and executed integrated marketing campaigns across digital channels; managed content production and campaign activation; maintained brand consistency and high-quality delivery; supported audience engagement strategies.
SEO Specialist at Donoci
January 1, 2020 - January 1, 2021
Conducted keyword research and on-page SEO optimisation; created optimised content and meta data; implemented internal linking strategies; improved organic traffic and search rankings.
Artistic Manager at Hungarian State Theatre
January 1, 2019 - January 1, 2020
Led cross-functional collaboration between artistic, technical and administrative teams; managed budgets, schedules, and resources; prepared documentation and decision-support materials; supported change and development initiatives.
E‑commerce Manager at Yves Rocher HU & SK
January 1, 2024 - December 31, 2026
Led multi-channel campaign activation and optimization across e-commerce, social and CRM channels. Analyzed campaign performance and resource allocation, improving outcomes across markets.
Project Manager at Dreamcatapult
January 1, 2025 - December 31, 2026
Owned project planning and execution across internal teams and external stakeholders, ensuring alignment on timelines, priorities, and deliverables. Coordinated meetings, followed up on action items, and maintained status tracking tools to ensure transparent communication and progress. Collaborated with multiple teams to resolve issues and streamline workflows, contributing to team efficiency and project success. Created and maintained project documentation and reports to support project decisions and leadership updates. Led campaign planning and execution across digital initiatives.

Education

MA Arts and Cultural Management at King's College London
January 1, 2020 - January 1, 2022
BA Theatre Studies at Theatre Studies, Faculty of Theatre and Television
January 1, 2015 - January 1, 2018
BA in Theatre Studies at Babes-Bolyai University, Romania
January 1, 2015 - January 1, 2018
MA in Arts and Cultural Management at King's College London, United Kingdom
January 1, 2020 - January 1, 2022
BA in Theatre Studies at Babeș-Bolyai University, Romania
January 1, 2015 - January 1, 2018
MA in Arts and Cultural Management at King's College London, United Kingdom
January 1, 2020 - January 1, 2022
BA Theatre Studies at Babeș-Bolyai University
January 1, 2015 - January 1, 2018
MA Arts and Cultural Management at King's College London
January 1, 2020 - January 1, 2022
BA in Theatre Studies at Babeș-Bolyai University, Cluj-Napoca, Romania
January 1, 2015 - December 31, 2018
MA in Arts and Cultural Management at King's College London, London, United Kingdom
January 1, 2020 - December 31, 2022
Agile Project Management Module at Coursera, Google
January 1, 2025 - January 1, 2025
BA in Theatre Studies at Babeș-Bolyai University, Cluj-Napoca, Romania
January 1, 2015 - January 1, 2018
MA in Arts and Cultural Management at King's College London, London, United Kingdom
January 1, 2020 - January 1, 2022

Qualifications

Google Project Management Course
January 1, 2025 - October 16, 2025
Google Project Management Certificate
January 1, 2025 - November 8, 2025
Google Project Management Certification
January 1, 2025 - November 24, 2025
AGILE PROJECT MANAGEMENT MODULE
January 1, 2025 - April 19, 2026
CERTIFICATE IN ADVANCED ENGLISH C1
January 1, 2019 - April 19, 2026
Certificate in Advanced English C1
January 1, 2019 - January 1, 2019
Agile Project Management Module
January 1, 2025 - January 1, 2025
AGILE PROJECT MANAGEMENT MODULE
January 1, 2025 - April 19, 2026
CERTIFICATE IN ADVANCED ENGLISH C1
January 1, 2019 - April 19, 2026
Google Analytics (GA4)
January 1, 2023 - April 19, 2026
CYBERSECURITY FUNDAMENTALS
January 1, 2026 - April 19, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Software & Internet, Other

Skills

Experience Level