Hi there! I'm a strategic and people-focused communications professional with a background in digital marketing, agile product leadership, and brand storytelling. Over 5 years of experience leading cross-functional teams, shaping content strategies, and driving omni-channel communications across commercial and cultural sectors. I excel at balancing user needs with business goals and brand identity while delivering sustainable and inclusive narratives. I've collaborated with international teams to translate complex strategies into clear messages and measurable results.

Emese György

Hi there! I'm a strategic and people-focused communications professional with a background in digital marketing, agile product leadership, and brand storytelling. Over 5 years of experience leading cross-functional teams, shaping content strategies, and driving omni-channel communications across commercial and cultural sectors. I excel at balancing user needs with business goals and brand identity while delivering sustainable and inclusive narratives. I've collaborated with international teams to translate complex strategies into clear messages and measurable results.

Available to hire

Hi there! I’m a strategic and people-focused communications professional with a background in digital marketing, agile product leadership, and brand storytelling. Over 5 years of experience leading cross-functional teams, shaping content strategies, and driving omni-channel communications across commercial and cultural sectors.

I excel at balancing user needs with business goals and brand identity while delivering sustainable and inclusive narratives. I’ve collaborated with international teams to translate complex strategies into clear messages and measurable results.

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Language

Hungarian
Fluent
English
Fluent
Romanian, Moldavian, Moldovan
Advanced
Swedish
Beginner

Work Experience

E-commerce Manager at Yves Rocher
January 1, 2024 - Present
Local execution of global e-commerce and digital strategies across web, app, CRM, and social channels in HU and SK markets. Managed campaign planning, localisation, and roll-out across customer touch points, aligning business and brand objectives. Oversaw content strategy, workflow optimization, and conversion-focused initiatives, increasing customer engagement and retention. Led and collaborated with international teams to ensure consistency in storytelling and identity while adapting to local needs. Designed sustainability-focused communication campaigns with emphasis on sustainability through recyclable packaging and eco-conscious values. Applied data-driven insights and agile methodologies to improve campaign effectiveness and customer experience.
Senior Account Manager at Mark Web Digital
January 1, 2024 - October 16, 2025
Collaborated with cross-functional teams, including designers, developers, and marketers, to drive seamless product adoption and innovation. Spearheaded digital and offline campaigns for clients in tech, education, and retail. Developed content and media strategies tailored to customer journeys and business goals, delivering ROI and KPI reports to stakeholders, providing strategic recommendations for campaign optimization based on comprehensive data analysis. Coordinated internal creative and technical teams while managing client communication and performance reporting.
Marketing & Communications Project Coordinator at A77 Studio
January 1, 2021 - October 16, 2025
Developed and implemented marketing strategies for cultural projects, increasing audience engagement. Worked closely with designers, videographers, and copywriters to produce high-quality marketing materials that resonate with target audiences. Managed project timelines and budgets, delivering campaigns to boost brand visibility.
Artistic Manager at Hungarian State Theatre
January 1, 2020 - October 16, 2025
Led artistic and strategic management efforts, overseeing production planning, budgeting, and promotional activities. Enhanced the theatre’s digital presence through targeted online campaigns and innovations storytelling, showing a creative problem-solving approach. Developed strategic initiatives to expand audience reach, increase ticket sales, and strengthen the theatre’s brand identity. Established partnerships with sponsors, media, and cultural institutions, demonstrating excellent stakeholder communications skills.
Artistic Manager at Hungarian State Theatre
January 1, 2020 - January 1, 2020
Led artistic and strategic management efforts, overseeing production planning, budgeting, and promotional activities. Built partnerships with sponsors, media, and cultural institutions; demonstrated excellent stakeholder communication and modernized the theatre’s digital presence through targeted campaigns.
Marketing - Communications Campaign Coordinator at A77 Studio
January 1, 2021 - January 1, 2021
Developed and implemented marketing and communications campaigns for cultural projects; collaborated with designers, videographers, and copywriters; produced high-quality marketing materials; managed timelines and budgets to boost brand visibility and audience engagement.
Senior Account Manager at Mark Web Digital
January 1, 2024 - January 1, 2024
Collaborated with cross-functional teams to drive seamless product adoption and innovation; led digital and offline campaigns for clients in tech, education, and retail; delivered ROI and KPI reports to stakeholders and provided strategic recommendations.
Project Manager at Dream Catapult
January 1, 2025 - November 8, 2025
Fostered an inclusive, engaging learning environment, supporting team members in their professional development. Analysed product performance data to inform future product development Implemented agile methodologies to improve delivery and outcomes.
E-commerce Marketing Manager at Yves Rocher
January 1, 2024 - November 24, 2025
Local execution of global e-commerce and digital strategies across web, app, CRM, and social channels in HU and SK markets. Managed campaign planning, localisation, and roll-out across customer touch points, aligned business and brand objectives. Led content strategy, workflow optimization, and conversion-focused initiatives, increasing customer engagement and retention. Led and collaborated with international teams to ensure consistency in storytelling and identity while adapting to local needs. Integrated sustainability values into product communications and digital customer journeys. Applied data-driven insights and agile methodologies to improve campaign effectiveness and customer experience.
Marketing & Communications Project Coordinator at A77 Studio
January 1, 2021 - January 1, 2021
Developed and implemented marketing strategies for cultural projects, increased audience engagement. Worked closely with designers, videographers, and copywriters to produce high-quality marketing materials that resonate with target audiences. Managed project timelines and budgets, delivering campaigns to boost brand visibility.

Education

MA Arts and Cultural Management at King's College London
January 1, 2020 - January 1, 2022
BA Theatre Studies at Theatre Studies, Faculty of Theatre and Television
January 1, 2015 - January 1, 2018
BA in Theatre Studies at Babes-Bolyai University, Romania
January 1, 2015 - January 1, 2018
MA in Arts and Cultural Management at King's College London, United Kingdom
January 1, 2020 - January 1, 2022
BA in Theatre Studies at Babeș-Bolyai University, Romania
January 1, 2015 - January 1, 2018
MA in Arts and Cultural Management at King's College London, United Kingdom
January 1, 2020 - January 1, 2022

Qualifications

Google Project Management Course
January 1, 2025 - October 16, 2025
Google Project Management Certificate
January 1, 2025 - November 8, 2025
Google Project Management Certification
January 1, 2025 - November 24, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Software & Internet, Other