Emilie
My expertise lies in crafting strategy, optimizing performance, and driving acquisition. As a natural leader, I empower and mentor my team and stakeholders, fostering a collaborative environment to achieve objectives.
About
My expertise lies in crafting strategy, optimizing performance, and driving acquisition. As a natural leader, I empower and mentor my team and stakeholders, fostering a collaborative environment to achieve objectives. Drawing upon extensive experience in enhancing customer journeys, fueling growth, and driving acquisition, I am adept at steering initiatives toward success. I am certified in HubSpot.
- 14 years' experience
- Joined November 2024
Languages
- FrenchFluent
- EnglishFluent
Industry experience
- Software & Internet
- Life Sciences
Work experience
Lead the development and implementation of a comprehensive, strategic marketing plan: acquisition, lead gen, advocacy... Inbound and outbound strategy with an increase in acquisition by 20% Digital Marketing management: website, social media, webinars Lead exhibition and show calendar, participation, communication, acquisition Lead the marketing team and budget management
Paid acquisition: Global & Local - SEA Organic – SEO & content Management (French, English, German) Website optimization – Architecture, content, security Digital activities with a growth mindset and data analysis
Marketing strategy and Operations - acquisition & growth New products launch – B2B / B2C KPI’s - development and follow up / report dashboard / Growth Website creation, development, and management Data analysis and CRM & Hubspot Management
Certifications and awards
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