Art Director at Self-Employed (Freelance)

Developed and executed visual identities for clients, managing design from concept to delivery across print, digital, and multimedia, driving brand recognition, customer engagement, and revenue growth through cohesive, impactful solutions. Collaborated with clients to understand their vision and goals, conducted research, and refined concepts. Delivered tailored solutions that elevated brand presence through audience-focused, consistent digital and print designs. Managed all project responsibilities independently, including creative direction, production, timelines, and budgets, ensuring high-quality results and client satisfaction, resulting in repeat business and strong client relationships.

Art Director at ExportUSA

Led ideation sessions, design workshops, and sprints with a team of 4 to carve out strong corporate identities for a multitude of clients. Pioneered design techniques to create unique and compelling designs that consistently exceeded client expectations. Played a key role in establishing Xlab, the communications division of ExportUSA, introducing a new revenue stream previously outsourced. Conceptualized and designed packaging for companies aiming to break into the U.S. market and pitched innovative ideas across social media platforms and marketing campaigns.