Website Redesign & Digital XP (Fever-Tree)

I led the content and brand implementation for Fever-Tree’s global website redesign, working closely with digital agency twotwentyseven to bring the updated visual identity to life online. My role included reviewing and approving wireframes, ensuring brand alignment across the site, and managing the content build within the CMS to create a cohesive and premium digital experience.

The result was a refined website that better reflected Fever-Tree’s positioning while improving content structure and usability across international markets.