Website Relaunch & Shopify CMS Build (MURI)

Led the implementation of MURI’s website relaunch, translating the refreshed brand identity into a fully rebuilt Shopify experience.

I structured and built the site architecture within Shopify, developing page layouts, implementing SEO best practices and managing the rollout of updated content across the platform.

The relaunch created a clearer brand narrative and improved the site’s usability, helping strengthen organic discoverability and supporting e-commerce growth.