Local Search & Google Maps Visibility – MURI

MURI is a premium non-alcoholic beverage brand based in Copenhagen. As the brand’s marketing lead, one objective was to improve local discoverability so that customers searching for premium non-alcoholic drinks or venues in the area could easily find the brand.

To achieve this, I implemented a local search strategy focused on Google Maps and search visibility.

This included:

• Setting up and optimising the company’s Google Business Profile
• Ensuring the listing contained accurate location, category and search information
• Managing profile content such as images, opening hours and brand details
• Running targeted Google Ads campaigns designed to increase visibility within Google Maps results

This approach helped strengthen the brand’s presence in local search and ensured MURI appeared more prominently when customers searched for relevant products and venues nearby.

The project formed part of a wider digital strategy that improved online visibility and customer discovery.