Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Emily Cresswell, a growth and brand leader focused on connecting product, partnerships, and people to drive measurable business impact. I specialize in integrated go-to-market strategies that link brand, partnerships, and performance across DTC, health tech, and consumer brands. Over the last decade I’ve built scalable growth programs, partnered with clinicians and health organizations, and collaborated with product and marketing teams to translate priorities into go-to-market initiatives that accelerate acquisition and retention.…Hi, I'm Emily Cresswell, a growth and brand leader focused on connecting product, partnerships, and people to drive measurable business impact. I specialize in integrated go-to-market strategies that link brand, partnerships, and performance across DTC, health tech, and consumer brands. Over the last decade I’ve built scalable growth programs, partnered with clinicians and health organizations, and collaborated with product and marketing teams to translate priorities into go-to-market initiatives that accelerate acquisition and retention.

Emily Cresswell

Brand Strategist, Growth Marketer, Digital Marketer, +4





Hi, I'm Emily Cresswell, a growth and brand leader focused on connecting product, partnerships, and people to drive measurable business impact. I specialize in integrated go-to-market strategies that link brand, partnerships, and performance across DTC, health tech, and consumer brands. Over the last decade I’ve built scalable growth programs, partnered with clinicians and health organizations, and collaborated with product and marketing teams to translate priorities into go-to-market initiatives that accelerate acquisition and retention.…Hi, I'm Emily Cresswell, a growth and brand leader focused on connecting product, partnerships, and people to drive measurable business impact. I specialize in integrated go-to-market strategies that link brand, partnerships, and performance across DTC, health tech, and consumer brands. Over the last decade I’ve built scalable growth programs, partnered with clinicians and health organizations, and collaborated with product and marketing teams to translate priorities into go-to-market initiatives that accelerate acquisition and retention.

Available to hire

Hi, I’m Emily Cresswell, a growth and brand leader focused on connecting product, partnerships, and people to drive measurable business impact. I specialize in integrated go-to-market strategies that link brand, partnerships, and performance across DTC, health tech, and consumer brands.

Over the last decade I’ve built scalable growth programs, partnered with clinicians and health organizations, and collaborated with product and marketing teams to translate priorities into go-to-market initiatives that accelerate acquisition and retention.

Skills

SEO

Experience Level

SEO

Expert

Work Experience

Director of Growth & Brand at FOX Health

December 1, 2025 - Present

Lead growth and brand strategy for a women's health technology platform, translating product and mission priorities into go-to-market initiatives. Established foundational growth, cross-functional collaboration across product, brand, and leadership to support early-stage user acquisition and retention. Built strategic partnerships with clinicians and health organizations to seed trusted acquisition channels.

Fractional / Freelance Marketing Leader at Cardify / Drop Technologies

November 1, 2022 - January 1, 2025

Supported founders and growth teams across several DTC and healthcare companies to strengthen acquisition strategy, partnerships, and experimentation systems. Led affiliate ecosystem development, funnel optimization, and multi-channel testing; collaborated with product, analytics, and marketing to drive efficiency and growth.

Global Head of Affiliate Partnerships at HelloFresh

January 1, 2018 - December 31, 2022

Owned global affiliate strategy across 14 markets and four brands; built and scaled the affiliate ecosystem through differentiated partner programs, paid social, SEO, content, and lifecycle marketing. Implemented testing frameworks and onboarding to improve funnel performance; cultivated partnerships with publishers, media partners, and creators.

Fractional / Freelance Marketing Leader at Canada & US (Fractional Leadership)

January 1, 2025 - Present

Supporting founders and growth teams across several DTC and health care companies to strengthen acquisition strategy, partnerships, and experimentation systems. Focus on cross-functional collaboration and scalable go-to-market across Canada and the US.