I’m a senior copywriter and content strategist specialising in brand voice, content marketing, and editorial storytelling. I started my career at a leading travel publication, quickly rising to Deputy Editor, where I honed my skills in editorial planning, commissioning, and article writing. Since going freelance in 2020, I’ve worked with globally recognised brands and publications, including travel and lifestyle platforms such as Lonely Planet and Culture Trip, producing compelling articles, destination guides, and high-impact branded content. More recently, as Head of Content at a fast-growing startup, I built a brand voice from the ground up—developing messaging frameworks, tone-of-voice guidelines, and full-scale content strategies across website, blog, and marketing channels. My work blends creativity with strategy: SEO-led articles that rank, brand storytelling that resonates, and content ecosystems that convert. Whether you need engaging blog posts, sharp website copy, or a cohesive brand voice, I bring a thoughtful, insight-driven approach to every project.…

Emily Draper

I’m a senior copywriter and content strategist specialising in brand voice, content marketing, and editorial storytelling. I started my career at a leading travel publication, quickly rising to Deputy Editor, where I honed my skills in editorial planning, commissioning, and article writing. Since going freelance in 2020, I’ve worked with globally recognised brands and publications, including travel and lifestyle platforms such as Lonely Planet and Culture Trip, producing compelling articles, destination guides, and high-impact branded content. More recently, as Head of Content at a fast-growing startup, I built a brand voice from the ground up—developing messaging frameworks, tone-of-voice guidelines, and full-scale content strategies across website, blog, and marketing channels. My work blends creativity with strategy: SEO-led articles that rank, brand storytelling that resonates, and content ecosystems that convert. Whether you need engaging blog posts, sharp website copy, or a cohesive brand voice, I bring a thoughtful, insight-driven approach to every project.…

Available to hire

I’m a senior copywriter and content strategist specialising in brand voice, content marketing, and editorial storytelling.

I started my career at a leading travel publication, quickly rising to Deputy Editor, where I honed my skills in editorial planning, commissioning, and article writing. Since going freelance in 2020, I’ve worked with globally recognised brands and publications, including travel and lifestyle platforms such as Lonely Planet and Culture Trip, producing compelling articles, destination guides, and high-impact branded content.

More recently, as Head of Content at a fast-growing startup, I built a brand voice from the ground up—developing messaging frameworks, tone-of-voice guidelines, and full-scale content strategies across website, blog, and marketing channels.

My work blends creativity with strategy: SEO-led articles that rank, brand storytelling that resonates, and content ecosystems that convert. Whether you need engaging blog posts, sharp website copy, or a cohesive brand voice, I bring a thoughtful, insight-driven approach to every project.

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Language

English
Fluent

Work Experience

Head of Content at Tripsby.ai
January 1, 2024 - Present
In this role, I shaped the brand identity and led the content strategy, establishing a clear, distinctive voice that propelled Tripsby.ai to immediate success. I began with creating a brand manifesto, logline, tagline, and brand guide, followed by website journey development, blog strategy and execution, and a robust marketing mix.
Freelance Travel Writer at Self-employed
January 1, 2020 - December 31, 2025
Wrote vivid, credible travel articles for luxury brands, publishers, hotels, and tour companies. Produced editorial features, personal stories, immersive destination guides, and listicles; built a diverse portfolio while freelancing across multiple outlets.
Deputy Editor at Luxury Travel Guide
January 1, 2018 - January 1, 2020
I have seen projects within the publication through from initial planning stages to their approval, thoughtfully developing, creatively writing, and meticulously editing the content and page design along the way.

Education

BA Marketing at University of Northampton
September 1, 2011 - May 30, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality
    Brand Guidelines for Luxury Travel Company

    Sample: Tripsby.ai is revolutionising the travel industry with a platform that allows leisure and business travel tastemakers to effortlessly plan, book, and manage extraordinary trips with just one tab. Combining the speed and accuracy of our exclusive AI technology with the expertise of a travel agent, guide, and concierge, Tripsby.ai does 40 hours’ worth of research and planning in under one minute. From group vacations to business trips, Tripsby.ai saves time and simplifies decision-making whilst prioritizing quality curated suggestions and itineraries. For travel agents and enterprises, our white-label AI solutions can be seamlessly integrated into your business to enhance client experiences with tailored tools and real-time support. Perfect for travel tastemakers, professionals, and businesses, Tripsby delivers travel agent-quality results at the speed of AI—so you can focus on enjoying the journey, not planning it.

    Tripsby.ai Landing Page Storyline

    Using my established brand voice and content strategy, I executed a developed landing page storyline that highlights the brand’s USPs and leads the audience to interact with the product: https://www.twine.net/signin