I'm a designer with experience across e-commerce and consumer goods, currently at Rue Gilt Groupe where I produce creative for two retail brands and integrate AI tools into my workflow. Previously at Wolverine Worldwide, I designed omnichannel campaigns across four global footwear brands simultaneously. I consider myself a mix of technical and creative, pragmatic but also a dreamer, a jack-of-all-trades with an overall love of design.

Emily Shen

I'm a designer with experience across e-commerce and consumer goods, currently at Rue Gilt Groupe where I produce creative for two retail brands and integrate AI tools into my workflow. Previously at Wolverine Worldwide, I designed omnichannel campaigns across four global footwear brands simultaneously. I consider myself a mix of technical and creative, pragmatic but also a dreamer, a jack-of-all-trades with an overall love of design.

Available to hire

I’m a designer with experience across e-commerce and consumer goods, currently at Rue Gilt Groupe where I produce creative for two retail brands and integrate AI tools into my workflow. Previously at Wolverine Worldwide, I designed omnichannel campaigns across four global footwear brands simultaneously. I consider myself a mix of technical and creative, pragmatic but also a dreamer, a jack-of-all-trades with an overall love of design.

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Language

English
Fluent

Work Experience

Associate Graphic Designer at Rue Gilt Groupe
January 1, 2023 - Present
Apply AI-assisted workflows to prototype mockups and transform product photography into lifestyle imagery; Produce 200+ monthly assets across Gilt and RueLaLa for desktop, mobile, and social; balancing brand identity, seasonality, and platform differentiation; Collaborate cross-functionally with creative directors, project managers, copywriters, photographers, and designers to deliver on business goals; Own daily site QA to verify asset accuracy and triage display issues with relevant stakeholders; Pitch quarterly concept mocks introducing new layout, typography, and color systems into existing templates, with emphasis on promotional and motion design; Uphold brand voice across a high-volume advertising workflow, elevating visual identity through layout, image composition, and typography
Associate Graphic Designer at Wolverine Worldwide
January 1, 2022 - December 31, 2023
Conceptualized and designed branded content for email, social, display, and print for kids' segments of Merrell, Saucony, Sperry, and Keds; Partnered with creative and marketing stakeholders to translate go-to-market strategies into omnichannel campaigns that addressed consumer needs and business objectives; Stewarded visual standards and tone of voice across all touchpoints for four distinct global brands simultaneously
Design Experience Co-op at iRobot
June 8, 2020 - December 17, 2021
* Administered content updates across 35 live iRobot domains as a Sitecore CMS owner, managing ad hoc requests at global scale including seasonal promotions and product launches * Contributed to the simultaneous launch of 27 regional websites aligned to a brand refresh and new product release

Education

Bachelor of Science in Business Administration and Design at Northeastern University, D’Amore-McKim School of Business
August 27, 2018 - May 20, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services