Bo+Tee underwent a modern rebrand to move away from its previous gym-focused identity and embrace a cooler, more lifestyle-led aesthetic. The goal was to create a fresher, more refined visual direction with clean design elements that aligned with contemporary activewear trends. I was directly involved in this transformation, working hands-on during campaign shoots to assist the creative director whilst on set and ensure the visuals reflected the updated brand vision. The result was a more elevated, versatile look that appeals to a broader, style-conscious audience beyond the gym. graphicdesigner designer branding
- Graphic Designer