I'm Emma Barone, a dynamic marketing strategist with expertise in campaign management, brand positioning, and social media strategy. I led community growth initiatives for a 2.7M+ user AI platform, driving acquisition and engagement. I design and execute community-driven growth experiments to increase acquisition, retention, and visibility, and partner with founders to shape brand positioning and long-term growth strategy across remote teams.…

Emma Barone

I'm Emma Barone, a dynamic marketing strategist with expertise in campaign management, brand positioning, and social media strategy. I led community growth initiatives for a 2.7M+ user AI platform, driving acquisition and engagement. I design and execute community-driven growth experiments to increase acquisition, retention, and visibility, and partner with founders to shape brand positioning and long-term growth strategy across remote teams.…

Available to hire

I’m Emma Barone, a dynamic marketing strategist with expertise in campaign management, brand positioning, and social media strategy. I led community growth initiatives for a 2.7M+ user AI platform, driving acquisition and engagement.

I design and execute community-driven growth experiments to increase acquisition, retention, and visibility, and partner with founders to shape brand positioning and long-term growth strategy across remote teams.

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Language

English
Fluent

Work Experience

Community Lead & Marketing Strategist at Toffee.AI
December 1, 2025 - Present
Lead Discord strategy for a 2.7M+ user AI roleplay startup, driving engagement programming and growth initiatives. Conceptualize and pitch large-scale campaigns including tournaments, live streaming integrations, seasonal programs, and referral systems. Design community-driven growth experiments to increase acquisition, retention, and visibility. Partner with founders to shape brand positioning and long-term growth strategy.
Marketing Strategist at Toffee.AI
October 1, 2025 - December 1, 2025
Managed creator partnerships to drive platform visibility and acquisition. Developed TikTok hooks, campaign concepts, and short-form video strategy. Optimized marketing content to improve engagement and conversion.
Group Manager, Animation Quality Control at Toffee.AI
March 1, 2025 - October 1, 2025
Managed animation team, approving videos for quality and brand consistency. Provided creative feedback to improve performance and engagement.
Social Media Intern at Concussion and CTE Foundation
February 1, 2025 - Present
Design social graphics and Instagram carousels for awareness campaigns and Helpline promotion. Support content calendar planning across platforms. Write copy aligned with educational messaging. Research influencer partners to expand campaign reach.

Education

Bachelor of Business Administration at Saginaw Valley State University
January 11, 2030 - December 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services