I'm Emma Burn, a senior strategy director with 25+ years shaping brand and communication strategies for global and local brands across multiple categories. I specialise in behavioural science-informed branding, translating insights into simple, powerful brand and communication solutions that change behaviour. I thrive on collaborating with clients and teams to build robust brand foundations—from brand identity and packaging to customer journeys and 1:1 campaigns. I believe in empowering teams through mentoring and training, and I’m motivated by campaigns that genuinely make a difference, like the Manu campaign for Campbell’s Real Stock and the launch of neo-bank 86400. I’m passionate about turning complex behavioural insights into clear, pragmatic strategies that drive growth and meaningful impact.…I'm Emma Burn, a senior strategy director with 25+ years shaping brand and communication strategies for global and local brands across multiple categories. I specialise in behavioural science-informed branding, translating insights into simple, powerful brand and communication solutions that change behaviour. I thrive on collaborating with clients and teams to build robust brand foundations—from brand identity and packaging to customer journeys and 1:1 campaigns. I believe in empowering teams through mentoring and training, and I’m motivated by campaigns that genuinely make a difference, like the Manu campaign for Campbell’s Real Stock and the launch of neo-bank 86400. I’m passionate about turning complex behavioural insights into clear, pragmatic strategies that drive growth and meaningful impact.WWWW…