Available to hire
I’m a B2B content marketer with extensive experience building brand awareness, boosting organic visibility, and generating leads in technology, SaaS, cloud, and data-driven industries. I lead the full content lifecycle—from strategy and editorial planning to multi-format production, SEO optimization, distribution, and performance analysis.
I’ve managed PR agencies, briefed SMEs for customer stories, and run content operations across complex international organisations. I embrace AI tools for research, drafting, and repurposing to accelerate throughput while maintaining editorial quality; I’ve built scalable, insight-driven content engines in fast-moving B2B environments.
Experience Level
Language
English
Fluent
Italian
Fluent
Spanish; Castilian
Advanced
Portuguese
Advanced
Work Experience
Creative Strategist at SD WORX
January 1, 2025 - PresentProvide strategic direction for the in-house agency, align creative output with business and marketing objectives; act as brand guardian to ensure campaigns are consistent and impactful; develop creative briefs and guide multi-channel execution; shape content strategies for thought leadership and brand campaigns; lead content strategy to align storytelling with growth objectives.
Brand Marketing Manager at TD SYNNEX
January 1, 2021 - January 1, 2024Designed and executed multi-channel brand strategies; increased employee engagement by 25% and partner brand understanding by 45%; planned and rolled out global product launches and corporate initiatives; managed PR, press office, and internal communications; led large-scale international events (MWC, EVPS, Canalys Forum); built and delivered content and social media strategies; coordinated global agency partners; defined go-to-market for IQBlade SaaS platform.
Public Relations and Content Lead - EMEA at VistaPrint
January 1, 2019 - January 1, 2021Led EMEA brand strategy and product launches; managed external PR agencies across EMEA; increased brand visibility by 30% through targeted media relations and influencer campaigns; oversaw content roadmap, creative production, and media relations; managed influencer campaigns, partnerships, affiliate programs, and creator collaborations; developed European events and trade show roadmaps.
Senior Publishing Manager & Brand Activation Iberia at Adidas Group (Reebok)
January 1, 2018 - January 1, 2019Led local brand strategy and activation; managed cross-functional teams and budgets; oversaw media buying, event production, influencer activation, and strategic partnerships; aligned brand space activation with local strategies to drive engagement and sales.
EMEA Consumer Marketing and Product Lead at HP
January 1, 2016 - January 1, 2018Led HP Printing's EMEA millennial marketing for new printer launches; managed end-to-end product development and multi-channel marketing campaigns; optimised ROI and campaign performance; managed budgets, agency partnerships, and ROI analysis across Europe.
Global Marketing and Communications Manager at The LEGO Group
January 1, 2012 - January 1, 2016Led integrated communication strategies and campaigns for LEGO brands; managed budgets and creative assets (mobile games, apps) for global campaigns; ensured alignment with brand guidelines.
Brand Marketing Manager at Visa
January 1, 2012 - PresentLed pan-European marketing and PR activation for the Visa Olympics sponsorship in London; managed European creative and PR agency relationships.
Knowledge and Insight Manager - GLOBAL at The Marketing Store
January 1, 2009 - January 1, 2011Built the Knowledge and Insight department; identified innovative marketing strategies through consumer research and trend analysis; developed internal knowledge-sharing platforms and disseminated market insights.
International Communication Strategist and Editor at Contagious Magazine/Insight
January 1, 2007 - January 1, 2009Led customised consultancy projects across FMCG, fashion, finance, and luxury; delivered insights on trends, consumer behavior, and media strategies; coordinated a team of junior consultants.
Strategic Planner at JWT
January 1, 2003 - January 1, 2006Developed strategic marketing and communication plans for major FMCG brands; analyzed consumer behavior, market trends, and competitive landscapes; crafted compelling brand narratives and messaging.
Organic Content Lead & Creative Strategist at SD Worx
July 1, 2025 - January 1, 2026Owned end-to-end content strategy and editorial direction for a 25-country European HR & payroll B2B SaaS organisation — defining content pillars, narrative positioning, and publishing cadence. Produced and managed multi-format content: blog posts, thought leadership articles, social updates, email campaigns, and regulatory explainers. Built always-on content programmes translating complex topics (e.g. EU Pay Transparency Directive) into clear, SEO-friendly, audience-first content tailored for organic search and LinkedIn. Managed content operations end-to-end: briefing writers, conducting editorial reviews, publishing via CMS, and distributing across social and email channels. Liaised with PR agency of record, ensuring timely supply of briefs, assets, and approvals to support press coverage and brand visibility goals. Tracked content performance using analytics dashboards — iterating strategy based on engagement, visibility, and lead data; grew LinkedIn organic reach measurably wit
Brand Marketing Manager, EMEA at TD SYNNEX
January 1, 2021 - January 1, 2024Developed and executed multi-channel B2B content strategies across EMEA — driving 45% improvement in partner brand understanding and 25% increase in employee engagement. Owned full content roadmap for IQBlade SaaS platform launch: audience research, SEO-informed content strategy, messaging architecture, blog and social content, and campaign assets. Led thought leadership and editorial programmes across technology, cloud, and SaaS verticals — managing external agencies, editorial calendars, and performance reporting. Produced and commissioned articles, press releases, eBooks, social content, and event materials; managed budgets and agency relationships across EMEA. Managed the internal blogger programme — briefing SMEs and senior stakeholders, editing submissions, publishing on CMS, and amplifying via social channels.
PR & Content Lead, EMEA at VistaPrint
January 1, 2019 - January 1, 2021Owned EMEA content roadmap and editorial strategy across multiple markets — managing a team of 8 and coordinating with external PR agencies to drive brand visibility up by 30%. Produced customer stories, press releases, blog content, and social campaigns; conducted SME and customer interviews to develop authentic, insight-led content. Maintained content calendar, production pipelines, distribution schedules across web, social, email, and media channels. Managed influencer and creator programmes, affiliate partnerships, and event content from planning through to post-event reporting.
Senior Publishing Manager & Brand Activation at Adidas Group — Reebok, Iberia
January 1, 2018 - January 1, 2019Managed content production and publishing operations for Iberia — briefing writers, creators, and agencies while maintaining brand and editorial standards across campaigns. Led influencer and creator content programmes; managed a team of 6 direct reports and oversaw social media publishing and brand activation content.
EMEA Consumer Marketing & Product Lead at HP
January 1, 2016 - January 1, 2018Led content strategy for EMEA product launches — producing audience-appropriate content across retail, e-commerce, and digital channels for 10+ markets. Managed cross-market performance reporting, content optimisation, and agency coordination; analysed Google Analytics data to improve content effectiveness.
Global Marketing & Communications Manager at The LEGO Group
January 1, 2012 - January 1, 2016Owned global content distribution and editorial consistency across digital channels — coordinating storytelling frameworks, creative assets, and agency partners at scale. Delivered integrated content campaigns including mobile app and game content; built content rooted in behavioural insight and audience engagement data.
Education
Education/Research at CETT_UB Tourism & Hospitality
January 1, 2024 - January 30, 2026Creative Strategy at APG Account Planning Group
January 1, 2011 - January 1, 2012Planning and Strategy at JWT Craftskills
January 1, 2007 - January 30, 2026BA Hons, Audio Visual Communication and Marketing at Universidad Complutense de Madrid
January 1, 2002 - January 30, 2026BA Hons, Marketing and Communication at Università degli Studi di Salerno
January 1, 1999 - January 1, 2003BA Hons, Audiovisual Communication & Marketing at Universidad Complutense de Madrid
January 11, 2030 - April 17, 2026BA Hons, Marketing & Communication at Università degli Studi di Salerno
January 11, 2030 - April 17, 2026Qualifications
Sustainability 2 - Circular Economy
March 1, 2023 - January 30, 2026Sustainability 1 - Essentials
February 1, 2023 - January 30, 2026Communicating about Culturally Sensitive Issues
September 1, 2020 - January 30, 2026Confronting Bias: Thriving Across Our Differences
September 1, 2020 - January 30, 2026Skills for Inclusive Conversations
September 1, 2020 - January 30, 2026Industry Experience
Software & Internet, Media & Entertainment, Education, Consumer Goods, Professional Services, Computers & Electronics, Telecommunications
Experience Level
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