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I’m Emma Lloyd, a dynamic marketing professional specialising in content SEO, branding, and AI-enhanced content development. I blend analytical thinking with structured writing to create compelling, data-driven content for both B2C and B2B audiences, with experience in PPC, AI model training, and CRM workflow automation. I’m currently deepening practical AI skills through hands-on work with Python, OpenCV, scikit-learn, and AI APIs, and I’m building an AI-powered CRM system to translate business goals into scalable content strategies and AI-driven processes that improve user experience and performance.…I’m Emma Lloyd, a dynamic marketing professional specialising in content SEO, branding, and AI-enhanced content development. I blend analytical thinking with structured writing to create compelling, data-driven content for both B2C and B2B audiences, with experience in PPC, AI model training, and CRM workflow automation. I’m currently deepening practical AI skills through hands-on work with Python, OpenCV, scikit-learn, and AI APIs, and I’m building an AI-powered CRM system to translate business goals into scalable content strategies and AI-driven processes that improve user experience and performance.

Emma Lloyd

Content Creator, Digital Marketer, Brand Strategist, +5

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I’m Emma Lloyd, a dynamic marketing professional specialising in content SEO, branding, and AI-enhanced content development. I blend analytical thinking with structured writing to create compelling, data-driven content for both B2C and B2B audiences, with experience in PPC, AI model training, and CRM workflow automation. I’m currently deepening practical AI skills through hands-on work with Python, OpenCV, scikit-learn, and AI APIs, and I’m building an AI-powered CRM system to translate business goals into scalable content strategies and AI-driven processes that improve user experience and performance.…I’m Emma Lloyd, a dynamic marketing professional specialising in content SEO, branding, and AI-enhanced content development. I blend analytical thinking with structured writing to create compelling, data-driven content for both B2C and B2B audiences, with experience in PPC, AI model training, and CRM workflow automation. I’m currently deepening practical AI skills through hands-on work with Python, OpenCV, scikit-learn, and AI APIs, and I’m building an AI-powered CRM system to translate business goals into scalable content strategies and AI-driven processes that improve user experience and performance.

Available to hire

I’m Emma Lloyd, a dynamic marketing professional specialising in content SEO, branding, and AI-enhanced content development. I blend analytical thinking with structured writing to create compelling, data-driven content for both B2C and B2B audiences, with experience in PPC, AI model training, and CRM workflow automation. I’m currently deepening practical AI skills through hands-on work with Python, OpenCV, scikit-learn, and AI APIs, and I’m building an AI-powered CRM system to translate business goals into scalable content strategies and AI-driven processes that improve user experience and performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Digital Content Blogger & Social Media Specialist at Emma Lloyd Marketing Services

March 1, 2021 - Present

Freelance digital content blogger and social media specialist for lifestyle brands (cosmetics, weddings, boutique retail). Increased social engagement by 30% through strategic SEO content planning and AI-assisted ideation. Used Gemini and ChatGPT to support content drafting, tone refinement, and creative variation testing. Developed a marketing strategy for a new app targeting small boutique businesses, incorporating AI-driven customer insights.

Freelance Marketing Consultant at Emma Lloyd Marketing Services

March 1, 2021 - August 1, 2024

Freelanced for lifestyle brands, increasing social engagement by 30% through targeted strategy, content creation, and campaigns; produced reels, stories, blogs, and app marketing content; supported app launch with marketing strategy.

Founder | Sales, Marketing & Lead Generation at Properties Lloyd Limited

January 1, 2021 - Present

Founded a client-first marketing and lead-generation business; built inbound lead pipelines, executed multi-channel campaigns, and drove growth through AI-assisted marketing and automation; developed and refined messaging to attract high-quality clients; tracked KPIs to optimise ROI and conversion rates.

Marketing Manager at The British Horse Society

August 1, 2018 - March 1, 2021

Line managed a team of two; delivered marketing strategies and managed campaigns; launched a new portfolio, achieving a 25% ROI increase.

Senior Marketing Executive (brands: Aqualux, Haceka, Solid Flooring) at Fetim Group UK

April 1, 2017 - August 1, 2018

Identified high-performing advertisements using Google Analytics. Reported and analysed customer journeys to optimise landing pages and digital campaigns. Managed content creation for websites, magazines (Editor and PR), emarketing, SEO, PPC and social media. Increased newsletter subscribers by 15%. Increased CRO by 25% through consumer research, creative copy, CTAs, imagery and keyword optimisation. Improved SEO from page 20 to page 1 within six months. Briefed designers, photographers, videographers and journalists for digital and print assets. Produced high-quality written content including blogs, press releases, case studies and landing pages.

Luxury Senior Retail Marketing Executive at Gravotech Group

July 1, 2015 - April 1, 2017

Rebranded the company website and implemented a UK SEO strategy. Analysed landing page performance and customer journey data. Created content for social media, newsletters and blogs as a thought leader. Increased seasonal promotional sales (e.g., +£1,000 in 3 weeks via PPC). Doubled Twitter followers within six months through strategic content planning.

Senior Marketing Executive (Brands: Aqualux, Haceka, Solid Flooring) at Fetim Group UK

July 1, 2015 - April 1, 2017

Created branded content across POS, brochures, web, social, newsletters; edited online Homeware Magazine; increased newsletter subscribers by 15% and improved CRO by 25%; supported market research and NPD to optimise campaigns.

Digital Marketing Executive at GP Strategies

February 1, 2015 - July 1, 2015

Created copy, videos and infographics for internal and external newsletters, increasing subscribers by 10% in two months. Conducted global market research and summarised findings for senior stakeholders.

Digital Marketing Executive (3-month contract, relocation) at GP Strategies

February 1, 2015 - July 1, 2015

Developed newsletters, nurture campaigns, and video/infographic content; increased subscribers by 10% in two months.

Marketing Manager at CACHE

June 1, 2010 - February 1, 2015

Led marketing; rebranded website; global SEO; increased web traffic by 10% in 3 months; improved lead generation and sales; achieved 95% excellent delegate feedback.

Luxury Senior Retail Marketing Executive at Gravotech Group

June 1, 2010 - February 1, 2015

Rebranded website; implemented UK SEO; created digital content; tracked CRO; boosted seasonal promotions via PPC; improved online presence and revenue.

Fashion Buyer Assistant and Marketing Executive at The Gold Connection

May 1, 2007 - June 1, 2010

Beauty Therapist at Glow Beauty salon

June 1, 2006 - May 1, 2007