Emma Jackson _Phone details not available. Sign in: https://www.twine.net/signup_ | _Email not available. Sign in: https://www.twine.net/signup_ | Online Portfolio | Linkedin |Glasgow, UK Dear Hiring Manager, I am a copywriter and marketing specialist with extensive experience delivering compelling, user-focused content across digital platforms. Skilled in email marketing, SEO, content strategy, and social media management, I have driven £250,000+ in revenue through email campaigns and created high-performing content for brands including Nordic Visitor and Iceland Tours. In my previous roles, I have served as Destination Lead for Scandinavia, overseeing marketing initiatives for one of the company’s highest-grossing regions, developed SEO-optimised content that consistently drove organic traffic, and created engaging campaigns tailored to diverse audiences. I excel at translating business objectives into creative, results-driven content that strengthens brand identity and resonates with target audiences. I am particularly interested in freelance, part-time, or contract opportunities where I can bring my expertise in content strategy, copywriting, and digital marketing to support innovative brands and campaigns. I would welcome the opportunity to discuss how my skills and experience can contribute to your team. Thank you for considering my application, and I look forward to the possibility of collaborating with you. Warm regards, Emma Jackson

Emma Jackson

Emma Jackson _Phone details not available. Sign in: https://www.twine.net/signup_ | _Email not available. Sign in: https://www.twine.net/signup_ | Online Portfolio | Linkedin |Glasgow, UK Dear Hiring Manager, I am a copywriter and marketing specialist with extensive experience delivering compelling, user-focused content across digital platforms. Skilled in email marketing, SEO, content strategy, and social media management, I have driven £250,000+ in revenue through email campaigns and created high-performing content for brands including Nordic Visitor and Iceland Tours. In my previous roles, I have served as Destination Lead for Scandinavia, overseeing marketing initiatives for one of the company’s highest-grossing regions, developed SEO-optimised content that consistently drove organic traffic, and created engaging campaigns tailored to diverse audiences. I excel at translating business objectives into creative, results-driven content that strengthens brand identity and resonates with target audiences. I am particularly interested in freelance, part-time, or contract opportunities where I can bring my expertise in content strategy, copywriting, and digital marketing to support innovative brands and campaigns. I would welcome the opportunity to discuss how my skills and experience can contribute to your team. Thank you for considering my application, and I look forward to the possibility of collaborating with you. Warm regards, Emma Jackson

Available to hire

Emma Jackson
Phone details not available. Sign in: https://www.twine.net/signup | Email not available. Sign in: https://www.twine.net/signup | Online Portfolio | Linkedin |Glasgow, UK
Dear Hiring Manager,
I am a copywriter and marketing specialist with extensive experience delivering compelling, user-focused
content across digital platforms. Skilled in email marketing, SEO, content strategy, and social media
management, I have driven £250,000+ in revenue through email campaigns and created
high-performing content for brands including Nordic Visitor and Iceland Tours.
In my previous roles, I have served as Destination Lead for Scandinavia, overseeing marketing initiatives
for one of the company’s highest-grossing regions, developed SEO-optimised content that consistently
drove organic traffic, and created engaging campaigns tailored to diverse audiences. I excel at
translating business objectives into creative, results-driven content that strengthens brand identity and
resonates with target audiences.
I am particularly interested in freelance, part-time, or contract opportunities where I can bring my
expertise in content strategy, copywriting, and digital marketing to support innovative brands and
campaigns.
I would welcome the opportunity to discuss how my skills and experience can contribute to your team.
Thank you for considering my application, and I look forward to the possibility of collaborating with you.
Warm regards,
Emma Jackson

See more

Language

English
Fluent

Work Experience

Digital Copywriter at Nordic Visitor
April 1, 2023 - February 1, 2026
Generated £250,000+ in annual revenue through high-performing email campaigns, achieving an average open rate around 50%. Served as Destination Lead for Scandinavia, overseeing marketing initiatives for one of the company’s highest-grossing regions and driving regional engagement and campaign performance. Created web pages attracting 2,500+ monthly clicks, contributing to site traffic growth. Developed and implemented SEO-optimised blogs, landing pages, social media, and web content to boost organic visibility. Supported long-range content calendar planning, aligning campaigns with business objectives and seasonal trends. Maintained a user-focused content approach that was engaging, inclusive, and aligned with industry standards.
Content Writer at Nine Worlds
April 1, 2024 - April 1, 2024
Created high-end travel content for luxury tours in Iceland and Greenland, including destination guides, sample itineraries, blog posts, and newsletter copy. Wrote compelling website, blog, and newsletter content tailored to an affluent, global audience. Collaborated with destination experts and product teams to craft story-driven narratives that elevated brand positioning as a premier DMC. Produced content aligned with SEO best practices, driving organic visibility while maintaining a refined, aspirational tone consistent with luxury travel branding.
Content Writer at Iceland Tours
April 1, 2024 - April 1, 2024
Produced engaging travel content, including itineraries, destination guides, blog posts, and promotional copy. Collaborated with product and marketing teams to create copy that inspired travellers. Optimised digital content using SEO best practices, improving search visibility and driving organic traffic. Maintained a consistent brand voice across platforms, reinforcing Iceland Tours’ positioning as a trusted, approachable, and expert travel provider.
Social Media Specialist at Sparkfire Social
September 1, 2022 - September 1, 2022
Managed social strategy and content production for 5+ small business clients in wellness, food, and events. Developed posts, captions, and visuals aligned with client objectives and industry trends. Planned and maintained content calendars to ensure consistent posting and engagement.
Freelance Marketing & Content Specialist at Various Clients
September 1, 2022 - September 1, 2022
Provided copywriting, content creation, and marketing support for a diverse range of clients. Crafted website copy, blog posts, social media content, newsletters, and campaign materials tailored to each client’s voice, goals, and audience. Optimised content for SEO and engagement, improving client visibility and brand recognition. Managed multiple projects simultaneously, ensuring deadlines and high-quality delivery. Collaborated with clients to translate objectives into creative, results-driven content solutions.
Content Writer at Nine Worlds
April 1, 2023 - April 1, 2024
Created high-end travel content for luxury tours in Iceland and Greenland, including destination guides, sample itineraries, blog posts, and newsletter copy. Wrote compelling website, blog, and newsletter content tailored to an affluent, global audience. Collaborated with destination experts and product teams to craft story-driven narratives that elevated brand positioning as a premier DMC. Produced content aligned with SEO best practices, driving organic visibility while maintaining a refined, aspirational tone consistent with luxury travel branding.
Content Writer at Iceland Tours
April 1, 2023 - April 1, 2024
Produced engaging travel content, including itineraries, destination guides, blog posts, and promotional copy. Collaborated with product and marketing teams to create copy that inspired travellers. Optimised digital content using SEO best practices, improving search visibility and driving organic traffic. Maintained a consistent brand voice across platforms, reinforcing Iceland Tours’ positioning as a trusted, approachable, and expert travel provider.
Freelance Marketing & Content Specialist at Various Clients
December 1, 2020 - September 1, 2022
Provided copywriting, content creation, and marketing support for a diverse range of clients. Crafted website copy, blog posts, social media content, newsletters, and campaign materials tailored to each client’s voice, goals, and audience. Optimised content for SEO and engagement, improving client visibility and brand recognition. Managed multiple projects simultaneously, ensuring deadlines and high-quality delivery. Collaborated with clients to translate objectives into creative, results-driven content solutions.

Education

Bachelor of Arts (BA), Social Sciences at Edinburgh Napier University
January 11, 2030 - November 21, 2025
Bachelor of Arts (BA), Social Sciences at Edinburgh Napier University
January 11, 2030 - November 21, 2025
Bachelor of Arts (BA), Social Sciences at Edinburgh Napier University
January 11, 2030 - January 10, 2026

Qualifications

SEO (HubSpot)
January 11, 2030 - November 21, 2025
SEO Principles (SEMRush)
January 11, 2030 - November 21, 2025
Analytics (Google)
January 11, 2030 - November 21, 2025
SEO (HubSpot)
January 11, 2030 - January 10, 2026
SEO Principles (SEMRush)
January 11, 2030 - January 10, 2026
Analytics (Google)
January 11, 2030 - January 10, 2026

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services