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I'm a results-driven copywriter and marketing specialist with a track record of boosting revenue and engagement. I’ve driven £250,000+ in annual revenue through high-performing email campaigns and created content for brands including Nordic Visitor and Iceland Tours. I excel in email marketing, SEO, content strategy, and social media management, translating insights into campaigns that click and convert. I’m passionate about crafting engaging content that strengthens brand identity and improves user experience. In roles across travel and luxury sectors, I’ve led regional marketing initiatives, developed SEO-rich blogs, and collaborated with product teams to tell story-driven brand narratives. I’m excited to help brands connect with audiences and grow in competitive markets.…I'm a results-driven copywriter and marketing specialist with a track record of boosting revenue and engagement. I’ve driven £250,000+ in annual revenue through high-performing email campaigns and created content for brands including Nordic Visitor and Iceland Tours. I excel in email marketing, SEO, content strategy, and social media management, translating insights into campaigns that click and convert. I’m passionate about crafting engaging content that strengthens brand identity and improves user experience. In roles across travel and luxury sectors, I’ve led regional marketing initiatives, developed SEO-rich blogs, and collaborated with product teams to tell story-driven brand narratives. I’m excited to help brands connect with audiences and grow in competitive markets.

Emma Jackson

Copywriter, Content Strategist, Writer, +4

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I'm a results-driven copywriter and marketing specialist with a track record of boosting revenue and engagement. I’ve driven £250,000+ in annual revenue through high-performing email campaigns and created content for brands including Nordic Visitor and Iceland Tours. I excel in email marketing, SEO, content strategy, and social media management, translating insights into campaigns that click and convert. I’m passionate about crafting engaging content that strengthens brand identity and improves user experience. In roles across travel and luxury sectors, I’ve led regional marketing initiatives, developed SEO-rich blogs, and collaborated with product teams to tell story-driven brand narratives. I’m excited to help brands connect with audiences and grow in competitive markets.…I'm a results-driven copywriter and marketing specialist with a track record of boosting revenue and engagement. I’ve driven £250,000+ in annual revenue through high-performing email campaigns and created content for brands including Nordic Visitor and Iceland Tours. I excel in email marketing, SEO, content strategy, and social media management, translating insights into campaigns that click and convert. I’m passionate about crafting engaging content that strengthens brand identity and improves user experience. In roles across travel and luxury sectors, I’ve led regional marketing initiatives, developed SEO-rich blogs, and collaborated with product teams to tell story-driven brand narratives. I’m excited to help brands connect with audiences and grow in competitive markets.

Available to hire

I’m a results-driven copywriter and marketing specialist with a track record of boosting revenue and engagement. I’ve driven £250,000+ in annual revenue through high-performing email campaigns and created content for brands including Nordic Visitor and Iceland Tours. I excel in email marketing, SEO, content strategy, and social media management, translating insights into campaigns that click and convert.

I’m passionate about crafting engaging content that strengthens brand identity and improves user experience. In roles across travel and luxury sectors, I’ve led regional marketing initiatives, developed SEO-rich blogs, and collaborated with product teams to tell story-driven brand narratives. I’m excited to help brands connect with audiences and grow in competitive markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Copywriter at Nordic Visitor

April 1, 2023 - February 1, 2026

Generated £250,000+ in annual revenue through high-performing email campaigns, achieving an average open rate around 50%. Served as Destination Lead for Scandinavia, overseeing marketing initiatives for one of the company’s highest-grossing regions and driving regional engagement and campaign performance. Created web pages attracting 2,500+ monthly clicks, contributing to site traffic growth. Developed and implemented SEO-optimised blogs, landing pages, social media, and web content to boost organic visibility. Supported long-range content calendar planning, aligning campaigns with business objectives and seasonal trends. Maintained a user-focused content approach that was engaging, inclusive, and aligned with industry standards.

Content Writer at Nine Worlds

April 1, 2024 - April 1, 2024

Created high-end travel content for luxury tours in Iceland and Greenland, including destination guides, sample itineraries, blog posts, and newsletter copy. Wrote compelling website, blog, and newsletter content tailored to an affluent, global audience. Collaborated with destination experts and product teams to craft story-driven narratives that elevated brand positioning as a premier DMC. Produced content aligned with SEO best practices, driving organic visibility while maintaining a refined, aspirational tone consistent with luxury travel branding.

Content Writer at Iceland Tours

April 1, 2024 - April 1, 2024

Produced engaging travel content, including itineraries, destination guides, blog posts, and promotional copy. Collaborated with product and marketing teams to create copy that inspired travellers. Optimised digital content using SEO best practices, improving search visibility and driving organic traffic. Maintained a consistent brand voice across platforms, reinforcing Iceland Tours’ positioning as a trusted, approachable, and expert travel provider.

Social Media Specialist at Sparkfire Social

September 1, 2022 - September 1, 2022

Managed social strategy and content production for 5+ small business clients in wellness, food, and events. Developed posts, captions, and visuals aligned with client objectives and industry trends. Planned and maintained content calendars to ensure consistent posting and engagement.

Freelance Marketing & Content Specialist at Various Clients

September 1, 2022 - September 1, 2022

Provided copywriting, content creation, and marketing support for a diverse range of clients. Crafted website copy, blog posts, social media content, newsletters, and campaign materials tailored to each client’s voice, goals, and audience. Optimised content for SEO and engagement, improving client visibility and brand recognition. Managed multiple projects simultaneously, ensuring deadlines and high-quality delivery. Collaborated with clients to translate objectives into creative, results-driven content solutions.

Content Writer at Nine Worlds

April 1, 2023 - April 1, 2024

Content Writer at Iceland Tours

April 1, 2023 - April 1, 2024

Freelance Marketing & Content Specialist at Various Clients

December 1, 2020 - September 1, 2022