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I’m a copy-driven creative strategist and content marketer with 10+ years of experience writing scroll-stopping hooks, captions, and narratives for TikTok, Instagram, and YouTube. I’m also an active BookTok/Bookstagram romance reader who stays tuned into trending tropes, formats, and community conversations. I own the full content lifecycle—concepting through publishing—moving fast with real-time performance data to iterate quickly. My copy is built to convert (and consistently sell out sessions), and I love turning romance genre energy into campaigns that feel native, fresh, and irresistible.…I’m a copy-driven creative strategist and content marketer with 10+ years of experience writing scroll-stopping hooks, captions, and narratives for TikTok, Instagram, and YouTube. I’m also an active BookTok/Bookstagram romance reader who stays tuned into trending tropes, formats, and community conversations. I own the full content lifecycle—concepting through publishing—moving fast with real-time performance data to iterate quickly. My copy is built to convert (and consistently sell out sessions), and I love turning romance genre energy into campaigns that feel native, fresh, and irresistible.

Emma Peng

Creative Strategist, Copywriter, Content Strategist, +3

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I’m a copy-driven creative strategist and content marketer with 10+ years of experience writing scroll-stopping hooks, captions, and narratives for TikTok, Instagram, and YouTube. I’m also an active BookTok/Bookstagram romance reader who stays tuned into trending tropes, formats, and community conversations. I own the full content lifecycle—concepting through publishing—moving fast with real-time performance data to iterate quickly. My copy is built to convert (and consistently sell out sessions), and I love turning romance genre energy into campaigns that feel native, fresh, and irresistible.…I’m a copy-driven creative strategist and content marketer with 10+ years of experience writing scroll-stopping hooks, captions, and narratives for TikTok, Instagram, and YouTube. I’m also an active BookTok/Bookstagram romance reader who stays tuned into trending tropes, formats, and community conversations. I own the full content lifecycle—concepting through publishing—moving fast with real-time performance data to iterate quickly. My copy is built to convert (and consistently sell out sessions), and I love turning romance genre energy into campaigns that feel native, fresh, and irresistible.

Available to hire

I’m a copy-driven creative strategist and content marketer with 10+ years of experience writing scroll-stopping hooks, captions, and narratives for TikTok, Instagram, and YouTube. I’m also an active BookTok/Bookstagram romance reader who stays tuned into trending tropes, formats, and community conversations.

I own the full content lifecycle—concepting through publishing—moving fast with real-time performance data to iterate quickly. My copy is built to convert (and consistently sell out sessions), and I love turning romance genre energy into campaigns that feel native, fresh, and irresistible.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Community Organizer & Marketing Strategist at Souls and Ghouls LLC

October 1, 2025 - Present

Founded and independently operates a recurring San Francisco community program. Own all creative concepting and marketing copy (event narratives, promo hooks, and sales-driven messaging) with no existing playbook. Built the organization from a single event to 25+ sold-out sessions and a 500+ member community. Conceptualize, film, and edit original video content in CapCut and cross-post across platforms, driving 100K+ organic views per series (5K–50K per video). Iterate monthly using real-time audience response and performance data; produce creative concepts, video assets, and promotional copy for every session.

Content Creator & Marketing Strategist — Personal Brand at Self-Employed

October 1, 2015 - Present

Independently write and produce original short-form content across Instagram, TikTok, and YouTube from concept through final publish. Write all captions and hooks; grew a TikTok following to 56K in 8 months and produced multiple videos with 1M+ views. Track views and engagement to iterate quickly—adjusting creative direction based on same-day performance signals. Own the full workflow (concept, filming, editing, captioning, publishing) without waiting for briefs; mentor other creators on fast decision-making and craft. Actively engage with BookTok/Bookstagram and the romance reading community to stay aligned with trending tropes and formats.