INNDIGO

INNDIGO is an outdoor lifestyle brand inspired by the diversity of Peru’s landscapes — from the desert and coast to the Andes and the jungle. The brand was conceived for adventurers who move across different terrains with purpose, combining functionality, craft, and a strong connection to nature and origin.

The project involved the creation of a complete visual identity system, including brand concept, logo, color palette, typography, symbolic graphics, product applications, labels, patches, outdoor campaign visuals, and lifestyle imagery. The result is a versatile and cohesive brand universe that communicates durability, exploration, handcrafted quality, and Peruvian identity across both physical and digital touchpoints.