Multidisciplinary visual designer with 12+ years of international experience across branding, UI/UX, and art direction. I combine strategic thinking with strong visual execution to deliver clear, impactful design solutions across digital and brand environments.
Trilingual (Spanish, Italian, English) and comfortable leading creative projects in multicultural, cross-functional teams across Europe and beyond—always balancing creativity, precision, and consistency across markets and formats.
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INNDIGO is an outdoor lifestyle brand inspired by the diversity of Peru’s landscapes — from the desert and coast to the Andes and the jungle. The brand was conceived for adventurers who move across different terrains with purpose, combining functionality, craft, and a strong connection to nature and origin.
The project involved the creation of a complete visual identity system, including brand concept, logo, color palette, typography, symbolic graphics, product applications, labels, patches, outdoor campaign visuals, and lifestyle imagery. The result is a versatile and cohesive brand universe that communicates durability, exploration, handcrafted quality, and Peruvian identity across both physical and digital touchpoints.
A strategic rebranding case study for Exeter Engineering, focused on redefining its visual identity and strengthening its positioning within the industrial technology sector. The project explores the balance between heritage and innovation, translating the company’s expertise in sorting, handling, and automation into a cohesive and modern visual language. Through a system of refined visuals, high-end imagery, and structured communication, the new brand expresses precision, reliability, and a forward-looking vision.
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