I'm Emmanuelle Vouillamoz, founder and Creative Director of Highlight London, a studio focused on high-end packaging design, branding and digital content. I build visual universes that blend photography, AI, video, and graphic design to create impactful brand experiences for beauty and luxury clients. With over 17 years of international experience across London, Paris, and Geneva, I lead cross-functional teams, manage global brand programs, and deliver 360° content from social campaigns to e-commerce assets, while exploring AI-enabled workflows to push creative boundaries.…

Emmanuelle Vouillamoz

I'm Emmanuelle Vouillamoz, founder and Creative Director of Highlight London, a studio focused on high-end packaging design, branding and digital content. I build visual universes that blend photography, AI, video, and graphic design to create impactful brand experiences for beauty and luxury clients. With over 17 years of international experience across London, Paris, and Geneva, I lead cross-functional teams, manage global brand programs, and deliver 360° content from social campaigns to e-commerce assets, while exploring AI-enabled workflows to push creative boundaries.…

Available to hire

I’m Emmanuelle Vouillamoz, founder and Creative Director of Highlight London, a studio focused on high-end packaging design, branding and digital content. I build visual universes that blend photography, AI, video, and graphic design to create impactful brand experiences for beauty and luxury clients.

With over 17 years of international experience across London, Paris, and Geneva, I lead cross-functional teams, manage global brand programs, and deliver 360° content from social campaigns to e-commerce assets, while exploring AI-enabled workflows to push creative boundaries.

See more

Skills

Experience Level

Language

French
Fluent
English
Fluent

Work Experience

Founder & Creative Director at Highlight London
January 1, 2020 - Present
Created and managed an independent studio specialising in high-end packaging design, branding and digital content. Delivered projects for international beauty groups including Coty (Bourjois, Max Factor, Rimmel, Bruno Banani, Mexx), Orveon (BareMinerals), Shiseido, and Publicis. Developed innovative visual universes combining photography, artificial intelligence, video, and graphic design. Delivered 360° content: social media campaigns, e-commerce assets, presentations, video materials, and AI-generated creations. Managed an international client portfolio and supervised freelance creative teams to ensure consistency and excellence across all deliverables.
Freelance Creative Director – AI at Publicis Prodigious
January 1, 2023 - Present
Hired at the emergence of AI in the creative industry to support teams exploring and integrating AI into creative processes while driving digital transformation. Generated the first AI-powered campaigns, primarily for luxury fragrance and makeup brands. Acted as a pioneer contributing to the launch of a new creative approach now deployed at scale across the agency.
Senior Visual Design Manager – Max Factor Global at Coty
January 1, 2020 - October 25, 2025
Led global art direction for Max Factor. Developed and implemented visual guidelines (packaging, brand identity, digital content). Managed packaging redesign projects and coordinated with Innovation and R&D teams. Presented strategic recommendations to senior management. Designed and developed over 15 products per year, still sold across international markets. Ensured consistency across the product lifecycle from ideation to launch by collaborating closely with marketing, innovation, and R&D teams.
Senior Graphic Designer – Multi-Brand at Shiseido EMEA
January 1, 2018 - October 25, 2025
Created graphic materials for NARS, Dolce & Gabbana Fragrance, Laura Mercier, Shiseido, BareMinerals, and Buxom. Harmonised brand image and supervised print and digital content production. Optimised creative processes and managed budgets. Coordinated multi-brand projects and ensured consistency of visual identities across all assets.
European Graphic Designer – Design & Visual Merchandising at BAREESCENTUALS (BAREMINERALS & BUXOM)
January 1, 2017 - October 25, 2025
Developed marketing and e-commerce materials across European markets. Designed and executed visual merchandising elements for selective distribution. Implemented the new visual identity internationally, adapting it to the specificities of European markets. Managed junior designers and agency partnerships.
Graphic Designer – Junior to Senior at BRANDSTORM (Design Agency – Watchmaking & Fine Jewellery)
January 1, 2013 - October 25, 2025
Developed creative and strategic marketing concepts for prestigious watch and fine jewellery clients. Strengthened brand identities through brochures, POS, window displays, digital concepts. Led art direction and production of showcases and exhibitions (Baselworld, SIHH). Collaborated with architecture teams on materials and new concepts for selective distribution. Managed projects and supervised creative teams (interns and junior designers).
Design Intern & Trend Analyst at DUPONT DESIGN (Watch Design Agency)
January 1, 2008 - October 25, 2025
Worked within a multidisciplinary team in a creative agency specialising in high-end watchmaking and fine jewellery. Developed and proposed bespoke watches and jewellery designs for premium brands. Contributed to defining the agency’s exclusive style and refined aesthetic through moodboards. Researched trends and explored new materials in the luxury watch sector.
Founder & Creative Director at Highlight London
January 1, 2020 - Present
Created and manage an independent studio specialising in high-end packaging design, branding and digital content. Delivered projects for international beauty groups including Coty (Bourjois, Max Factor, Rimmel, Bruno Banani, Mexx), Orveon (BareMinerals), Shiseido, and Publicis. Developed innovative visual universes combining photography, artificial intelligence, video, and graphic design. Delivered 360° content: social media campaigns, e-commerce assets, presentations, video materials, and AI-generated creations. Managed an international client portfolio and supervised freelance creative teams to ensure consistency and excellence across all deliverables.
Freelance Creative Director – AI at Publicis Prodigious
January 1, 2023 - Present
Hired at the emergence of AI in the creative industry to support teams exploring and integrating AI into creative processes while driving digital transformation. Generated the first AI-powered campaigns, primarily for luxury fragrance and makeup brands. Acted as a pioneer contributing to the launch of a new creative approach now deployed at scale across the agency.
Senior Visual Design Manager – Max Factor Global at Coty
January 1, 2020 - October 25, 2025
Led global art direction for Max Factor. Developed and implemented visual guidelines (packaging, brand identity, digital content). Managed packaging redesign projects and coordinated with Innovation and R&D teams. Presented strategic recommendations to senior management. Designed and developed over 15 products per year, still sold across international markets. Ensured consistency across the product lifecycle from ideation to launch by collaborating closely with marketing, innovation, and R&D teams.
Senior Graphic Designer – Multi-Brand at Shiseido EMEA
January 1, 2018 - October 25, 2025
Created graphic materials for NARS, Dolce & Gabbana Fragrance, Laura Mercier, Shiseido, BareMinerals, and Buxom. Harmonised brand image and supervised print and digital content production. Optimised creative processes and managed budgets. Coordinated multi-brand projects and ensured consistency of visual identities across all assets.
European Graphic Designer – Design & Visual Merchandising at Bare Escentuals (BareMinerals & Buxom)
January 1, 2017 - October 25, 2025
Developed marketing and e-commerce materials across European markets. Designed and executed visual merchandising elements for selective distribution. Implemented the new visual identity internationally, adapting it to the specificities of European markets. Managed junior designers and agency partnerships.
Graphic Designer – Junior to Senior at Brandstorm (Design Agency – Watchmaking & Fine Jewellery)
January 1, 2013 - October 25, 2025
Developed creative and strategic marketing concepts for prestigious watch and fine jewellery clients. Strengthened brand identities through a variety of materials: brochures, POS, window displays, digital concepts. Led art direction and production of showcases and exhibitions (Baselworld, SIHH). Collaborated with architecture teams on materials and new concepts for selective distribution. Managed projects and supervised creative teams (interns and junior designers).
Design Intern & Trend Analyst at Dupont Design
January 1, 2008 - October 25, 2025
Worked within a multidisciplinary team in a creative agency specialising in high-end watchmaking and fine jewellery. Developed and proposed bespoke watches and jewellery designs for premium brands. Contributed to defining the agency’s exclusive style and refined aesthetic through moodboards. Researched trends and explored new materials in the luxury watch sector.

Education

Bachelor in Industrial Design at ECAL – University of Art and Design Lausanne
January 1, 2006 - October 25, 2025
Introduction to Graphic Arts at Cerruleum
January 1, 2001 - October 25, 2025
Bachelor in Industrial Design at ECAL – University of Art and Design Lausanne
January 11, 2030 - January 1, 2006
Introduction to Graphic Arts at Cerruleum
January 11, 2030 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Professional Services, Retail, Media & Entertainment

Skills

Experience Level