Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Emma Williamson, a marketing leader with 15+ years’ experience building digital strategies for B2B, tech and SaaS markets. I design go-to-market plans, ABM programmes and content that drives demand. Hi, I’ve led global teams, launched platform GTMs and built brand awareness while collaborating with executives and external agencies. I’m passionate about scalable marketing, data-driven storytelling and delivering measurable results.…Hi, I’m Emma Williamson, a marketing leader with 15+ years’ experience building digital strategies for B2B, tech and SaaS markets. I design go-to-market plans, ABM programmes and content that drives demand. Hi, I’ve led global teams, launched platform GTMs and built brand awareness while collaborating with executives and external agencies. I’m passionate about scalable marketing, data-driven storytelling and delivering measurable results.

Emma Williamson

Marketing Consultant, Marketing Strategist, Growth Marketer, +6





Hi, I’m Emma Williamson, a marketing leader with 15+ years’ experience building digital strategies for B2B, tech and SaaS markets. I design go-to-market plans, ABM programmes and content that drives demand. Hi, I’ve led global teams, launched platform GTMs and built brand awareness while collaborating with executives and external agencies. I’m passionate about scalable marketing, data-driven storytelling and delivering measurable results.…Hi, I’m Emma Williamson, a marketing leader with 15+ years’ experience building digital strategies for B2B, tech and SaaS markets. I design go-to-market plans, ABM programmes and content that drives demand. Hi, I’ve led global teams, launched platform GTMs and built brand awareness while collaborating with executives and external agencies. I’m passionate about scalable marketing, data-driven storytelling and delivering measurable results.

Available to hire

Hi, I’m Emma Williamson, a marketing leader with 15+ years’ experience building digital strategies for B2B, tech and SaaS markets. I design go-to-market plans, ABM programmes and content that drives demand.

Hi, I’ve led global teams, launched platform GTMs and built brand awareness while collaborating with executives and external agencies. I’m passionate about scalable marketing, data-driven storytelling and delivering measurable results.

Skills

Brand Identity

Branding

Experience Level

Brand Identity

Expert

Branding

Expert

Language

English

Fluent

Work Experience

Marketing Director at Valloop

September 1, 2023 - Present

Responsible for all marketing activities for the Valloop Group, including marketing strategy and direction for all stakeholders, investor and board communications, digital channels, social media (organic and paid), website build and maintenance, content creation, and influencer campaigns.

Marketing Consultant at Self-employed / Marketing Consultant

May 1, 2015 - Present

Marketing consultant services across multiple clients focusing on ABM strategy, digital marketing, content development and thought leadership.

Head of Marketing & Global Thought Leadership, Software Resilience at NCC Group

March 1, 2021 - August 1, 2023

Led the global marketing team for Software Resilience; responsible for performance marketing and pipeline generation; launched the Global Thought Leadership program; delivered large-scale virtual events generating significant pipeline and registrations; managed global stakeholders and external agencies.

Global Senior Marketing Manager at Sage

January 1, 2017 - March 1, 2021

Led strategic marketing & analyst insights for global channel; developed SaaS/cloud content plan; led digital lead generation; managed GTM for the French Sage Marketplace; led the global partner ABM campaign; managed budget and external agencies.

UKI Marketing Manager (Accountants) at Sage

January 1, 2015 - January 1, 2017

Managed marketing campaigns for the Accountants division; collaborated with commercial and sales to ensure targets were met; led customer acquisition and retention campaigns; budget management and ROI reporting.

Marketing and PR Manager at I-COM

October 1, 2013 - January 1, 2015

Managed marketing and brand awareness; created collateral; raised online presence; led client campaigns; lead generation; press and media liaison.

European Communications Officer at Brother International

June 1, 2011 - September 1, 2013

Managed multiple European marketing and communications projects; produced materials for sales offices; coordinated European photo shoots and GTM launches; liaised with sales offices.

Communications Officer at Coventry City Council

August 1, 2008 - December 1, 2010

Led alcohol awareness campaigns; managed marketing budget and funding; managed digital content; copywriting for press releases and internal communications; PR, events and exhibitions.

Head of Marketing & Global Thought Leadership at NCC Group Plc

March 1, 2021 - August 1, 2023

Led global marketing and thought leadership strategy; managed performance marketing and pipeline for SDRs and Sales; oversaw two campaign managers, content manager, and digital marketing manager; launched the 'Insights' program; delivered large-scale live virtual events, generating £1m pipeline and 900 registrations; stakeholder management; external agency management; alignment with FP&A and QBRs; built brand awareness and revenue growth.

Marketing Consultant / Director at Valloop Group

September 1, 2023 - Present

Responsible for all marketing activities for the Valloop Group; GTM for the Valloop Exchange platform; investor and board communications; content strategy; digital marketing across channels; social media and content; influencer campaigns; website build and ongoing maintenance; content creation; influencer campaigns and strategy.

Marketing Manager (Partner Marketing) at Sage Group Plc

January 1, 2015 - March 1, 2021

Directed channel partner marketing strategy: SaaS/cloud content plan and editorial calendar; lead generation and performance metrics; launched the Sage Partner Podcast; developed GTM messaging for partners; led partner events and enablement; internal communications and partner alignment.

European Communications Officer

January 1, 2002 - December 31, 2003

Managed multiple European communications and marketing projects; produced internal and external content; coordinated product launches; liaised with European sales offices; edited/produced photography and established best practices for relationship-building.

Marketing Consultant / Director at Valloop Group Plc

September 1, 2023 - Present

Responsible for all marketing activities for the Valloop Group: marketing strategy and direction for all departments; GTM for the Valloop Exchange platform; investor and board communications and content strategy; digital marketing across channels; social media content (organic and paid); website build and ongoing maintenance; content creation; influencer campaigns.

Head of Marketing & Global Thought Leadership at NC CG Group Plc

March 1, 2021 - August 1, 2023

Leading marketing strategy and global thought leadership for all departments; GTM for the Escrow department; responsible for performance marketing and pipeline generation; manage a team of four; launched the 'Insights' Global Thought Leadership program; delivered large-scale live virtual events generating sizeable pipeline and registrations; global stakeholder management; driving brand awareness and traffic to the website; external agency management including RFPs and QBRs.