Hi there! I’m a freelance media buyer and marketing strategist specializing in Meta Ads, TikTok Ads and Email Marketing. I design data-driven funnels, run creative tests, and optimize campaigns to maximize acquisition and performance. I love turning complex numbers into clear, actionable insights and collaborating with clients to craft campaigns that deliver ROI. Over the years I’ve led end-to-end campaigns across Meta, TikTok and email channels, partnered with cross-functional teams, and built scalable processes that improve efficiency and impact. When I’m not optimizing funnels, you’ll find me coaching teams and refining strategies to drive growth.…

Clarisse Rajchles

Hi there! I’m a freelance media buyer and marketing strategist specializing in Meta Ads, TikTok Ads and Email Marketing. I design data-driven funnels, run creative tests, and optimize campaigns to maximize acquisition and performance. I love turning complex numbers into clear, actionable insights and collaborating with clients to craft campaigns that deliver ROI. Over the years I’ve led end-to-end campaigns across Meta, TikTok and email channels, partnered with cross-functional teams, and built scalable processes that improve efficiency and impact. When I’m not optimizing funnels, you’ll find me coaching teams and refining strategies to drive growth.…

Available to hire

Hi there! I’m a freelance media buyer and marketing strategist specializing in Meta Ads, TikTok Ads and Email Marketing. I design data-driven funnels, run creative tests, and optimize campaigns to maximize acquisition and performance. I love turning complex numbers into clear, actionable insights and collaborating with clients to craft campaigns that deliver ROI.

Over the years I’ve led end-to-end campaigns across Meta, TikTok and email channels, partnered with cross-functional teams, and built scalable processes that improve efficiency and impact. When I’m not optimizing funnels, you’ll find me coaching teams and refining strategies to drive growth.

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Skills

Experience Level

Email Marketing
Expert
Facebook Ads
Expert
Tiktok
Expert
Data Visualization
Expert
Google Ads
Expert
CRM
Expert
HubSpot
Intermediate
Adobe Premiere Pro
Intermediate
Copywriting
Intermediate
GA4
Intermediate
SEO
Intermediate
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Language

English
Fluent
Spanish; Castilian
Intermediate
French
Fluent

Work Experience

Senior Trade Marketing Manager at EssilorLuxottica Canada
October 31, 2022 - January 14, 2025
Development and leadership of marketing strategies to increase engagement and in-clinic conversions. KPI analysis & customer journey optimization. Management of large-scale marketing projects & cross-functional coordination. Budget management & executive reporting. Supervision of major events & trade shows; team management and operational leadership.
Media Buyer at Freelance
December 31, 2024 - Present
Full management of Meta Ads & TikTok Ads campaigns: acquisition, conversion, retargeting, and qualified traffic generation. Strategy & optimization of short funnels: short-form videos → landing pages → conversions Data-driven analysis: CTR, CPC, CPM, CVR, audience behavior & actionable insights. Creative testing: hooks, scripts, creative variations, native videos, UGC-style assets, continuous A/B testing. Advertising foundations: configuration & verification of Meta Pixel events, UTM tracking, event setup, smart links. Optimization of user journeys and key content to maximize conversion. Strategic collaboration with clients: objective definition, campaign structure, advanced targeting & iterative performance improvement. Performance-oriented & ROI-driven approach with continuous improvement of costs, audiences & creatives.
Media Buyer & Marketing Strategist (Freelance) at Self-Employed / Freelance
January 1, 2025 - Present
Data-driven media buying and marketing strategy focusing on Meta Ads, TikTok Ads and Email Marketing campaigns. Responsible for acquisition, conversions, retargeting and funnel optimization.
Senior Trade Marketing Manager at EssilorLuxottica Canada
January 1, 2019 - February 1, 2021
Full management of trade marketing initiatives, cross-functional collaboration with marketing, sales and product teams; development and execution of go-to-market strategies; budget oversight and ROI-focused campaigns; events and launches.
Pre-Sales Manager | Global Product Manager at EssilorLuxottica International
January 1, 2019 - February 1, 2021
Pre-sales and global product management for optical solutions; alignment with sales and marketing to drive adoption and market success; cross-regional coordination.
Neuro-Linguistic Programming Coach & Hypnotherapist at Independent Practice
December 20, 2021 - November 20, 2022
Individual coaching focusing on behavior, communication, decision-making and mindset; group interventions to improve customer experience and service quality.
Licensed Optician & Clinic Director at Visique
December 1, 2021 - November 20, 2022
Operational leadership and supervision of a 6-person team; optimization of internal processes and customer experience.

Education

Licence d’Opticien at Ordre des Opticiens du Québec
January 1, 2011 - April 4, 2026
Brevet de Technicien Supérieur Opticien - Lunetier at ISOParis
January 1, 2008 - December 31, 2010

Qualifications

Certified Meta Ads Expert, TikTok Ads Expert, Klaviyo Email Marketing, and AI Automation
January 1, 2026 - February 1, 2030
American Accreditation Association
Certified Life Coach
January 1, 2021 - April 4, 2026
NLP Practitioner / Hypnotherapist
December 1, 2021 - April 4, 2026
Licensed Optician
January 1, 2011 - April 4, 2026

Industry Experience

Media & Entertainment, Healthcare, Professional Services, Retail, Education
    paper Meta Ads Campaign – Acquisition & Conversion Strategy

    Objective
    Drive ticket sales through a performance-driven Meta Ads strategy focused on qualified traffic and conversion efficiency.

    Context
    The campaign was executed over a 24-day period with the objective of maximizing conversions while maintaining strong cost efficiency. The ticketing platform did not allow pixel installation, requiring a funnel-based optimization approach.

    Scope of work

    • Meta Ads strategy and campaign structure
    • Audience segmentation and retargeting
    • Creative testing (hooks, messaging, variations)
    • Funnel optimization via ToneDen
    • Performance analysis and continuous optimization

    Key performance results

    • CTR consistently between 8.8% and 10.3% (well above industry benchmarks)
    • CPC between $0.05 and $0.10
    • CPM ranging from $4.96 to $9.32
    • Cost per result optimized between $0.23 and $0.24
    • Up to 25,272 impressions and 18,666 people reached
    • Highly qualified funnel performance:
      3,687 landing-page views → 1,603 clicks to the ticketing page (43% conversion rate)

    Outcome
    The campaign demonstrated strong funnel efficiency and an estimated overall return between +1000% and +1200%, validating the strategy even without direct pixel tracking on the ticketing platform.