I’m a digital marketing consultant specializing in Meta Ads and performance-driven acquisition. I help startups, creators, and growing businesses turn paid traffic into measurable results — leads, sales, and scalable growth, not just impressions or clicks. With 7+ years of experience in marketing and strategy, I bring a business-first approach to advertising: clear tracking, strong audience strategy, continuous testing, and data-driven optimization. I work best with clients who want a reliable partner, not just an ad operator — someone who understands funnels, positioning, and ROI.…

Clarisse Rajchles

I’m a digital marketing consultant specializing in Meta Ads and performance-driven acquisition. I help startups, creators, and growing businesses turn paid traffic into measurable results — leads, sales, and scalable growth, not just impressions or clicks. With 7+ years of experience in marketing and strategy, I bring a business-first approach to advertising: clear tracking, strong audience strategy, continuous testing, and data-driven optimization. I work best with clients who want a reliable partner, not just an ad operator — someone who understands funnels, positioning, and ROI.…

Available to hire

I’m a digital marketing consultant specializing in Meta Ads and performance-driven acquisition.

I help startups, creators, and growing businesses turn paid traffic into measurable results — leads, sales, and scalable growth, not just impressions or clicks.

With 7+ years of experience in marketing and strategy, I bring a business-first approach to advertising: clear tracking, strong audience strategy, continuous testing, and data-driven optimization.

I work best with clients who want a reliable partner, not just an ad operator — someone who understands funnels, positioning, and ROI.

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Language

English
Fluent
Spanish; Castilian
Intermediate
French
Fluent

Work Experience

Senior Trade Marketing Manager at EssilorLuxottica Canada
October 31, 2022 - January 14, 2025
Development and leadership of marketing strategies to increase engagement and in-clinic conversions. KPI analysis & customer journey optimization. Management of large-scale marketing projects & cross-functional coordination. Budget management & executive reporting. Supervision of major events & trade shows; team management and operational leadership.
Media Buyer at Freelance
December 31, 2024 - Present
Full management of Meta Ads & TikTok Ads campaigns: acquisition, conversion, retargeting, and qualified traffic generation. Strategy & optimization of short funnels: short-form videos → landing pages → conversions Data-driven analysis: CTR, CPC, CPM, CVR, audience behavior & actionable insights. Creative testing: hooks, scripts, creative variations, native videos, UGC-style assets, continuous A/B testing. Advertising foundations: configuration & verification of Meta Pixel events, UTM tracking, event setup, smart links. Optimization of user journeys and key content to maximize conversion. Strategic collaboration with clients: objective definition, campaign structure, advanced targeting & iterative performance improvement. Performance-oriented & ROI-driven approach with continuous improvement of costs, audiences & creatives.

Education

Add your educational history here.

Qualifications

Certified Meta Ads Expert, TikTok Ads Expert, Klaviyo Email Marketing, and AI Automation
January 1, 2026 - February 1, 2030
American Accreditation Association

Industry Experience

Media & Entertainment, Healthcare
    paper Meta Ads Campaign – Acquisition & Conversion Strategy

    Objective
    Drive ticket sales through a performance-driven Meta Ads strategy focused on qualified traffic and conversion efficiency.

    Context
    The campaign was executed over a 24-day period with the objective of maximizing conversions while maintaining strong cost efficiency. The ticketing platform did not allow pixel installation, requiring a funnel-based optimization approach.

    Scope of work

    • Meta Ads strategy and campaign structure
    • Audience segmentation and retargeting
    • Creative testing (hooks, messaging, variations)
    • Funnel optimization via ToneDen
    • Performance analysis and continuous optimization

    Key performance results

    • CTR consistently between 8.8% and 10.3% (well above industry benchmarks)
    • CPC between $0.05 and $0.10
    • CPM ranging from $4.96 to $9.32
    • Cost per result optimized between $0.23 and $0.24
    • Up to 25,272 impressions and 18,666 people reached
    • Highly qualified funnel performance:
      3,687 landing-page views → 1,603 clicks to the ticketing page (43% conversion rate)

    Outcome
    The campaign demonstrated strong funnel efficiency and an estimated overall return between +1000% and +1200%, validating the strategy even without direct pixel tracking on the ticketing platform.

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