Meta Ads Campaign – Acquisition & Conversion Strategy

Objective
Drive ticket sales through a performance-driven Meta Ads strategy focused on qualified traffic and conversion efficiency.

Context
The campaign was executed over a 24-day period with the objective of maximizing conversions while maintaining strong cost efficiency. The ticketing platform did not allow pixel installation, requiring a funnel-based optimization approach.

Scope of work

• Meta Ads strategy and campaign structure
• Audience segmentation and retargeting
• Creative testing (hooks, messaging, variations)
• Funnel optimization via ToneDen
• Performance analysis and continuous optimization

Key performance results

• CTR consistently between 8.8% and 10.3% (well above industry benchmarks)
• CPC between $0.05 and $0.10
• CPM ranging from $4.96 to $9.32
• Cost per result optimized between $0.23 and $0.24
• Up to 25,272 impressions and 18,666 people reached
• Highly qualified funnel performance:
  3,687 landing-page views → 1,603 clicks to the ticketing page (43% conversion rate)

Outcome
The campaign demonstrated strong funnel efficiency and an estimated overall return between +1000% and +1200%, validating the strategy even without direct pixel tracking on the ticketing platform.