Welcome! My name is Elizabeth Moss and I am a social media and brand awareness expert; with four certifications in the field and over 100 hours of hands-on experience, you can trust me to make the most out of our time working together.
I also have experience in graphic design using programs like Canva, Adobe Illustrator and Affinity.
The biggest mistake brands make while creating content for social media is using your platform to boost ads and NOT trying to engage your target audience with eye-catching, quality content. Although seemingly counter-intuitive, this method is how you build a loyal consumer base with trust and engaging content.
Experience
Experience with Kasota Sports, a small water sports company that desperately needed and content manager and creator. I spent the entire season creating brand awareness strategies that allowed them to move into the next stage of their 5-year plan!
Check out their website and socials below
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Since starting to freelance, I worked with a local business called Sunshines Creatives Designs on sales campaigns and digital ads using Meta. Find them below!
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Education
Through an online education program called Coursera, I earned my four certificates in Social Media Marketing and Managing. The content within these courses has allowed me to delve deeper into the nuance of the digital world and how to best optimize it for the success of your brand.
They are listed below ->
- Introduction to Social Media Marketing
- Social Media Management
- Fundamentals of Social Media Advertising
- Advertising with Meta
All courses were completed using the Coursera learning platform in association with the Meta (Facebook) curriculum.
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Industry Experience
Sunshine’s Gem shop hired me to create an ad set using videos that I took and build an ad campaign on Facebook to support their store. This project used my skill set of social media advertising, video creation and editing, and copywriting.
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