I'm a Strategic Brand Identity Designer and Identity Engineer with over 7 years of experience building structurally sound visual identity systems. Leveraging a unique background in the technical field, I apply Systems Thinking to the end-to-end development of brand identities. I transform complex company visions into precise visual narratives that help brands stand out and grow. My work focuses on smart, precise design and meaningful storytelling.…

Abdullahi Usman

I'm a Strategic Brand Identity Designer and Identity Engineer with over 7 years of experience building structurally sound visual identity systems. Leveraging a unique background in the technical field, I apply Systems Thinking to the end-to-end development of brand identities. I transform complex company visions into precise visual narratives that help brands stand out and grow. My work focuses on smart, precise design and meaningful storytelling.…

Available to hire

I’m a Strategic Brand Identity Designer and Identity Engineer with over 7 years of experience building structurally sound visual identity systems. Leveraging a unique background in the technical field, I apply Systems Thinking to the end-to-end development of brand identities.

I transform complex company visions into precise visual narratives that help brands stand out and grow. My work focuses on smart, precise design and meaningful storytelling.

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Language

English
Fluent
Arabic
Advanced

Work Experience

Brand Design Intern at FAITY Graphics
April 18, 2018 - March 13, 2019
• Collaborated with senior designers to create compelling logo and brand identity designs for diverse clients. • Assisted in the development of branding strategies that enhanced client visibility and market presence. • Gained hands-on experience in design software and project management tools, improving workflow efficiency.
Logo Design Creative at Atom
March 9, 2020 - August 24, 2023
Designing logos as a contest for start up businesses and companies all over the world.
Logo and Brand Identity Designer at Upwork
August 1, 2021 - Present
Logo and Brand Identity Designer at Fiverr
February 18, 2019 - Present
Freelance Brand Designer at Fiverr & Upwork
January 1, 2019 - Present
Delivered custom brand identity packages for various industries, ensuring client satisfaction and alignment with brand vision.
Logo Design Creative at Squadhelp
January 1, 2021 - January 1, 2023
Created high-quality logos, developing unique concepts tailored to clients' brand values.
Graphic Design Intern at Faity Graphics
January 1, 2019 - January 1, 2021
Designed logos and brand identities while developing comprehensive brand guidelines for clients.
Founder, CEO at Enegma Design
January 1, 2025 - Present
Founded and launched a strategic agency focused on building logical, high-performance brand identities. Led the full design process for startups, using a systems-thinking approach to ensure brands are scalable and consistent. Managed all business operations, from finding new clients to planning the agency’s future expansion into tech and workspaces.
Brand Identity Designer at Global Freelance Operations (Fiverr, Upwork, Behance, Contra)
January 1, 2019 - Present
Engineered end-to-end brand identity systems for 200+ international startups and business owners. Communicated effectively with international clients, ensuring satisfaction and alignment with brand vision. Synthesized complex client visions into precise visual narratives, maintaining a 100% success rate. Collaborated with global founders via Behance and Contra to develop high-performance frameworks and brand architectures.
Logo Design & Naming Strategist at Squadhelp(Atom.com)
January 1, 2021 - January 1, 2023
Participated in 300+ logo design contests for businesses across the globe. Ranked in the top tier of global creatives, with over 100+ designs and names shortlisted for final selection by international stakeholders. Demonstrated elite resilience and creative agility, consistently while competing against top-tier designers worldwide.

Education

BSc Electronics with Physics at Bayero University Kano
May 17, 2017 - July 4, 2022
BSc Electronics with Physics at Bayero University Kano
January 1, 2017 - January 1, 2022
Diploma in Information Technology at HIIT Computer Institute
January 1, 2016 - January 1, 2017
Graphic Design Certification at LinkedIn Learning
January 1, 2021 - January 1, 2021
Bachelor of Science in Electronics with Physics at Bayero University Kano
January 1, 2017 - January 1, 2022
Diploma in Information Technology at HIIT Computer Institute
January 1, 2016 - January 1, 2017
Graphic Design Certification at LinkedIn Learning
January 1, 2021 - January 1, 2021

Qualifications

LinkedIn Certified Graphic Designer
July 18, 2021 - May 17, 2025
Graphic Design Certification
January 1, 2021 - January 1, 2021

Industry Experience

Computers & Electronics, Software & Internet, Media & Entertainment, Professional Services, Education, Other
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