Erin Olmstead

Led the design efforts for the relaunch of Calgary Crime Stoppers' website. Collaborated with stakeholders to align messaging; documented decisions and approvals. Designed user-friendly templates and straightforward guidelines, enabling non-designers to create compliant and consistent materials. Established a simple file and hand-off system to enhance traceability. Created a library of adaptable templates for print and digital marketing. Actively engaged in brainstorming sessions focused on marketing strategies, social media campaigns, event planning, and content development.

Coordinated with marketing, product, and vendors to plan deliverables, track approvals, and hit timely deadlines. Maintained documentation: file naming, version control, and checklists that reduce rework and errors. Translated complex information into clear, public-facing materials; proofread for accuracy and compliance with internal standards. Prepared press-ready packages and confirmed specs with vendors; documented hand-offs to create an audit trail.

Collaborated with the Design & Media Director to produce graphics for advertising, outreach, and informational campaigns. Applied production knowledge to create high-quality marketing content for social media, print ads, and newsletters. Used collaboration software to strengthen communication and maintain efficient, effective creative workflows. Took initiative in bi-weekly meetings, alternating host and minute-taker to support team coordination.