Flexcar
Eric Vermilyea
Published
For the Flexcar rebrand, I led the design and rollout of a fully refreshed visual identity that touched every part of the customer experience. The work included designing graphics and signage systems for multiple locations, ensuring brand consistency across both large-scale environmental graphics and small directional details. I also created a cohesive wayfinding system, with directional signs that streamlined navigation and reinforced the brand’s modern, approachable tone.
Beyond the physical space, I carried the rebrand into digital by designing a clean, user-friendly website that aligned with the updated identity and made the customer journey more intuitive. To complete the experience, I extended the design system to staff uniforms, making sure Flexcar’s front-line teams were a visible, confident expression of the brand. The result was a rebrand that connected every touchpoint—digital, physical, and human—into one unified story.