Social Media Manager at Memorial Healthcare System

Directed the transformation of the department from an agency‐dependent model to a fully in‐house social media operation, improving efficiency, control, and brand consistency. Oversaw enterprise‐level social media management for Memorial Healthcare System and Joe DiMaggio Children’s Hospital, ensuring cohesive brand voice and strategic alignment across platforms. Led a comprehensive audit and redevelopment of 14 Graduate Medical Education social media profiles, elevating them to system branding standards and industry best practices. Developed and executed the systemwide organic social media strategy and editorial calendar, driving alignment with organizational priorities and Marketing goals. Coordinated cross‐functional creative teams to produce high‐impact content that supported service line initiatives and system campaigns. Spearheaded content production across multiple service lines, including planning and leading content shoots to build a robust Marketing content hub. Built and managed a streamlined content intake and gathering process, collaborating with diverse service lines to ensure timely, accurate, and strategic storytelling.